Deep Interest Network for Click-Through Rate Prediction
19 Jul 2018-pp 1059-1068
TL;DR: A novel model: Deep Interest Network (DIN) is proposed which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad.
Abstract: Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.
Citations
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25 Jul 2019
TL;DR: Wang et al. as mentioned in this paper proposed a knowledge graph attention network (KGAT) which explicitly models the high-order connectivities in KG in an end-to-end fashion.
Abstract: To provide more accurate, diverse, and explainable recommendation, it is compulsory to go beyond modeling user-item interactions and take side information into account. Traditional methods like factorization machine (FM) cast it as a supervised learning problem, which assumes each interaction as an independent instance with side information encoded. Due to the overlook of the relations among instances or items (e.g., the director of a movie is also an actor of another movie), these methods are insufficient to distill the collaborative signal from the collective behaviors of users. In this work, we investigate the utility of knowledge graph (KG), which breaks down the independent interaction assumption by linking items with their attributes. We argue that in such a hybrid structure of KG and user-item graph, high-order relations --- which connect two items with one or multiple linked attributes --- are an essential factor for successful recommendation. We propose a new method named Knowledge Graph Attention Network (KGAT) which explicitly models the high-order connectivities in KG in an end-to-end fashion. It recursively propagates the embeddings from a node's neighbors (which can be users, items, or attributes) to refine the node's embedding, and employs an attention mechanism to discriminate the importance of the neighbors. Our KGAT is conceptually advantageous to existing KG-based recommendation methods, which either exploit high-order relations by extracting paths or implicitly modeling them with regularization. Empirical results on three public benchmarks show that KGAT significantly outperforms state-of-the-art methods like Neural FM and RippleNet. Further studies verify the efficacy of embedding propagation for high-order relation modeling and the interpretability benefits brought by the attention mechanism. We release the codes and datasets at https://github.com/xiangwang1223/knowledge_graph_attention_network.
802 citations
TL;DR: This work proposes a new method named Knowledge Graph Attention Network (KGAT), which explicitly models the high-order connectivities in KG in an end-to-end fashion and significantly outperforms state-of-the-art methods like Neural FM and RippleNet.
Abstract: To provide more accurate, diverse, and explainable recommendation, it is compulsory to go beyond modeling user-item interactions and take side information into account. Traditional methods like factorization machine (FM) cast it as a supervised learning problem, which assumes each interaction as an independent instance with side information encoded. Due to the overlook of the relations among instances or items (e.g., the director of a movie is also an actor of another movie), these methods are insufficient to distill the collaborative signal from the collective behaviors of users. In this work, we investigate the utility of knowledge graph (KG), which breaks down the independent interaction assumption by linking items with their attributes. We argue that in such a hybrid structure of KG and user-item graph, high-order relations --- which connect two items with one or multiple linked attributes --- are an essential factor for successful recommendation. We propose a new method named Knowledge Graph Attention Network (KGAT) which explicitly models the high-order connectivities in KG in an end-to-end fashion. It recursively propagates the embeddings from a node's neighbors (which can be users, items, or attributes) to refine the node's embedding, and employs an attention mechanism to discriminate the importance of the neighbors. Our KGAT is conceptually advantageous to existing KG-based recommendation methods, which either exploit high-order relations by extracting paths or implicitly modeling them with regularization. Empirical results on three public benchmarks show that KGAT significantly outperforms state-of-the-art methods like Neural FM and RippleNet. Further studies verify the efficacy of embedding propagation for high-order relation modeling and the interpretability benefits brought by the attention mechanism.
802 citations
Cites methods from "Deep Interest Network for Click-Thr..."
...Such a SL paradigm for recommendation has been widely deployed in industry [7, 24, 41], and some representative models include factorization machine (FM) [23], NFM (neural FM) [11], Wide&Deep [7], and xDeepFM [18], etc....
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17 Oct 2018
TL;DR: RippleNet as discussed by the authors proposes an end-to-end framework that naturally incorporates the knowledge graph into recommender systems to stimulate the propagation of user preferences over the set of knowledge entities by automatically and iteratively extending a user's potential interests along links in a knowledge graph.
Abstract: To address the sparsity and cold start problem of collaborative filtering, researchers usually make use of side information, such as social networks or item attributes, to improve recommendation performance. This paper considers the knowledge graph as the source of side information. To address the limitations of existing embedding-based and path-based methods for knowledge-graph-aware recommendation, we propose RippleNet, an end-to-end framework that naturally incorporates the knowledge graph into recommender systems. Similar to actual ripples propagating on the water, RippleNet stimulates the propagation of user preferences over the set of knowledge entities by automatically and iteratively extending a user's potential interests along links in the knowledge graph. The multiple "ripples" activated by a user's historically clicked items are thus superposed to form the preference distribution of the user with respect to a candidate item, which could be used for predicting the final clicking probability. Through extensive experiments on real-world datasets, we demonstrate that RippleNet achieves substantial gains in a variety of scenarios, including movie, book and news recommendation, over several state-of-the-art baselines.
614 citations
10 Apr 2018
TL;DR: Wang et al. as mentioned in this paper proposed a deep knowledge-aware network (DKN) that incorporates knowledge graph representation into news recommendation, which is a content-based deep recommendation framework for click-through rate prediction.
Abstract: Online news recommender systems aim to address the information explosion of news and make personalized recommendation for users. In general, news language is highly condensed, full of knowledge entities and common sense. However, existing methods are unaware of such external knowledge and cannot fully discover latent knowledge-level connections among news. The recommended results for a user are consequently limited to simple patterns and cannot be extended reasonably. To solve the above problem, in this paper, we propose a deep knowledge-aware network (DKN) that incorporates knowledge graph representation into news recommendation. DKN is a content-based deep recommendation framework for click-through rate prediction. The key component of DKN is a multi-channel and word-entity-aligned knowledge-aware convolutional neural network (KCNN) that fuses semantic-level and knowledge-level representations of news. KCNN treats words and entities as multiple channels, and explicitly keeps their alignment relationship during convolution. In addition, to address users» diverse interests, we also design an attention module in DKN to dynamically aggregate a user»s history with respect to current candidate news. Through extensive experiments on a real online news platform, we demonstrate that DKN achieves substantial gains over state-of-the-art deep recommendation models. We also validate the efficacy of the usage of knowledge in DKN.
550 citations
19 Jul 2018
TL;DR: A novel Compressed Interaction Network (CIN), which aims to generate feature interactions in an explicit fashion and at the vector-wise level and is named eXtreme Deep Factorization Machine (xDeepFM), which is able to learn certain bounded-degree feature interactions explicitly and can learn arbitrary low- and high-order feature interactions implicitly.
Abstract: Combinatorial features are essential for the success of many commercial models. Manually crafting these features usually comes with high cost due to the variety, volume and velocity of raw data in web-scale systems. Factorization based models, which measure interactions in terms of vector product, can learn patterns of combinatorial features automatically and generalize to unseen features as well. With the great success of deep neural networks (DNNs) in various fields, recently researchers have proposed several DNN-based factorization model to learn both low- and high-order feature interactions. Despite the powerful ability of learning an arbitrary function from data, plain DNNs generate feature interactions implicitly and at the bit-wise level. In this paper, we propose a novel Compressed Interaction Network (CIN), which aims to generate feature interactions in an explicit fashion and at the vector-wise level. We show that the CIN share some functionalities with convolutional neural networks (CNNs) and recurrent neural networks (RNNs). We further combine a CIN and a classical DNN into one unified model, and named this new model eXtreme Deep Factorization Machine (xDeepFM). On one hand, the xDeepFM is able to learn certain bounded-degree feature interactions explicitly; on the other hand, it can learn arbitrary low- and high-order feature interactions implicitly. We conduct comprehensive experiments on three real-world datasets. Our results demonstrate that xDeepFM outperforms state-of-the-art models. We have released the source code of xDeepFM at https://github.com/Leavingseason/xDeepFM.
550 citations
Cites background or methods from "Deep Interest Network for Click-Thr..."
...[45] shows tha traditional RSs can not capture interest diversity and local activation effectively, so they introduce a Deep Interest Network (DIN) to represent users’ diverse interests with an attentive activation mechanism....
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...We can explore the usage of the DIN mechanism [45] to capture the related activation according to the candidate item....
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"Deep Interest Network for Click-Thr..." refers methods in this paper
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"Deep Interest Network for Click-Thr..." refers background in this paper
... with addition of ne-grained user visited goodidsfeature, model performance falls rapidly after the rst epoch. Many methods have been proposed to reduce overtting, such as L 2 and L 1 regularization [15], and Dropout [16]. However, with sparse and high dimensional data, CTR prediction task faces greater challenge. It is known that internet-scale user behavior data follows the long-tail law, that is, ...
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TL;DR: A new technique called t-SNE that visualizes high-dimensional data by giving each datapoint a location in a two or three-dimensional map, a variation of Stochastic Neighbor Embedding that is much easier to optimize, and produces significantly better visualizations by reducing the tendency to crowd points together in the center of the map.
Abstract: We present a new technique called “t-SNE” that visualizes high-dimensional data by giving each datapoint a location in a two or three-dimensional map. The technique is a variation of Stochastic Neighbor Embedding (Hinton and Roweis, 2002) that is much easier to optimize, and produces significantly better visualizations by reducing the tendency to crowd points together in the center of the map. t-SNE is better than existing techniques at creating a single map that reveals structure at many different scales. This is particularly important for high-dimensional data that lie on several different, but related, low-dimensional manifolds, such as images of objects from multiple classes seen from multiple viewpoints. For visualizing the structure of very large datasets, we show how t-SNE can use random walks on neighborhood graphs to allow the implicit structure of all of the data to influence the way in which a subset of the data is displayed. We illustrate the performance of t-SNE on a wide variety of datasets and compare it with many other non-parametric visualization techniques, including Sammon mapping, Isomap, and Locally Linear Embedding. The visualizations produced by t-SNE are significantly better than those produced by the other techniques on almost all of the datasets.
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Additional excerpts
...ple, we randomly select 9 categories (dress, sport shoes, bags, etc) and 100 goods of each category as the candidate ads for her. Fig.6 shows the visualization of embedding vectors of goods with t-SNE[17] learned by DIN, in which points with same shape correspond to the same category. We can see that goods with same category almost belong to one cluster, which shows the clustering property of DIN embe...
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21 Jul 2017
TL;DR: DenseNet as mentioned in this paper proposes to connect each layer to every other layer in a feed-forward fashion, which can alleviate the vanishing gradient problem, strengthen feature propagation, encourage feature reuse, and substantially reduce the number of parameters.
Abstract: Recent work has shown that convolutional networks can be substantially deeper, more accurate, and efficient to train if they contain shorter connections between layers close to the input and those close to the output. In this paper, we embrace this observation and introduce the Dense Convolutional Network (DenseNet), which connects each layer to every other layer in a feed-forward fashion. Whereas traditional convolutional networks with L layers have L connections—one between each layer and its subsequent layer—our network has L(L+1)/2 direct connections. For each layer, the feature-maps of all preceding layers are used as inputs, and its own feature-maps are used as inputs into all subsequent layers. DenseNets have several compelling advantages: they alleviate the vanishing-gradient problem, strengthen feature propagation, encourage feature reuse, and substantially reduce the number of parameters. We evaluate our proposed architecture on four highly competitive object recognition benchmark tasks (CIFAR-10, CIFAR-100, SVHN, and ImageNet). DenseNets obtain significant improvements over the state-of-the-art on most of them, whilst requiring less memory and computation to achieve high performance. Code and pre-trained models are available at https://github.com/liuzhuang13/DenseNet.
27,821 citations