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Designing Qualitative Research
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This chapter discusses how to design qualitative research, which involves sampling, selecting and access, and ethics in qualitative research.Abstract:
1. What is qualitative research? 2. From an idea to a research question 3. How to design qualitative research 4. Sampling, selecting and access 5. Resources and stumbling blocks 6. Quality in qualitative research 7. Ethics in qualitative research 8. Verbal data 9. Ethnography and visual data 10. Analyzing qualitative data 11. Beyond method: Grounded Theory, Triangulation and Mixed Methods 12. Designing qualitative research: some conclusionsread more
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Journal ArticleDOI
The qualitative content analysis process
Satu Elo,Helvi Kyngäs +1 more
TL;DR: Inductive content analysis is used in cases where there are no previous studies dealing with the phenomenon or when it is fragmented, and a deductive approach is useful if the general aim was to test a previous theory in a different situation or to compare categories at different time periods.
Journal ArticleDOI
Are We There Yet? Data Saturation in Qualitative Research
TL;DR: Data saturation is reached when there is enough information to replicate the study when the ability to obtain additional new information has been attained, and when further coding is no longer feasible as mentioned in this paper.
BookDOI
Interpretation and Method : Empirical Research Methods and the Interpretive Turn
TL;DR: In this paper, the authors demonstrate the relevance, rigor, and creativity of interpretive research methodologies for the social and human sciences, and discuss how research topics, evidence, and methods intertwine to produce knowledge.
Journal ArticleDOI
Exploring customer brand engagement: definition and themes
TL;DR: In this paper, customer brand engagement (CBE) is defined as "the level of a customer's cognitive, emotional and behavioral investment in specific brand interactions" based on an integrative deductive (literature-based)/inductive (data-based) approach.
Journal ArticleDOI
Evaluative Criteria for Qualitative Research in Health Care: Controversies and Recommendations
TL;DR: Seven criteria for good qualitative research emerged and important divergent perspectives were observed in how these criteria should be applied to qualitative research, with differences based on the paradigm embraced by the authors.