Developing a Typology of Humor in Audiovisual Media
Citations
142 citations
Cites background from "Developing a Typology of Humor in A..."
...…six persuasive tactics can be identified that are frequently used in child-directed advertising and are found to be effective (Boush et al. 1994; Buijzen & Valkenburg 2004; Valkenburg 2004; Calvert 2008): ad repetition (the advertisement is repeated several times); product demonstration (the…...
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106 citations
Cites background from "Developing a Typology of Humor in A..."
...Some scholars believe that it is not worth pursuing a general explanation of humor, arguing instead that different humor theories explain different forms of comedy (Buijzen & Valkenburg, 2004; Strohminger, 2011)....
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104 citations
Cites background from "Developing a Typology of Humor in A..."
...Unusually large exceptions are Buijzen and Valkenburg (2004), who identified the presence of 41 types of humor in 316 advertisements, and Anderson et al. (2013) and Liaukonyte (2013), who coded the product attributes communicated by 1,571 OTC pain medication ads. survey of 14 academics who conduct…...
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103 citations
Cites background from "Developing a Typology of Humor in A..."
...However, humorous content comes in many different forms (Buijzen & Valkenberg, 2004), and several scholars have outlined a multitude of message differences when comparing and contrasting various types of humorous messages (e.g., Rockwell, 2006; Rowland, 1985; Simpson, 2003)....
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101 citations
Cites background or methods from "Developing a Typology of Humor in A..."
...Of the original 27 humor types from the Buijzen and Valkenburg (2004) taxonomy that are relevant to textual humor, in total 16 humor types were identified (see Table 3)....
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...Once the humorous tweets were identified, the coders classified them into different types of humor utilizing the categorization scheme offered by Buijzen and Valkenburg (2004)....
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...In this study, we utilized a theory-grounded humor typology developed by Buijzen and Valkenburg (2004) to examine the types of humor that are frequently retweeted....
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References
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"Developing a Typology of Humor in A..." refers background or methods or result in this paper
...Absurdity, nonsense, and surprise are vital themes in humor covered by this theory (Berger, 1993; McGhee, 1979; Veatch, 1998)....
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...They also like absurdity (McGhee, 1979) and more gross types of humor such as irreverent humor and humor based on taboos or disgust (Acuff & Reiher, 1997; Oppliger & Zillmann, 1997)....
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...Other people’s misfortunes are perceived as humorous only in accidental or unintentional cases or if the object of humor is an unpleasant character (McGhee, 1979)....
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...Due to children’s increasing ability to take another person’s point of view (Flavell, Miller, & Miller, 1993), teasing and invective humor are found less humorous by this group than in the younger age group (McGhee, 1979)....
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...Irony and surprise rely on play with logic, words, and knowledge and are, therefore, most appropriate for adolescents and adults (McGhee, 1979)....
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450 citations
"Developing a Typology of Humor in A..." refers background or result in this paper
...Adult women tend to appreciate nonsensical and silly humor more often than men (Brodzinsky et al, 1981; Johnson, 1992; Weinberger & Gulas, 1992), whereas men more frequently prefer malicious (Unger 1996), sick (Herzog & Karafa, 1998), and sexual humor (Groch, 1974; Hassett & Houlihan, 1979)....
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...Previous studies of the effects of humor on attention, liking, comprehension, and recall often produced contradictory results (for a review, see Weinberger & Gulas, 1992)....
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...In adulthood age differences become less important, whereas other demographic factors such as gender, culture, and socioeconomic status become more important determinants of humor appreciation (Weinberger & Gulas, 1992)....
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...In commercials aimed at women and girls, more innocent humor categories such as clownish humor prevailed, which is also consistent with research on female humor preferences (Brodzinsky et al., 1981; Johnson, 1992; Weinberger & Gulas, 1992)....
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