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Book ChapterDOI

Developing an Improvised E-Menu Recommendation System for Customer

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TLDR
The proposed recommender system uses wireless technology and menu recommender to build improvised E-Menu Recommendation System for customer-centric service and can build e-reputation of restaurant and customer community in live.
Abstract
Various operations performed by waiters like starting from taking orders till delivery of food/menu to the customer, also billing by cashier made manually. Due to manual process and paperwork may cause time delay, ignorance of customer, errors in billing leads to dissatisfaction of customers. As in today’s digital era, customers expect high quality, smart services from restaurant. So to improve quality of service and to achieve customer satisfaction, we proposed improvised E-Menu Recommendation System. This system can build e-reputation of restaurant and customer community in live. All orders and expenses are stored in database and give statistics for expenses and profit. The proposed recommender system uses wireless technology and menu recommender to build improvised E-Menu Recommendation System for customer-centric service. Professional feels and environment are provided to the customers/delegates with additional information about food/menu by using interactive graphics. Outcomes of experimental are obtained by comparing results of two data mining algorithms Apriori and FP-growth which have practical potential in providing customer-centric service.

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Journal ArticleDOI

Factors Affecting Consumer Acceptance of E-Menu in The Klang Valley Restaurant Sector in Malaysia

TL;DR: In this article , the authors present factors affecting consumer acceptance of E-Menu in the Klang Valley Restaurant Sector in Malaysia, focusing on the following three categories: consumer acceptance, acceptance, and acceptance.
References
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Book

Data Mining: Concepts and Techniques

TL;DR: This book presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects, and provides a comprehensive, practical look at the concepts and techniques you need to get the most out of real business data.
Journal ArticleDOI

Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty

TL;DR: A new procedure, based on expanded RFM model by including one additional parameter, joining WRFM-based method to K-means algorithm applied in DM with K-optimum according to Davies-Bouldin Index is proposed, which has been implemented for SAPCO Co. in Iran.
Posted Content

Customer Segments as Moving Targets: Integrating Customer Value Dynamism into Segment Instability Logic

TL;DR: In this article, the authors draw focus to segment instability in business-to-business markets by conceptually exploring its theoretical underpinnings and integrating related theory on customer value change to propose an agenda for future research.
Journal ArticleDOI

Customer segments as moving targets: Integrating customer value dynamism into segment instability logic

TL;DR: In this article, the authors draw focus to segment instability in business-to-business markets by conceptually exploring its theoretical underpinnings and integrating related theory on customer value change to propose an agenda for future research.
Journal ArticleDOI

A case study of applying data mining techniques in an outfitter's customer value analysis

TL;DR: This study concludes that bagged clustering algorithm outperforms the other two methods in the analysis of customer value for an outfitter in Taipei, Taiwan and suggests marketing strategies for each cluster based on the results generated by bagged clusters technique.
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