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Dierenwelzijn in de markt : een drieluik van consumenten, retailers en belangenorganisaties in Europa

01 Jan 2004-

AbstractDit rapport bevat in het eerste deel het resultaat van een studie naar de opvattingen van con-sumenten over dierenwelzijn en de rol die dit aspect speelt bij hun koopbeslissingen. In het tweede deel wordt ingegaan op de strategieen van detaillisten en de rol die dierenwelzijn in Nederlandse en Europese supermarkten speelt. Het derde en laatste deel heeft betrekking op de wensen en invloed van belangenorganisaties (dierenbescherming en Europese consumen-tenorganisatie BEUC) ten aanzien van dierenwelzijn. In the first part, this report describes the results of research into the opinions of consumers about animal welfare and the role this plays in their purchasing decisions. In the second part, the strategies of retailers and the role animal welfare plays in the Dutch and European super-markets are explored. The third and final part covers the wishes and influence of interest groups (animal protection societies and the European consumer organisation BEUC) concern-ing animal welfare more

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Journal ArticleDOI
Abstract: Farm animal welfare in livestock production is a topical and important issue attracting growing interest of policy makers, consumers, stakeholders in the supply chain and others. While there is much public interest in the issue this is not reflected in the supply and market shares of animal food products that are produced under welfare standards that exceed legislative requirements. Given the obstacles to devising stricter legislative standards, higher welfare animal food products are mostly made available through market-based approaches. This paper discusses different challenges and opportunities for a range of public and consumer policies and makes recommendations on how these might be strengthened. The paper does not report primary empirical findings but assembles available knowledge on citizen and consumer attitudes and perceptions towards animal welfare from various research disciplines. We argue that in order for public and consumer policies to be (more) efficient and effective, it is important to develop a segmented and targeted strategy. This paper will thus elaborate on what information could and should be provided to whom. This implies the need for a good understanding of how people conceptualize farm animal welfare. Further, information provisioning should address the needs and expectations of those specific consumer segments most likely to be motivated to purchase higher welfare products. Based on the assembled information, opportunities and challenges for information provisioning and communication to the public and consumers are identified. The merits and limitations of different forms of information provisioning and animal welfare labelling are discussed and recommendations are set forth for future research.

123 citations

Journal ArticleDOI
TL;DR: A welfare label emerged as an appropriate communication vehicle for consumers who engage in pro-welfare behavior and who experienced the label as a solution to lower the search costs for higher welfare products.
Abstract: A substantial number of studies has already investigated differences within the consumer market with regard to attitudes and perceptions in relation to farm animal welfare. Likewise, several studies focused on the gap that exists between positive attitudes and reported consumption or purchase intentions for sustainable food products in general and higher welfare products more specific, and on the factors influencing this attitude-behavior gap. Little or no studies, however, have started from reported pro-welfare behavior to distinguish between consumer groups and to explore the motivations of the respective behavior. With this study, we aim to group consumers according to their reported buying frequency of higher welfare eggs and higher welfare chicken meat. Similarities and dissimilarities between these groups are mapped in terms of individual characteristics, product attribute importance, perceived consumer effectiveness, perception of higher welfare products, and attitude toward a welfare label. The research methodology applied was a quantitative study with cross-sectional consumer survey data collected in Flanders in spring 2007 (n = 469). Pro-welfare behavior was unevenly distributed across different consumer segments, despite a general interest and concern for bird welfare. A consistent choice for standard (no welfare premium) poultry products was related to strong perceived price and availability barriers, to a low importance attached to ethical issues as product attributes, and to a low perceived consumer effectiveness. A consistent choice for products with higher welfare standards to the contrast associated with a high importance attached to ethical issues; a low effect of price and availability perception; a strong association of higher welfare products with product attributes like health, taste, and quality; and a high perceived consumer effectiveness. The identification of market segments with common characteristics is essential for positioning higher welfare products and developing effective communication strategies. Finally, a welfare label emerged as an appropriate communication vehicle for consumers who engage in pro-welfare behavior and who experienced the label as a solution to lower the search costs for higher welfare products.

72 citations

Journal ArticleDOI
Abstract: This article studies the role of entrepreneurship in business ethics and promotes a resource-based ethics. The need for and usefulness of this form of ethics emerge from an analysis of contemporary business ethics that appears to be inefficacious and from a moral business practice formed out of the relationship between the veal calf industry of the VanDrie Group and the Dutch Society for the Protection of Animals (DSPA) in their development and implementation of a Welfare Hallmark for calves. Both organizations created jointly a new meat segment in the market by trust-building and partnership. The relationship shows a remodeling of capabilities of both organizations in the light of co-creation of values. The VanDrie Group established an effectuation of moral goals by being socially sensitive and resource-minded. The DSPA created openings for dialogue by being pragmatic in its ideals. Philosophically, this article sketches a resource-based ethics with Deweyan concepts as end-in-view and transactionality of means and ends. Both organizations show in their entrepreneurship the ability to create, what is called “Room for Maneuver” by exploring, socializing, individualizing, and growing. By maneuvering they set off a form of co-evolution between business and ethics. This article demonstrates what actual moral entrepreneurship can do in bringing about moral change by combining effectively social, policy, norm, and economic related values.

6 citations

Cites background from "Dierenwelzijn in de markt : een dri..."

  • ...An intermediary segment opens possibilities to develop more welfare friendly products for an affordable price (Ingenbleek et al. 2004, 2006a, b)....


Book ChapterDOI
19 Sep 2015
Abstract: This chapter highlights an unexplored aspect of corporate social responsibility, that is animal violence and welfare. According to (Dadds, M. R., Turner, C. M., & McAloon, J. (2002). Developmental links between cruelty to animals and human violence. The Australian and New Zealand Journal of Criminology, 35(3), 363–382), cruelty against animals can be a predictor of future violence. If one wants to avoid violence in general, one has to think about ways to prevent violence against animals. No longer accepting violence against animals in the fashion industry, a sector that has a big impact on youth, can be a major step in the reduction of violence. The purpose of this chapter is to analyse how non-violence against animals is integrated as a business strategy into the fashion industry and how companies are trying to influence each other. The methodological approach is based on qualitative comparative studies between small and large firms. Five cases are selected taking multiple levels of corporate sustainability into account: JBC, ARFshop, Doekjes en Broekjes, Bellerose and Fake Fur. The research shows that large companies do more to benefit human welfare, whereas the smaller ones attach more importance to the environment. Yet all companies agreed that long-term relationships are crucial in partnerships and that the process of exchanging information is valuable in order to act in a transparent way. They are all aware that animal welfare and environmental welfare will gain importance in the future, and therefore something must be done about the impact companies have. Hence, they are implementing strategies at their own pace to benefit the welfare of animals. A change in mind set is growing, slowly but certainly and partnerships with NGOs can benefit this transition process.

4 citations

01 Jan 2011
Abstract: De algemene doelstelling van dit proefschrift is het bestuderen van moreel ondernemerschap binnen de dier- en bedrijfsethiek met betrekking tot morele verandering en in het bijzonder de huidige ‘capabiliteit’ om morele verandering te realiseren en het potentieel dit in de toekomst te doen.The overall objective of this dissertation is to study moral entrepreneurship within animal and business ethics in relation to moral change. In particular the current capability in bringing about moral change and its potential to do so.

3 citations

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Journal ArticleDOI
Abstract: Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions ab...

13,376 citations

01 Jan 1963
Abstract: List of Tables and Figures. Acknowledgements. Preface to Second Edition. 1. Introduction. 2. Antecedents of the Behavioral Theory of the Firm. 3. Organizational Goals. 4. Organizational Expectations. 5. Organizational Choice. 6. A Specific Price and Output Model. 7. A Summary of Basic Concepts in the Behavioral Theory of the Firm. 8. Some Implications. 9. An Epilogue. Index.

8,662 citations

Journal ArticleDOI
TL;DR: The present paper shows how the extended theory can account for results of several production experiments by Loftus, Juola and Atkinson's multiple-category experiment, Conrad's sentence-verification experiments, and several categorization experiments on the effect of semantic relatedness and typicality by Holyoak and Glass, Rips, Shoben, and Smith, and Rosch.
Abstract: This paper presents a spreading-acti vation theory of human semantic processing, which can be applied to a wide range of recent experimental results The theory is based on Quillian's theory of semantic memory search and semantic preparation, or priming In conjunction with this, several of the miscondeptions concerning Qullian's theory are discussed A number of additional assumptions are proposed for his theory in order to apply it to recent experiments The present paper shows how the extended theory can account for results of several production experiments by Loftus, Juola and Atkinson's multiple-category experiment, Conrad's sentence-verification experiments, and several categorization experiments on the effect of semantic relatedness and typicality by Holyoak and Glass, Rips, Shoben, and Smith, and Rosch The paper also provides a critique of the Smith, Shoben, and Rips model for categorization judgments Some years ago, Quillian1 (1962, 1967) proposed a spreading-acti vation theory of human semantic processing that he tried to implement in computer simulations of memory search (Quillian, 1966) and comprehension (Quillian, 1969) The theory viewed memory search as activation spreading from two or more concept nodes in a semantic network until an intersection was found The effects of preparation (or priming) in semantic memory were also explained in terms of spreading activation from the node of the primed concept Rather than a theory to explain data, it was a theory designed to show how to build human semantic structure and processing into a computer

7,234 citations