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Dierenwelzijn in de markt : een drieluik van consumenten, retailers en belangenorganisaties in Europa

TL;DR: In this article, the authors describe the results of research into the opinions of consumers about animal welfare and the role this plays in their purchasing decisions and explore the strategies of retailers and role animal welfare plays in the Dutch and European super-markets.
Abstract: Dit rapport bevat in het eerste deel het resultaat van een studie naar de opvattingen van con-sumenten over dierenwelzijn en de rol die dit aspect speelt bij hun koopbeslissingen. In het tweede deel wordt ingegaan op de strategieen van detaillisten en de rol die dierenwelzijn in Nederlandse en Europese supermarkten speelt. Het derde en laatste deel heeft betrekking op de wensen en invloed van belangenorganisaties (dierenbescherming en Europese consumen-tenorganisatie BEUC) ten aanzien van dierenwelzijn. In the first part, this report describes the results of research into the opinions of consumers about animal welfare and the role this plays in their purchasing decisions. In the second part, the strategies of retailers and the role animal welfare plays in the Dutch and European super-markets are explored. The third and final part covers the wishes and influence of interest groups (animal protection societies and the European consumer organisation BEUC) concern-ing animal welfare

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Citations
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Journal ArticleDOI
TL;DR: In this paper, the authors discuss different challenges and opportunities for a range of public and consumer policies and make recommendations on how these might be strengthened and how to address the needs and expectations of those specific consumer segments most likely to be motivated to purchase higher welfare products.
Abstract: Farm animal welfare in livestock production is a topical and important issue attracting growing interest of policy makers, consumers, stakeholders in the supply chain and others. While there is much public interest in the issue this is not reflected in the supply and market shares of animal food products that are produced under welfare standards that exceed legislative requirements. Given the obstacles to devising stricter legislative standards, higher welfare animal food products are mostly made available through market-based approaches. This paper discusses different challenges and opportunities for a range of public and consumer policies and makes recommendations on how these might be strengthened. The paper does not report primary empirical findings but assembles available knowledge on citizen and consumer attitudes and perceptions towards animal welfare from various research disciplines. We argue that in order for public and consumer policies to be (more) efficient and effective, it is important to develop a segmented and targeted strategy. This paper will thus elaborate on what information could and should be provided to whom. This implies the need for a good understanding of how people conceptualize farm animal welfare. Further, information provisioning should address the needs and expectations of those specific consumer segments most likely to be motivated to purchase higher welfare products. Based on the assembled information, opportunities and challenges for information provisioning and communication to the public and consumers are identified. The merits and limitations of different forms of information provisioning and animal welfare labelling are discussed and recommendations are set forth for future research.

140 citations

Journal ArticleDOI
TL;DR: A welfare label emerged as an appropriate communication vehicle for consumers who engage in pro-welfare behavior and who experienced the label as a solution to lower the search costs for higher welfare products.

83 citations

Journal ArticleDOI
TL;DR: In this paper, the role of entrepreneurship in business ethics and promoting a resource-based ethics is studied, where the authors show how moral entrepreneurship can bring about moral change by combining effectively social, policy, norm, and economic related values.
Abstract: This article studies the role of entrepreneurship in business ethics and promotes a resource-based ethics. The need for and usefulness of this form of ethics emerge from an analysis of contemporary business ethics that appears to be inefficacious and from a moral business practice formed out of the relationship between the veal calf industry of the VanDrie Group and the Dutch Society for the Protection of Animals (DSPA) in their development and implementation of a Welfare Hallmark for calves. Both organizations created jointly a new meat segment in the market by trust-building and partnership. The relationship shows a remodeling of capabilities of both organizations in the light of co-creation of values. The VanDrie Group established an effectuation of moral goals by being socially sensitive and resource-minded. The DSPA created openings for dialogue by being pragmatic in its ideals. Philosophically, this article sketches a resource-based ethics with Deweyan concepts as end-in-view and transactionality of means and ends. Both organizations show in their entrepreneurship the ability to create, what is called “Room for Maneuver” by exploring, socializing, individualizing, and growing. By maneuvering they set off a form of co-evolution between business and ethics. This article demonstrates what actual moral entrepreneurship can do in bringing about moral change by combining effectively social, policy, norm, and economic related values.

6 citations


Cites background from "Dierenwelzijn in de markt : een dri..."

  • ...An intermediary segment opens possibilities to develop more welfare friendly products for an affordable price (Ingenbleek et al. 2004, 2006a, b)....

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Book ChapterDOI
19 Sep 2015
TL;DR: In this article, Dadds et al. analyzed how non-violence against animals is integrated as a business strategy into the fashion industry and how companies are trying to influence each other.
Abstract: This chapter highlights an unexplored aspect of corporate social responsibility, that is animal violence and welfare. According to (Dadds, M. R., Turner, C. M., & McAloon, J. (2002). Developmental links between cruelty to animals and human violence. The Australian and New Zealand Journal of Criminology, 35(3), 363–382), cruelty against animals can be a predictor of future violence. If one wants to avoid violence in general, one has to think about ways to prevent violence against animals. No longer accepting violence against animals in the fashion industry, a sector that has a big impact on youth, can be a major step in the reduction of violence. The purpose of this chapter is to analyse how non-violence against animals is integrated as a business strategy into the fashion industry and how companies are trying to influence each other. The methodological approach is based on qualitative comparative studies between small and large firms. Five cases are selected taking multiple levels of corporate sustainability into account: JBC, ARFshop, Doekjes en Broekjes, Bellerose and Fake Fur. The research shows that large companies do more to benefit human welfare, whereas the smaller ones attach more importance to the environment. Yet all companies agreed that long-term relationships are crucial in partnerships and that the process of exchanging information is valuable in order to act in a transparent way. They are all aware that animal welfare and environmental welfare will gain importance in the future, and therefore something must be done about the impact companies have. Hence, they are implementing strategies at their own pace to benefit the welfare of animals. A change in mind set is growing, slowly but certainly and partnerships with NGOs can benefit this transition process.

4 citations

01 Jan 2011
TL;DR: In this paper, the authors study moral entrepreneurship within animal and business ethics in relation to moral change and its potential to bring about moral change, in particular the current capability in bringing about moral changes and the potential to do so.
Abstract: De algemene doelstelling van dit proefschrift is het bestuderen van moreel ondernemerschap binnen de dier- en bedrijfsethiek met betrekking tot morele verandering en in het bijzonder de huidige ‘capabiliteit’ om morele verandering te realiseren en het potentieel dit in de toekomst te doen.The overall objective of this dissertation is to study moral entrepreneurship within animal and business ethics in relation to moral change. In particular the current capability in bringing about moral change and its potential to do so.

3 citations

References
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Journal ArticleDOI
TL;DR: In this article, an alternative adaptive rationality model is proposed in which these constructs are only indirectly related, and an empirical study of Finnish consumers' purchases of fresh produce and meat products is reported which supports the adaptive rationality approach.

56 citations

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TL;DR: In this paper, the authors explored the effects of non-sensory factors on sensory evaluation of free range pork and found that prior experience had significant effects on the evaluation of the sensory attributes savoury, dry and pleasant only.

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Posted ContentDOI
TL;DR: In this paper, the authors approached Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers' store evaluation and trust, and they hypothesized that consumers classify CSR activity along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution of the retailer.
Abstract: The authors approached Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers’ store evaluation and trust. They hypothesized that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution of the retailer, implying that consumers are interested in who reaps the benefits of the activity and how much the retailer invests in the activity. This conceptualization is confirmed in two field studies with 823 and 486 consumers

53 citations

Journal ArticleDOI
TL;DR: In Switzerland, animal welfare is an importantsocietal issue in Switzerland and policy makers have responded with a strict legislation on animal protection and with two programs topromote animal friendly husbandry.
Abstract: Animal welfare is an importantsocietal issue in Switzerland. Policy makershave responded with a strict legislation onanimal protection and with two programs topromote animal friendly husbandry. Alsoprivate actors in the meat industry initiatedprograms for animal friendly meat productionto meet consumers' expectations. Labeled meathas a market share of over 20%. Depending onthe stakeholders responsible for the labels,their objectives vary. While retailers want toattract consumers with meat produced in ananimal friendly and environmentally compatiblemanner and with products of consistently goodsensory quality, producers want to keep marketshares and increase their revenues.

39 citations