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Dierenwelzijn in de markt : een drieluik van consumenten, retailers en belangenorganisaties in Europa

TL;DR: In this article, the authors describe the results of research into the opinions of consumers about animal welfare and the role this plays in their purchasing decisions and explore the strategies of retailers and role animal welfare plays in the Dutch and European super-markets.
Abstract: Dit rapport bevat in het eerste deel het resultaat van een studie naar de opvattingen van con-sumenten over dierenwelzijn en de rol die dit aspect speelt bij hun koopbeslissingen. In het tweede deel wordt ingegaan op de strategieen van detaillisten en de rol die dierenwelzijn in Nederlandse en Europese supermarkten speelt. Het derde en laatste deel heeft betrekking op de wensen en invloed van belangenorganisaties (dierenbescherming en Europese consumen-tenorganisatie BEUC) ten aanzien van dierenwelzijn. In the first part, this report describes the results of research into the opinions of consumers about animal welfare and the role this plays in their purchasing decisions. In the second part, the strategies of retailers and the role animal welfare plays in the Dutch and European super-markets are explored. The third and final part covers the wishes and influence of interest groups (animal protection societies and the European consumer organisation BEUC) concern-ing animal welfare

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Citations
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Journal ArticleDOI
TL;DR: In this paper, the authors discuss different challenges and opportunities for a range of public and consumer policies and make recommendations on how these might be strengthened and how to address the needs and expectations of those specific consumer segments most likely to be motivated to purchase higher welfare products.
Abstract: Farm animal welfare in livestock production is a topical and important issue attracting growing interest of policy makers, consumers, stakeholders in the supply chain and others. While there is much public interest in the issue this is not reflected in the supply and market shares of animal food products that are produced under welfare standards that exceed legislative requirements. Given the obstacles to devising stricter legislative standards, higher welfare animal food products are mostly made available through market-based approaches. This paper discusses different challenges and opportunities for a range of public and consumer policies and makes recommendations on how these might be strengthened. The paper does not report primary empirical findings but assembles available knowledge on citizen and consumer attitudes and perceptions towards animal welfare from various research disciplines. We argue that in order for public and consumer policies to be (more) efficient and effective, it is important to develop a segmented and targeted strategy. This paper will thus elaborate on what information could and should be provided to whom. This implies the need for a good understanding of how people conceptualize farm animal welfare. Further, information provisioning should address the needs and expectations of those specific consumer segments most likely to be motivated to purchase higher welfare products. Based on the assembled information, opportunities and challenges for information provisioning and communication to the public and consumers are identified. The merits and limitations of different forms of information provisioning and animal welfare labelling are discussed and recommendations are set forth for future research.

140 citations

Journal ArticleDOI
TL;DR: A welfare label emerged as an appropriate communication vehicle for consumers who engage in pro-welfare behavior and who experienced the label as a solution to lower the search costs for higher welfare products.

83 citations

Journal ArticleDOI
TL;DR: In this paper, the role of entrepreneurship in business ethics and promoting a resource-based ethics is studied, where the authors show how moral entrepreneurship can bring about moral change by combining effectively social, policy, norm, and economic related values.
Abstract: This article studies the role of entrepreneurship in business ethics and promotes a resource-based ethics. The need for and usefulness of this form of ethics emerge from an analysis of contemporary business ethics that appears to be inefficacious and from a moral business practice formed out of the relationship between the veal calf industry of the VanDrie Group and the Dutch Society for the Protection of Animals (DSPA) in their development and implementation of a Welfare Hallmark for calves. Both organizations created jointly a new meat segment in the market by trust-building and partnership. The relationship shows a remodeling of capabilities of both organizations in the light of co-creation of values. The VanDrie Group established an effectuation of moral goals by being socially sensitive and resource-minded. The DSPA created openings for dialogue by being pragmatic in its ideals. Philosophically, this article sketches a resource-based ethics with Deweyan concepts as end-in-view and transactionality of means and ends. Both organizations show in their entrepreneurship the ability to create, what is called “Room for Maneuver” by exploring, socializing, individualizing, and growing. By maneuvering they set off a form of co-evolution between business and ethics. This article demonstrates what actual moral entrepreneurship can do in bringing about moral change by combining effectively social, policy, norm, and economic related values.

6 citations


Cites background from "Dierenwelzijn in de markt : een dri..."

  • ...An intermediary segment opens possibilities to develop more welfare friendly products for an affordable price (Ingenbleek et al. 2004, 2006a, b)....

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Book ChapterDOI
19 Sep 2015
TL;DR: In this article, Dadds et al. analyzed how non-violence against animals is integrated as a business strategy into the fashion industry and how companies are trying to influence each other.
Abstract: This chapter highlights an unexplored aspect of corporate social responsibility, that is animal violence and welfare. According to (Dadds, M. R., Turner, C. M., & McAloon, J. (2002). Developmental links between cruelty to animals and human violence. The Australian and New Zealand Journal of Criminology, 35(3), 363–382), cruelty against animals can be a predictor of future violence. If one wants to avoid violence in general, one has to think about ways to prevent violence against animals. No longer accepting violence against animals in the fashion industry, a sector that has a big impact on youth, can be a major step in the reduction of violence. The purpose of this chapter is to analyse how non-violence against animals is integrated as a business strategy into the fashion industry and how companies are trying to influence each other. The methodological approach is based on qualitative comparative studies between small and large firms. Five cases are selected taking multiple levels of corporate sustainability into account: JBC, ARFshop, Doekjes en Broekjes, Bellerose and Fake Fur. The research shows that large companies do more to benefit human welfare, whereas the smaller ones attach more importance to the environment. Yet all companies agreed that long-term relationships are crucial in partnerships and that the process of exchanging information is valuable in order to act in a transparent way. They are all aware that animal welfare and environmental welfare will gain importance in the future, and therefore something must be done about the impact companies have. Hence, they are implementing strategies at their own pace to benefit the welfare of animals. A change in mind set is growing, slowly but certainly and partnerships with NGOs can benefit this transition process.

4 citations

01 Jan 2011
TL;DR: In this paper, the authors study moral entrepreneurship within animal and business ethics in relation to moral change and its potential to bring about moral change, in particular the current capability in bringing about moral changes and the potential to do so.
Abstract: De algemene doelstelling van dit proefschrift is het bestuderen van moreel ondernemerschap binnen de dier- en bedrijfsethiek met betrekking tot morele verandering en in het bijzonder de huidige ‘capabiliteit’ om morele verandering te realiseren en het potentieel dit in de toekomst te doen.The overall objective of this dissertation is to study moral entrepreneurship within animal and business ethics in relation to moral change. In particular the current capability in bringing about moral change and its potential to do so.

3 citations

References
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Journal ArticleDOI
TL;DR: In this paper, the authors examined the possibility that the Corporate Social Responsibility halo affects consumers' attributions in a product-harm crisis situation, and they found that attributions that are influenced by CSR mediate the impact of productharm crises on consumers' brand evaluations.

1,284 citations

Book
14 Apr 1993
TL;DR: Kooiman et al. as mentioned in this paper proposed a model for the management of public-private cooperation dynamics and room for manoeuvre in social-political governance, using complexity, dynamics and diversity.
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1,280 citations

Journal ArticleDOI
TL;DR: In this paper, the authors use social network theory to develop a systematic conceptual understanding of how firms located in different countries influence each other's rates of adoption as a result of cohesive and equivalent network relationships.
Abstract: We use panel data on ISO 9000 quality certification in 85 countries between 1993 and 1998 to better understand the cross-national diffusion of an organizational practice. Following neoinstitutional theory, we focus on the coercive, normative, and mimetic effects that result from the exposure of firms in a given country to a powerful source of critical resources, a common pool of relevant technical knowledge, and the experiences of firms located in other countries. We use social network theory to develop a systematic conceptual understanding of how firms located in different countries influence each other's rates of adoption as a result of cohesive and equivalent network relationships. Regression results provide support for our predictions that states and foreign multinationals are the key actors responsible for coercive isomorphism, cohesive trade relationships between countries generate coercive and normative effects, and role-equivalent trade relationships result in learning-based and competitive imitation.

1,045 citations

Journal ArticleDOI
TL;DR: In this paper, the authors employ the expectations-evidence framework to understand the impact of firms' responses to crises on customer-based brand equity, and find that consumers interpret firm response on the basis of their prior expectations about the firm.
Abstract: Brand equity is a valuable yet fragile asset. The mounting frequency of product-harm crises and ill-prepared corporate responses to such crises can have profound consequences for brand equity. Yet there is little research on the marketing impact of crises. The authors employ the expectations–evidence framework to understand the impact of firms’ responses to crises on customer-based brand equity. The results of a field survey and two laboratory experiments indicate that consumers interpret firm response on the basis of their prior expectations about the firm. The interaction of expectations and firm response is shown to affect postcrisis brand equity. The authors draw implications for the expectations–evidence framework and for the outcomes of different types of firm response (i.e., unambiguous support, ambiguous response, and unambiguous stonewalling) on brand equity.

857 citations

Journal ArticleDOI
TL;DR: The interaction between marketing actions with a social dimension and marketing action with an economic orientation is studied in this paper, where the authors introduce institutional theory as the basis for the interaction between social and economic marketing.
Abstract: The interaction between marketing actions with a social dimension and marketing actions with an economic orientation is at the heart of this study. The authors introduce institutional theory as the...

836 citations