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Journal ArticleDOI

Digital Transformation in the Banking Sector; An Analysis of the Evaluation of Acceptance Levels of Bank Employees

TL;DR: In this article , the authors used the Technology Acceptance Model to investigate the attitudes of bank employees in the Turkish banking sector towards the use of information technologies and to perform empirical analysis to identify their thoughts on the adoption of digital banking and to determine the extent to which they accept the digital transformation.
Abstract: Digitalization opens the door to innovations in data production and analysis, especially to increase the internal efficiency of corporate users and to help them grow by adding value to customers. There are many studies in the literature that have reported that the talents and skills of bank employees have improved in parallel with the digitalization of banking activities. The present study aims to use the Technology Acceptance Model to investigate the attitudes of bank employees in the Turkish banking sector towards the use of information technologies and to perform empirical analysis to identify their thoughts on the use of digital banking and to determine the extent to which they accept the digital transformation. In the research, a survey was planned to be conducted on the subject studied, and for this purpose, the scale developed by Kitsios (2021) was adapted into Turkish.
Trending Questions (3)
What is the relevance of digital transformation in the banking sector?

The relevance of digital transformation in the banking sector is to improve internal efficiency, add value to customers, and enhance the talents and skills of bank employees (not explicitly mentioned in the paper, but implied from the abstract).

What is the relevance of digital transformation in banking?

The relevance of digital transformation in banking is to increase internal efficiency and add value to customers through innovations in data production and analysis.

How has digital transformation manifested in the banking sector?

The paper discusses the use of digital technologies in the banking sector to improve internal efficiency and add value to customers. It does not provide specific manifestations of digital transformation in the sector.