Dimensions of Brand Personality
Citations
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Cites background from "Dimensions of Brand Personality"
...…been developed recently in the branding literature, including brand personality, brand community, brand trust, brand attachment, and brand love (Aaker 1997; Carroll and Ahuvia 2006; Delgado-Ballester, MunueraAlemán, and Yagüe-Guillén 2003; McAlexander, Schouten, and Koenig 2002; Thomson,…...
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...Consumers tend to endow brands with human characteristics that result in a brand personality, which consists of five dimensions—sincerity, excitement, competence, sophistication, and ruggedness (Aaker 1997)....
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...One of the most studied constructs of brand associations is brand personality (Aaker 1997)....
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2,499 citations
Cites background from "Dimensions of Brand Personality"
...…brand community as a social aggregation of brand users and their relationships to the brand itself as a repository of meaning (see Aaker 1996; Aaker 1997; Gardner and Levy 1955; Grubb and Grathwohl 1967) overlooks other relationships that supply brand community members with their commonality…...
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References
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