Dimensions of Marital Roles in Consumer Decision Making
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Cites background from "Dimensions of Marital Roles in Cons..."
...Three studies of automobile buying, for example, all show wives' influence to increase as one moves from the decision on make to that on model and finally on color (i.e., Conway/Milliken Research, 1969; Davis, 1970; Starch, 1958)....
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...Empirical research has also investigated marital roles in the purchase of home furnishings (Davis, 1970; Green and Cunningham, 1975; Jaffe Associates, n.d.; Scott, 1970; Woodside, 1975)....
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..., Blood and Wolfe, 1960; Davis and Rigaux, 1974; Green and Cunningham, 1975; Haley et al., 1975; Sharp and Mott, 1956; Wolgast, 1958). More detailed data about marital roles in savings and insurance decisions are contained in the Starch (1958) report and in panel data collected by Ferber and Nicosia (1972)....
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...8 Partial support for this typology of decisions and activities is found in a study of husband-wife influence in 12 automobile and furniture purchase decisions (Davis, 1970)....
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...11 A more detailed description of each strategy is contained in Davis (1972b). Sheth and Cosmas (1975) have also studied four alternative decision strategies in the purchase of automobiles and furniture-problem solving, persuasion, bargaining,...
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Cites background from "Dimensions of Marital Roles in Cons..."
...Davis and Whinston (1961). While they were concerned with strategies by householders to under-invest in their properties, acting as free riders and so leading to the creation of slums, their argument can be considered in reverse whereby intervention by public agencies to conserve and improve the environment will result in the enhancement of, say, land values and rents....
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