Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
TL;DR: In this paper, the effect of disclosure language (control/no disclosure, SP, sponsored, and paid ad) in Instagram-based influencer advertising on ad recognition, brand attitude, and pu...
Abstract: In this study we examined the effect of disclosure language (control/no disclosure, “SP,” “Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition, brand attitude, pu...
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TL;DR: In this paper, preliminary research involves preliminary research to understand the mechanism by which influencer marketing affects the effectiveness of influencer campaigns, and the results show that the effect of influencers' marketing on the performance of online advertising has been studied.
Abstract: In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects...
739 citations
Cites background from "Disclosing Instagram Influencer Adv..."
...…although there has been some recent research on influencer advertising (e.g., De Veirman, Cauberghe, and Hudders 2017; Djafarova and Rushworth 2017; Evans et al. 2017; Johansen and Guldvik 2017), none of this research has focused directly on the fundamental mechanisms of what makes influencer…...
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TL;DR: In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities as discussed by the authors, and the effectiveness of these influencers is evaluated.
Abstract: In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of...
523 citations
Cites background from "Disclosing Instagram Influencer Adv..."
...Although a growing amount of this content is company-sponsored and designed to persuade, the majority of influencer-generated content reflects honest opinions and does not have promotional goals (Evans et al. 2017)....
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TL;DR: In this paper, the authors identify some key antecedents and consequences of opinion leadership in the fashion industry on Instagram and show that originality and uniqueness are crucial factors for a user to be perceived as an opinion leader on Instagram.
435 citations
TL;DR: Results from a sample of 280 followers show that the perceived influential power of digital influencers not only helps to generate engagement but also increases expected value and behavioral intention regarding the recommended brands.
200 citations
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Book•
01 Jan 1962
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Abstract: Contents Preface CHAPTER 1. ELEMENTS OF DIFFUSION CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH CHAPTER 4. THE GENERATION OF INNOVATIONS CHAPTER 5. THE INNOVATION-DECISION PROCESS CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES CHAPTER 8. DIFFUSION NETWORKS CHAPTER 9. THE CHANGE AGENT CHAPTER 10. INNOVATION IN ORGANIZATIONS CHAPTER 11. CONSEQUENCES OF INNOVATIONS Glossary Bibliography Name Index Subject Index
38,750 citations
TL;DR: Upon returning to the U.S., author Singhal’s Google search revealed the following: in January 2001, the impeachment trial against President Estrada was halted by senators who supported him and the government fell without a shot being fired.
23,419 citations
"Disclosing Instagram Influencer Adv..." refers background in this paper
...The shared information is then passed along through multiple connected persons within and between social networks, eventually leading to critical mass (Rogers 2010)....
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TL;DR: Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing low self-esteem and low life satisfaction.
Abstract: This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one’s ability to stay connected with members of a previously inhabited community, which we call maintained social capital. Regression analyses conducted on results from a survey of undergraduate students (N = 286) suggest a strong association between use of Facebook and the three types of social capital, with the strongest relationship being to bridging social capital. In addition, Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing low self-esteem and low life satisfaction.
9,001 citations
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
4,881 citations
"Disclosing Instagram Influencer Adv..." refers background in this paper
...The term eWOM refers to “any positive or negative statement made about a product or company, which is made available to a multitude of people and institutions via the Internet” (Hennig-Thurau et al. 2004, p. 39)....
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