Journal ArticleDOI
Distraction Increases Yielding to Propaganda by Inhibiting Counterarguing.
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This article is published in Journal of Personality and Social Psychology.The article was published on 1970-08-01. It has received 217 citations till now. The article focuses on the topics: Distraction.read more
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Book ChapterDOI
The elaboration likelihood model of persuasion
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.
Journal ArticleDOI
Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
TL;DR: This article found that high involvement leads message recipients to employ a systematic information processing strategy in which message-based cognitions mediate persuasion, whereas low involvement leads recipients to use a heuristic processing strategy, in which simple decision rules mediate persuading.
Book ChapterDOI
The Elaboration Likelihood Model of Persuasion
TL;DR: The first time that American and Russian leaders had exchanged messages that were simultaneously televised was on New Year's Day, 1986 as mentioned in this paper, when U.S. President Ronald Reagan and Russian Premier Mikhail Gorbachev appeared on television in each others countries.
Journal ArticleDOI
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude
TL;DR: In this paper, the authors show that consumers' beliefs about product attributes and brand at the product level are the mediators of attitude formation and change, and the validity of this proposition for consumer's beliefs about attributes and brands is examined.
Journal ArticleDOI
Social Identity Complexity
Sonia Roccas,Marilynn B. Brewer +1 more
TL;DR: Social identity complexity as mentioned in this paper is a new theoretical construct that refers to an individual's subjective representation of the interrelationships among his or her multiple group identities, reflecting the degree of overlap perceived to exist between groups of which a person is simultaneously a member.
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Book
Statistical Principles in Experimental Design
TL;DR: In this article, the authors introduce the principles of estimation and inference: means and variance, means and variations, and means and variance of estimators and inferors, and the analysis of factorial experiments having repeated measures on the same element.
Journal ArticleDOI
Statistical Principles in Experimental Design
TL;DR: This chapter discusses design and analysis of single-Factor Experiments: Completely Randomized Design and Factorial Experiments in which Some of the Interactions are Confounded.
Book
A Theory of Cognitive Dissonance
TL;DR: Cognitive dissonance theory links actions and attitudes as discussed by the authors, which holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition that the person holds.
Journal ArticleDOI
Generalized expectancies for internal versus external control of reinforcement.
TL;DR: In this paper, the effects of reward or reinforcement on preceding behavior depend in part on whether the person perceives the reward as contingent on his own behavior or independent of it, and individuals may also differ in generalized expectancies for internal versus external control of reinforcement.