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Journal ArticleDOI

Do Green Initiatives Make Business Sense? The Indian Case

TL;DR: In this article, all nations globally are going through domestic and international pressures to become more responsible towards environment and climate change, which makes it imperative for the businesses in these countries to be more responsible.
Abstract: All nations globally are going through domestic and international pressures to become more responsible towards environment and climate change. This makes it imperative for the businesses in these c...
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01 Jan 1994
TL;DR: In this paper, a natural resource-based view of the firm is proposed, which is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development, and each of these strategies are advanced for each of them regarding key resource requirements and their contributions to sustained competitive advantage.
Abstract: Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

902 citations

Journal ArticleDOI
TL;DR: In this article, the authors investigated the role of employee's attitudes towards implementing and expanding the sustainability policy and the sustainability performance in terms of economic, social, and environmental dimensions in Jordan.
Abstract: This study aims to investigate the role of employee’s attitudes towards implementing and expanding the sustainability policy and the sustainability performance in terms of economic, social, and environmental dimensions. The study model and hypotheses were developed based on a comprehensive literature review. The data were collected from 84 employees working in Jordan’s banking sector through a questionnaire. The results revealed that there is a significant and positive relationship between employee’s attitudes towards implementing and expanding the sustainability policy and the triple bottom lines of sustainability performance. This study promotes the idea of focusing on employee’s attitudes in the banking sector and others sectors in order to enhance sustainability performance, especially that sustainability still does not have the highest priority in a country with an emerging economy like Jordan. The results of the study have significant implications and open many avenues for future research.

8 citations

Journal ArticleDOI
TL;DR: In this paper, the authors pointed out that India's inability to achieve balances on multiple fronts even 74 years after its independence after independence, even though it is the land of frugal innovation, is attributed to its inability to catch up on its innovation capabilities.
Abstract: India — the land of frugal innovation — is striving hard to catch up on its innovation capabilities. However, its inability to achieve balances on multiple fronts even 74 years after its independen...

1 citations

Journal ArticleDOI
TL;DR: In this article , the authors propose a donation approach by multi-national corporations to manage SER risks from their low-tier suppliers, where an MNC donates funds to an NGO and boosts the NGO's ability to monitor and disclose suppliers' SER violations.

1 citations

Journal ArticleDOI
TL;DR: In developing countries, firms usually have limited capital, infrastructure, and institutions for technological learning as mentioned in this paper. Hence, knowledge of firms about external and internal learning mechanisms is a limited resource.
Abstract: In developing countries, firms usually have limited capital, infrastructure, and institutions for technological learning. Hence, knowledge of firms about external and internal learning mechanisms a...
References
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Journal ArticleDOI
TL;DR: In this paper, a natural resource-based view of the firm is proposed, which is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development, and each of these strategies are advanced for each of them regarding key resource requirements and their contributions to sustained competitive advantage.
Abstract: Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

5,339 citations

Journal ArticleDOI
TL;DR: In this paper, the authors present the results of a study conducted in two phases within a single industry context, where comparative case studies to ground the applicability of the resource-based view of the firm within the domain of environmental responsiveness.
Abstract: This article presents the results of a study conducted in two phases within a single industry context. The first phase involved comparative case studies to ground the applicability of the resource-based view of the firm within the domain of environmental responsiveness. The second phase involved testing the relationships observed during the case studies through a mail survey. It was found that strategies of proactive responsiveness to the uncertainties inherent at the interface between the business and ecological issues were associated with the emergence of unique organizational capabilities. These capabilities, in turn, were seen to have implications for firm competitiveness. © 1998 John Wiley & Sons, Ltd.

2,332 citations

Journal ArticleDOI
TL;DR: The authors examined the links between managerial interpretations of environmental issues and corporate choice of environmental strategy among 9 companies in the United States, focusing on the strategic issue interpretation literature, and found that managers interpreted environmental issues as strategic issues.
Abstract: Drawing on the strategic issue interpretation literature, this study examined links between managerial interpretations of environmental issues and corporate choice of environmental strategy among 9...

1,759 citations

Journal ArticleDOI
TL;DR: Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public and when green products cost more (but not less) than nongreen products.
Abstract: Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined in 3 experiments how status motives influenced desire for green products. Activating status motives led people to choose green products over more luxurious nongreen products. Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public (but not private) and when green products cost more (but not less) than nongreen products. Findings suggest that status competition can be used to promote proenvironmental behavior.

1,581 citations

Journal ArticleDOI
TL;DR: In this article, the authors review the sustainability themes covered in the first 50 issues of Production and Operations Management and conclude with some thoughts on future research challenges in sustainable operations management, including integrating environmental, health and safety concerns with green product design, lean and green operations, and closed-loop supply chains.
Abstract: Operations management researchers and practitioners face new challenges in integrating issues of sustainability with their traditional areas of interest. During the past 20 years, there has been growing pressure on businesses to pay more attention to the environmental and resource consequences of the products and services they offer and the processes they deploy. One symptom of this pressure is the movement towards triple bottom line reporting (3BL) concerning the relationship of profit, people and the planet. The resulting challenges include integrating environmental, health, and safety concerns with green product design, lean and green operations, and closed-loop supply chains. We review these and other 'sustainability' themes covered in the first 50 issues of Production and Operations Management and conclude with some thoughts on future research challenges in sustainable operations management.

1,444 citations