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Journal ArticleDOI

Does willingness to pay for green energy differ by source

Allison Borchers, +2 more
- 01 Jun 2007 - 
- Vol. 35, Iss: 6, pp 3327-3334
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TLDR
In this article, the authors present the findings of a choice experiment designed to estimate consumer preferences and willingness-to-pay (WTP) for voluntary participation in green energy electricity programs.
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This article is published in Energy Policy.The article was published on 2007-06-01. It has received 391 citations till now. The article focuses on the topics: Energy source & Willingness to pay.

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Citations
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Journal ArticleDOI

The underestimated potential of solar energy to mitigate climate change

TL;DR: In this paper, the authors argue that underestimating PV potential led to suboptimal integration measures and that specific deployment strategies for emerging economies should be developed, and that PV generation represents a growing share of power generation.
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Willingness-to-pay for renewable energy: Primary and discretionary choice of British households’ for micro-generation technologies

TL;DR: In this article, a choice experiment approach was used to investigate households' WTP for renewable energy technologies in the UK, and the results suggest that whilst renewable energy adoption is significantly valued by households, this value is not sufficiently large, for the vast majority of households, to cover the higher capital costs of micro-generation energy technologies.
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Social acceptance of renewable energy sources: A review of contingent valuation applications

TL;DR: In this paper, the authors present a literature review addressing the public acceptance of renewable energy as a replacement for fossil fuels in electricity production and identify the parameters that influence consumers' energy behavior, together with their interest, or lack thereof, in the environmental impact of using fossil fuels to produce energy and their willingness to reduce it.
Journal ArticleDOI

Adopting sustainable innovation: what makes consumers sign up to green electricity?

TL;DR: In this article, the authors investigated what encourages consumers to adopt a green electricity tariff and found that consumers sympathetic to environmental issues do not necessarily adopt green electricity, due to lack of strong social norms and personal relevance, inconvenience of switching, uncertainty about the quality of green electricity and lack of accurate information.
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Green electricity production with living plants and bacteria in a fuel cell

TL;DR: In this paper, the authors presented the plant microbial fuel cell (plantMFC), a concept that exploits a bioenergy source in situ, where plants and bacteria were present to convert solar energy into green electricity.
References
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Book

Stated Choice Methods: Analysis and Applications

TL;DR: In this article, stated preference models and methods are presented for choosing a residential telecommunications bundle and a choice model for a particular set of products and services, as a way of life for individuals.
Book

Applied Choice Analysis: A Primer

TL;DR: The mixed logit model is introduced, a model for applied choice analysis that combines logit terms and commands with MNL, the workhorse of choice models.
Journal ArticleDOI

US consumers' willingness to pay for green electricity

TL;DR: In this paper, the authors analyze US consumers' demand for environmental attributes of deregulated residential electricity services using results from a survey designed to elicit consumers' willingness to pay for such attributes and using results of a hedonic analysis of actual price premiums charged for green electricity in several deregulated markets.
Journal ArticleDOI

Valuing the attributes of renewable energy investments

TL;DR: In this article, the authors estimate the magnitude of these external costs and benefits for the case of renewable technologies in Scotland, a country which has set particularly ambitious targets for expanding renewable energy.
Journal ArticleDOI

Consumer demand for ‘green power’ and energy efficiency

Jay Zarnikau
- 01 Dec 2003 - 
TL;DR: The authors examined the reported willingness to pay for electric utility investments in renewable energy and energy efficiency resources using the results of Deliberative Polls ® conducted by electric utilities in Texas and found that informed dialogue about energy alternatives will result in broader interest in providing a modest level of support for these resources.
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