Journal ArticleDOI
Drivers to Nurturance: Application and Extension of FWB in India
Sujatha Manohar,Varisha Rehman +1 more
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In this paper, the authors investigate the factors influencing the choice of healthier foods in India through observation of 250 consumers in a feast arranged with most of the millet-buns.Abstract:
The purpose of this paper is to investigate the factors influencing the choice of healthier foods in India through observation of 250 consumers in a feast arranged with most of the millet-b...read more
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Destinations Food Image and Food Neophobia on Behavioral Intentions: Culinary Tourist Behavior in Malaysia
Shiva Hashemi,Husam Jasim Mohammed,Shaian Kiumarsi,Daisy Mui Hung Kee,Behnaz Babaei Anarestani +4 more
TL;DR: The important role of local culinary in the area of tourism has received the attention of scholars in recent decades, in spite of the fact that the influence of the culinary image on traveler's des... as mentioned in this paper.
Journal ArticleDOI
Role of unfamiliarity and information on consumers’ willingness to try new healthy foods
TL;DR: Examination of the role of type of unfamiliarity and information on willingness-to-try unfamiliar healthy native foods in males and females suggests that the information on health benefits or taste expectations does not have a main effect on willingness to try a new healthy native food, in both males and Females.
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Changing Consumer Preferences: Factors Influencing Choice of Fast Food Outlet
TL;DR: In this article, the authors tried to find out whether variety of products, food quality, services speed, price and nutrition has an impact on consumer perception which might positively influences the purchase decision.
References
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Book
Business Research Methods
Alan Bryman,Emma Bell +1 more
TL;DR: In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.
Book
Marketing Research: An Applied Approach
TL;DR: Part 1 Introduction to marketing research in marketing decision making: marketing research role in marketing management the marketing research business the marketingResearch process - concepts and example the decision to undertake research cases.
Book
Focus group methodology : principles and practices
TL;DR: Focus Group Methodology: Introduction and History Focus group methodology: Theories and Ethics Focus group Methodology and Principles Focus Group methodology and Practical Considerations Conducting Focus groups and PractICALities The Use of Focus Group Methodologies in the Health and Social Sciences Focus GroupMethodology and Sensitive Topics and Vulnerable Groups Focus Group methodology in Cross-Cultural Research Virtual Focus Group Managing and Making Sense of Focus group Data as discussed by the authors.
Journal ArticleDOI
Millet Grains: Nutritional Quality, Processing, and Potential Health Benefits
TL;DR: In this article, a review of the recent advances in research carried out to date for purposes of evaluation of nutritional quality and potential health benefits of millet grains is presented, as well as challenges, limitations and future perspectives to promote millet utilization as food for a large and growing population are also discussed.
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