Driving loyalty intentions of mobile games: a motivation theory perspective
TL;DR: Zhang et al. as discussed by the authors examined the antecedents of loyalty and in-game purchase intention through the theoretical lens of the motivation theory and investigated the gender effects in the Chinese mobile game environment.
Abstract: Despite the rapid growth of the mobile game market worldwide, how intrinsic, and extrinsic, motivation factors affect user loyalty and in-game purchase intention across genders remains unknown. To address this research gap, this cross-sectional study examined the antecedents of loyalty and in-game purchase intention through the theoretical lens of the motivation theory and investigated the gender effects in the Chinese mobile game environment. Using a survey method, this study collected data from 605 experienced players of King of Glory in China. In addition, the proposed research model was examined by the partial least squares-structural equation modelling (PLS-SEM). Our findings reveal that perceived playfulness, a competitive price, and virtual rewards, significantly affect user mobile game loyalty and in-game purchase intention. We confirmed the moderating effects of gender on the relationship between motivational factors and mobile game loyalty, offering a better understanding of how males and females vary in the development of mobile game loyalty. Our findings offer valuable insights for mobile game practitioners to develop more effective design and strategies for motivating user loyalty and in-game purchases.
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TL;DR: In this article , the authors focused on the most consumed stationery among the youth in education sector which was printed Notebooks and collected data from 250 respondents in Ernakulam region, Kerala.
Abstract: The Indian Stationery market has been subject to dynamic changes owing to the shift in education,growing urbanization, living standards of the population according to published report. This industry was estimated to have six thousand corers of business pre-covid period. There are multiple brands competing for their share in this sector. The growth is expected to be more in coming years as e-commerce also grows. This research paper focused on the most consumed stationery among the youth in education sector which was printed Notebooks. The data was collected from 250 respondents in Ernakulam region, Kerala. The research was focused on a branded notebook. The research was able to identity three factorsPromotional factors, Brand awareness and Customer factors as the main contributors to purchase influence among the respondents. Easy availability of the product was a key factor for popularity of the brand under study. The research used multivariate technique of exploratory factory analysis using IBM SPSS for analysis. The need the sector to diversify the product variety may be an area the companies need to look into especially for attracting professionals in different sector.
TL;DR: In this article , the authors examined intertemporal choice by conducting two mixed experimental designs on a total of 206 college students to investigate the impact of combining sales volume and limited quantity on online consumption decisions.
Abstract: In the context of online consumption, consumers are often faced with a decision between buying now or later. This study examines intertemporal choice by conducting two mixed experimental designs on a total of 206 college students to investigate the impact of combining sales volume and limited quantity on online consumption decisions. Experiment 1 revealed that under unlimited conditions, the same option with high sales volume was relatively more attractive and participants were more inclined to choose it, leading to a herding effect. However, under limited conditions, there was no scarcity effect. Experiment 2 built upon the findings of Experiment 1 and added dynamic change in sales volume. It was found that even with dynamic changes in sales volume, high sales volumes could still lead to a herding effect. In the case of unlimited conditions, dynamic changes in sales offset the effect of sales volume on intertemporal choice. Sales volume and limited quantity are important factors that influence consumers’ purchasing decisions. Therefore, this study combines sales volume and limited quantity and adds dynamic changes in sales to explore individuals’ intertemporal choices in online consumption situations. The findings of the study have significant implications for both merchants and consumers.
27 Jul 2022
TL;DR: In this paper , the impact of addiction, perceived value (which consist perceived playfulness, perceived flexibility, perceived connectedness, perceived reward, loyalty to mobile Legends, and purchase intention in Mobile Legends), and loyalty to Mobile Legends on purchase intention was analyzed using PLS-SEM with SmartPLS.
Abstract: The games business is quickly expanding both globally and in Indonesia, resulting in significant revenue, with Mobile Legends being one of the most popular. One way for a game to make money is through offering in-app features, which Mobile Legends does as well The goal of this study is to determine the impact of addiction, perceived value (which consist perceived playfulness, perceived flexibility, perceived connectedness, perceived reward, loyalty to Mobile Legends, and purchase intention in Mobile Legends), and loyalty to Mobile Legends on purchase intention. Based on respondent data acquired through questionnaires, this study is analyzed using PLS-SEM with SmartPLS. This was accomplished through purposive sample of Mobile Legends players that actively play the game nearly every day (every day or every two days), have never purchased in-game stuff, and intend to purchase in-game things. Addiction has a big impact on loyalty, but not on purchase intention. Apart from perceived flexibility, almost all criteria in perceived value have a major impact on mobile game loyalty. Only perceived playfulness and loyalty to mobile games have an impact on purchase intention.
16 Nov 2022
TL;DR: In this article , the authors analyzed what motivates Genshin Impact players to make in-game purchases, and how the influence of perceived value makes players loyal to the game.
Abstract: This study analyzes what motivates Genshin Impact players to make in-game purchases and how the influence of perceived value makes Genshin Impact players loyal. This study uses a cross-sectional design and an explanatory, quantitative approach. The sampling technique used in this study will be non-probability sampling. Researchers used SmartPLS software to run the data, and 354 respondents were used for this research. The results show that perceived playfulness and rewards positively affect game loyalty and intent to buy in-game, while a good price affects intent to buy in-game. Game aesthetics also positively influence perceived playfulness and connectedness.
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TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
56,555 citations
Book•
01 Jan 1954TL;DR: Perspectives on Sexuality Sex Research - an Overview Part 1.
Abstract: Perspectives on Sexuality Sex Research - an Overview Part 1. Biological Perspectives: Sexual Anatomy 1. Sexual Physiology 2. Human Reproduction 3. Birth Control 4. Abortion Part 2. Developmental Perspectives: Childhood Sexuality 5. Adolescent Sexuality 6. Adult Sexuality 7. Gender Roles Part 3. Psychological Perspectives: Loving and Being Loved 8. Intimacy and Communication Skills 9. Enhancing your Sexual Relationships 10. Sexual Orientation 11. Sexual Behaviour 12. Sexual Variations 13. Coercive Sex - the Varieties of Sexual Assault Part 4. Sexual Health Perspectives: Sexually Transmitted Diseases and Sexual Infections 14. HIV Infection and AIDS 15. Sexual Dysfunctions and Sex Therapy 16. Sexual Disorders and Sexual Health Part 5 Cultural Perspectives: Sex and the Law 17. Religious and Ethical Perspectives and Sexuality
21,163 citations
Book•
01 Jan 2014
TL;DR: The Second Edition of this practical guide to partial least squares structural equation modeling is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Abstract: With applications using SmartPLS (www.smartpls.com)—the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
13,621 citations
TL;DR: Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. But they also understand that this relation is asymmetric as mentioned in this paper. Although loyal consumers are most...
Abstract: Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...
8,021 citations
TL;DR: In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Abstract: This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences--namely, age, gender, and experience--are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.
6,744 citations