E-commerce: the role of familiarity and trust
Citations
6,853 citations
4,639 citations
Cites background from "E-commerce: the role of familiarity..."
...Consumers tend to assume that a trusted Web retailer will not engage in opportunistic behavior [39]....
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...Gefen showed that trust is instrumental in the acceptance of Internet technologies [39]....
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...Trust can be described as the belief that the other party will behave in a socially responsible manner, and, by so doing, will fulfill the trusting party’s expectations without taking advantage of its vulnerabilities [39, 59]....
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4,526 citations
2,650 citations
Cites background or result from "E-commerce: the role of familiarity..."
...708 [50,61,78,107] Familiarity (FAM) Reflective 4....
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...Some research has reported that familiarity reduces a consumer's perceived risk, interface complexity or uncertainty because it simplifies the relationship with a selling party [61,92,91]....
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...com) would reduce uncertainly and complexity through an understanding of how to search and purchase items through the site and what the transaction procedure involved is based on previous interactions and experiences [61]....
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...Finally, a consumer's familiarity with a selling party through frequent interactions may directly affect the consumer's willingness to purchase [61]....
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...A consumer's disposition to trust is a general inclination to display faith in humanity and to adopt a trusting stance toward others [61]....
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2,044 citations
References
19,920 citations
"E-commerce: the role of familiarity..." refers background or methods in this paper
...Trust encourages long-term orientation [10,12,33], increases the acceptance of interdependence [39,43], and creates commitment [32,33,43]....
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...Trust also reduces perceived risk [10,33], can reduce transaction costs when warranted [10,42], and is to some extent important in almost any contractual agreement because of possible opportunistic behavior of the other party [42]....
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...Finally, items re ̄ecting respondent trust in the vendor, and items re ̄ecting a general disposition to trust were created based on the description of the meaning of these in the literature [31,33]....
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16,767 citations
16,559 citations
16,278 citations
15,795 citations
"E-commerce: the role of familiarity..." refers methods in this paper
...The discriminant and convergent validity of the scales were then examined using the MTMM method, based on [40] and [7]....
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