Eating with our ears: assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiences
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TLDR
A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person's experience of what they think that they are eating.Abstract:
Sound is the forgotten flavour sense. You can tell a lot about the texture of a food—think crispy, crunchy, and crackly—from the mastication sounds heard while biting and chewing. The latest techniques from the field of cognitive neuroscience are revolutionizing our understanding of just how important what we hear is to our experience and enjoyment of food and drink. A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person’s experience of what they think that they are eating.read more
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Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength
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Gastrophysics for pets: Tackling the growing problem of overweight/obese dogs
TL;DR: In this paper , the potential relevance of gastrophysics to helping tackle the growing problem of overweight and obese domestic dogs is reviewed, which involves discussion of both the important similarities and difference in the way in which people and their pets perceive food, and the likely role of various product-extrinsic factors on consumption in the two cases.
Journal ArticleDOI
Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength
TL;DR: In this article, the authors investigated how specific speech sounds contained within a brand name can enhance the carbonation perception of a beverage and found that voiceless (vs. voiced) consonants (and phonemic sounds) are more associated with spikiness and roundedness.
Journal ArticleDOI
Are music listening strategies associated with reduced food consumption following negative mood inductions; a series of three exploratory experimental studies
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TL;DR: This study investigates spatial localization of audio-visual stimuli and finds that for severely blurred visual stimuli, the reverse holds: sound captures vision while for less blurred stimuli, neither sense dominates and perception follows the mean position.
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Robert B. Welch,David H. Warren +1 more