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Eating with our ears: assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiences

Charles Spence
- 03 Mar 2015 - 
- Vol. 4, Iss: 1, pp 3
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TLDR
A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person's experience of what they think that they are eating.
Abstract
Sound is the forgotten flavour sense. You can tell a lot about the texture of a food—think crispy, crunchy, and crackly—from the mastication sounds heard while biting and chewing. The latest techniques from the field of cognitive neuroscience are revolutionizing our understanding of just how important what we hear is to our experience and enjoyment of food and drink. A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person’s experience of what they think that they are eating.

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Citations
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Journal ArticleDOI

Multisensory Flavor Perception

TL;DR: This Perspective explores the contributions of distinct senses to the authors' perception of food and the growing realization that the same rules of multisensory integration that have been thoroughly explored in interactions between audition, vision, and touch may also explain the combination of the (admittedly harder to study) flavor senses.
Journal ArticleDOI

On the psychological impact of food colour

TL;DR: In this article, a large body of laboratory research has demonstrated that changing the hue or intensity/saturation of the colour of food and beverage items can exert a sometimes dramatic impact on the expectations, and hence on the subsequent experiences, of consumers.
Journal ArticleDOI

Digitizing the chemical senses

TL;DR: This review, with the focus squarely on the domain of Human-Computer Interaction (HCI), summarizes the state-of-the-art in the area and suggests that mixed reality solutions are currently the most plausible as far as delivering flavour experiences digitally is concerned.
Journal ArticleDOI

Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review.

TL;DR: The latest evidence concerning the various ways in which what the authors hear can influence what they taste leads to the growing realization that the crossmodal influences of music and noise on food perception and consumer behaviour may have some important if, as yet, unrecognized implications for public health.
Journal ArticleDOI

The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review.

TL;DR: A new framework of multisensory flavour integration is proposed focusing not on the food-intrinsic/extrinsics divide, but rather on whether the sensory information is perceived to originate from within or outside the body.
References
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Journal ArticleDOI

Relationships of Chewing Sounds to'Judgments of Food Crispness

TL;DR: For instance, this paper found that the perceived crispness and loudness of chewing sounds were correlated both when food samples were fractured by single bites and when further broken down by chewing.
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Sensory, Acoustical, and Force-Deformation Measurements of Potato Chip Crispness

TL;DR: In this paper, the auditory and oral crispness of potato chip products was measured using a combination of acoustical and force-deformation measurements, which provided an excellent measure of oral chip crispness.
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Modifying the multisensory perception of a carbonated beverage using auditory cues

TL;DR: In this paper, the role of auditory cues in the perception of carbonation in beverages was investigated and the results revealed that neither perceived carbonation nor the perceived oral irritation were influenced by variations in the level of auditory feedback.
Journal ArticleDOI

Multisensory flavour perception.

TL;DR: To conclude, it is worth noting that, even if one is not interested specifically in flavour perception, one cannot avoid the fact that food is about the most important influence in determining the organization of the brain and the behavior that the brain organization dictates.
Journal ArticleDOI

Auditory contributions to flavour perception and feeding behaviour.

TL;DR: This article reviews the research that has looked at the role of audition in both flavour perception and feeding behaviour in humans and starts by looking at early research that focused on the effect of background noise on the sensory-discriminative aspects of taste/flavour perception and on people's hedonic responses to food and beverage items.
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