Effect of Experiential Value on Consumer-Based Brand Equity: An Interactive Device Perspective
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18 citations
Cites background from "Effect of Experiential Value on Con..."
...For instance, research has found that brand loyalty is a higher order factor attributed to the other three basic brand values (brand awareness, perceived quality and brand image) (e.g. Buil et al., 2013; Mishra, 2014)....
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4 citations
Cites background from "Effect of Experiential Value on Con..."
...…studies have linked experiential marketing and purchase intention (Srivastava, (2008: Srinivasan & Srivastava, 2010: Yang & He 2011) and also experiential marketing with perceived value (Gentile, Spiller, & Noci, 2007 : Yuan & Wu, 2008: Andrews, Drennan, & Russell-Bennett, 2012 : Mishra, 2014) )....
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2 citations
Cites background from "Effect of Experiential Value on Con..."
...A number of studies have linked experiential marketing or its dimensions with purchase intention (Srivastava, 2008: Srinivasan & Srivastava, 2010: Yang & He 2011) and also experiential marketing with perceived value or its dimensions (Gentile et al., 2007 : Yuan & Wu, 2008: Mishra, 2014) )....
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References
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"Effect of Experiential Value on Con..." refers background in this paper
...The famous technology acceptance model (TAM) (Davis, 1989) 1 Indian Institute of Management, Indore, M.P., India....
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...As a measure, intrinsic value entails functional value which rotates around efficiency and effectiveness of using a device and subsumes the perceived ease of use and perceived usefulness, from TAM, as a measure of functional value (Boztepe, 2003; Sheng & Teo, 2012;)....
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40,720 citations
19,920 citations
"Effect of Experiential Value on Con..." refers background in this paper
...Furthermore, based on the commitment–trust theory of relationship marketing (Morgan & Hunt, 1994), brand trust had been recognized as a prominent variable leading to long-term relationships with customers, which is defined by brand loyalty (Chiou & Droge, 2006; Matzler Grabner-Kräuter & Bidmon,…...
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12,021 citations
"Effect of Experiential Value on Con..." refers background in this paper
...From this vantage point, brand trust is related to the ease of use of the product so that the consumer does not feel betrayed and trust can thus be developed by delivering usable product offering at a great functional value (Keller, 1993)....
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