scispace - formally typeset
Search or ask a question
Book ChapterDOI

Effects of Parasocial Experiences on Health Outcomes

22 May 2023-pp 309-334
TL;DR: The authors synthesize research on the influence of parasocial experiences in audience health-related perceptions and behavior, including message saliency and issue involvement, diffusion, modeling, overcoming resistance, social norms, and source credibility.
Abstract: Abstract This chapter synthesizes research on the influence of parasocial experiences in audience health-related perceptions and behavior. Exposure to health messages may be part of routine media use or result from active seeking of health-related information and guidance. Drawing on research in the domains of entertainment–education, media figure health events, and strategic health messaging, this review discusses theoretical mechanisms of parasocial influence on health outcomes, including message salience and issue involvement, diffusion, modeling, overcoming resistance, social norms, and source credibility. After reviewing research on specific health outcomes (including physical disease awareness, prevention, and treatment; mental health/mental illness; everyday health behaviors; social connection and well-being; and public health outcomes), the chapter concludes with recommendations for future research.
References
More filters
Book ChapterDOI
01 Jan 2010
TL;DR: A review of the role of social norms in characterizing, predicting, and ultimately altering health behaviors is reviewed in this paper, with an emphasis on social norms theory, as well as a number of applications of the theory to behavior change are discussed.
Abstract: Despite the long history of research on social norms in psychology, sociology, and other disciplines, social norms remain relatively underutilized as a mechanism for changing health behaviors. However, normative influence is a powerful motivator of behavior that can and should be brought to bear in health promotion research. Accordingly, research that has examined the role of social norms in characterizing, predicting, and ultimately altering health behaviors is reviewed. First, an important distinction between descriptive and injunctive norms is addressed and a brief review of literature that has examined norms as correlates of health behaviors is provided. The remainder of the chapter focuses on applications of normative information to behavior change, with an emphasis on social norms theory. The social psychological phenomena that form the basis of the theory, as well as a number of applications of the theory to behavior change are discussed. Alternative applications of norms to the promotion of health behavior and influences of the media on health are also addressed.

77 citations

Trending Questions (3)
How do parasocial relationships impact the mental well-being of individuals?

Parasocial experiences can influence mental well-being through mechanisms like modeling, social norms, and source credibility, as discussed in the paper.

How does media influence in parasocial?

The paper discusses the influence of parasocial experiences on health outcomes, including message salience, issue involvement, diffusion, modeling, resistance, social norms, and source credibility. It does not specifically mention how media influences parasocial experiences.

What is the negative or positive affect of parasocial?

The paper does not provide a direct answer to the query. The word "affect" is not mentioned in the paper. The paper discusses the influence of parasocial experiences on health outcomes, but does not specifically address whether the affect is negative or positive.