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Journal ArticleDOI

Electronic word-of-mouth in hospitality and tourism management

01 Jun 2008-Tourism Management (Pergamon)-Vol. 29, Iss: 3, pp 458-468
TL;DR: The authors describes online interpersonal influence as a potentially cost-effective means for marketing hospitality and tourism, and discusses some of the nascent technological and ethical issues facing marketers as they seek to harness emerging eWOM technologies.
About: This article is published in Tourism Management.The article was published on 2008-06-01. It has received 2504 citations till now. The article focuses on the topics: Hospitality management studies & Hospitality industry.
Citations
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Journal ArticleDOI
TL;DR: In this paper, the authors investigated the extent to which social media appeared in search engine results in the context of travel-related searches and found that social media constituted a substantial part of the search results, indicating that search engines likely direct travelers to social media sites.

2,531 citations


Cites background from "Electronic word-of-mouth in hospita..."

  • ...Marketing researchers often use the label ‘‘electronic word-ofmouth’’ to describe the impact of such media content (Litvin et al., 2008)....

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Journal ArticleDOI
TL;DR: In this paper, the authors explored the role of four key factors that influence perceptions of trust and consumer choice within a hotel context, and found that consumers tend to rely on easy-to-process information, when evaluating a hotel based upon reviews.

1,250 citations

Journal ArticleDOI
TL;DR: In this paper, the authors apply consideration set theory to model the impact of online hotel reviews on consumer choice, and find that exposure to online reviews enhances hotel consideration in consumers, whereas positive reviews, in addition, improve attitudes toward hotels.

1,163 citations

Proceedings Article
19 Jun 2011
TL;DR: This work develops and compares three approaches to detecting deceptive opinion spam, and develops a classifier that is nearly 90% accurate on the authors' gold-standard opinion spam dataset, and reveals a relationship between deceptive opinions and imaginative writing.
Abstract: Consumers increasingly rate, review and research products online (Jansen, 2010; Litvin et al., 2008). Consequently, websites containing consumer reviews are becoming targets of opinion spam. While recent work has focused primarily on manually identifiable instances of opinion spam, in this work we study deceptive opinion spam---fictitious opinions that have been deliberately written to sound authentic. Integrating work from psychology and computational linguistics, we develop and compare three approaches to detecting deceptive opinion spam, and ultimately develop a classifier that is nearly 90% accurate on our gold-standard opinion spam dataset. Based on feature analysis of our learned models, we additionally make several theoretical contributions, including revealing a relationship between deceptive opinions and imaginative writing.

1,083 citations


Cites background from "Electronic word-of-mouth in hospita..."

  • ...Consumers increasingly rate, review and research products online (Jansen, 2010; Litvin et al., 2008)....

    [...]

  • ...Proceedings of the 49th Annual Meeting of the Association for Computational Linguistics, pages 309–319, Portland, Oregon, June 19-24, 2011. c©2011 Association for Computational Linguistics Consumers increasingly rate, review and research products online (Jansen, 2010; Litvin et al., 2008)....

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Journal ArticleDOI
TL;DR: In this article, the role and use of social media in travelers' decision-making and in tourism operations and management have been widely discussed in tourism and hospitality research, and the authors reviewed and analyzed all extant social media-related research articles published in academic journals during 2007 to 2011.
Abstract: Being one of the “mega trends” that has significantly impacted the tourism system, the role and use of social media in travelers' decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. This study reviews and analyzes all extant social media-related research articles published in academic journals during 2007 to 2011, mainly in tourism and hospitality fields. Based on a content analysis on the analyzed articles from both the consumers' and the suppliers' perspectives, this article found that consumer-centric studies generally focused on the use and impact of social media in the research phase of the travelers' travel planning process. Supplier-related studies have concentrated closely on promotion, management, and research functions, but few discussed product distribution. Research findings thoroughly demonstrate the strategic importance of social media for tourism competitiveness. This study also contributes to the academia and ind...

1,060 citations


Cites background from "Electronic word-of-mouth in hospita..."

  • ...Litvin et al. (2008) looked at UGC on social media as a substantial source of strategic information which can be used for the development of a number of business strategies—including enhancing visitor satisfaction through product improvement, solving visitor problems, discovering visitors’…...

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  • ...Due to the lack of commercial selfinterest in WOM recommendations, travelers consider WOM trustworthy and tend to be more influenced by this type of information than by commercial sources (Casaló, Flavián, & Guinalíu, 2011; Litvin et al., 2008)....

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  • ...Litvin, Goldsmith, and Pan (2008) noted that the travelers’ travel planning process would be increasingly influenced by electronic word-ofmouth from social media....

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  • ...UGC, or so called electronic word-of-mouth (eWOM), is a new form of WOM that serves similar informational needs by offering non-commercial, detailed, and experiential information (Litvin et al., 2008)....

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References
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Journal ArticleDOI
01 Apr 1998
TL;DR: This paper provides an in-depth description of Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext and looks at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.
Abstract: In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages is available at http://google.stanford.edu/. To engineer a search engine is a challenging task. Search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. They answer tens of millions of queries every day. Despite the importance of large-scale search engines on the web, very little academic research has been done on them. Furthermore, due to rapid advance in technology and web proliferation, creating a web search engine today is very different from three years ago. This paper provides an in-depth description of our large-scale web search engine -- the first such detailed public description we know of to date. Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results. This paper addresses this question of how to build a practical large-scale system which can exploit the additional information present in hypertext. Also we look at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.

14,696 citations


"Electronic word-of-mouth in hospita..." refers methods in this paper

  • ...For example, the dominant online search engine Google uses the PageRank algorithm that utilizes the link structure of the web space and the content of web pages to rank the most authoritative and relevant web pages (Brin and Page 1998)....

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Journal Article
TL;DR: Google as discussed by the authors is a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext and is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems.

13,327 citations

Journal ArticleDOI
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.

4,881 citations

Journal ArticleDOI
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...
Abstract: The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...

4,695 citations

Book ChapterDOI
TL;DR: In this article, a growth model for the timing of initial purchase of new products is proposed, and a behavioral rationale for the model is offered in terms of innovative and imitative behavior.
Abstract: A growth model for the timing of initial purchase of new products. The basic assumption of the model is that the timing of a consumer’s initial purchase is related to the number of previous buyers. A behavioral rationale for the model is offered in terms of innovative and imitative behavior. The model yields good predictions of the sales peak and the timing of the peak when applied to historical data. A long-range forecast is developed for the sales of color television sets.

4,408 citations