Electronic word-of-mouth in hospitality and tourism management
Citations
2,531 citations
Cites background from "Electronic word-of-mouth in hospita..."
...Marketing researchers often use the label ‘‘electronic word-ofmouth’’ to describe the impact of such media content (Litvin et al., 2008)....
[...]
1,250 citations
1,163 citations
1,083 citations
Cites background from "Electronic word-of-mouth in hospita..."
...Consumers increasingly rate, review and research products online (Jansen, 2010; Litvin et al., 2008)....
[...]
...Proceedings of the 49th Annual Meeting of the Association for Computational Linguistics, pages 309–319, Portland, Oregon, June 19-24, 2011. c©2011 Association for Computational Linguistics Consumers increasingly rate, review and research products online (Jansen, 2010; Litvin et al., 2008)....
[...]
1,060 citations
Cites background from "Electronic word-of-mouth in hospita..."
...Litvin et al. (2008) looked at UGC on social media as a substantial source of strategic information which can be used for the development of a number of business strategies—including enhancing visitor satisfaction through product improvement, solving visitor problems, discovering visitors’…...
[...]
...Due to the lack of commercial selfinterest in WOM recommendations, travelers consider WOM trustworthy and tend to be more influenced by this type of information than by commercial sources (Casaló, Flavián, & Guinalíu, 2011; Litvin et al., 2008)....
[...]
...Litvin, Goldsmith, and Pan (2008) noted that the travelers’ travel planning process would be increasingly influenced by electronic word-ofmouth from social media....
[...]
...UGC, or so called electronic word-of-mouth (eWOM), is a new form of WOM that serves similar informational needs by offering non-commercial, detailed, and experiential information (Litvin et al., 2008)....
[...]
References
14,696 citations
"Electronic word-of-mouth in hospita..." refers methods in this paper
...For example, the dominant online search engine Google uses the PageRank algorithm that utilizes the link structure of the web space and the content of web pages to rank the most authoritative and relevant web pages (Brin and Page 1998)....
[...]
13,327 citations
4,881 citations
4,695 citations
4,408 citations