Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet
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Cites background from "Electronic Word-of-Mouth: Motives f..."
...As an independent product-information resource, on-line reviews are increasing in popularity and importance [12, 22]....
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Cites background from "Electronic Word-of-Mouth: Motives f..."
...For instance, Hennig-Thurau and Walsh examined eWOM readers’ motives and the corresponding impact on consumer buying and communication behavior [32]....
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...Researchers often refer to this on-line consumer sharing activity as electronic WOM (eWOM) [32, 33]....
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...As more people utilize product information from the eWOM network to make purchase decisions, the process by which they evaluate the credibility of online consumer recommendations becomes particularly interesting [32]....
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References
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"Electronic Word-of-Mouth: Motives f..." refers background or methods in this paper
...Drawing on the restrictive criterion suggested by Fornell and Larcker [13], which postulates discriminant validity for a pair of factors if the variance of each factor explained by its measurement items is higher for both factors than the shared variance of the two factors (i.e., the squared inter-factor correlation), discriminant validity was established for each pair of factors (see Appendix 3)....
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...Drawing on the restrictive criterion suggested by Fornell and Larcker [13], which postulates discriminant validity for a pair of factors if the variance of each factor explained by its measurement items is higher for both factors than the shared variance of the two factors (i....
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...Using the widely respected measures suggested by Fornell and Larcker [13], each scale’s convergent validity was tested by confirmatory factor analysis....
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19,160 citations
"Electronic Word-of-Mouth: Motives f..." refers background in this paper
...50 suggested by Bagozzi and Yi for all elements of the model [2]....
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"Electronic Word-of-Mouth: Motives f..." refers background in this paper
...5 The motivational character of monetary incentives has been demonstrated in numerous psychological studies (especially in organizational psychology [7]), and therefore one may expect that remuneration represents an independent motive for reading other consumers’ on-line articulations....
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