Enterprises' strategies transformation in the real sector of the economy in the context of the COVID-19 pandemic
01 Mar 2021-Vol. 27, Iss: 1, pp 8-15
TL;DR: Baryshnikova et al. as discussed by the authors examined the impact of the COVID-19 pandemic on the content of key functional strategies of companies in the real sector of the economy.
Abstract: The article examines the impact of the COVID-19 pandemic on the content of key functional strategies of companies in the real sector of the economy The purpose of the article is to assess the changes in the economic behaviour of companies in the context of the COVID-19 pandemic, to analyse business practices in adapting functional strategies to new risks, and to determine the directions for transforming functional strategies An analysis of companies' business practices showed that the pandemic had a significant impact on the economic behaviour of companies, transforming not only their tactics, but also their strategy The functional strategies of the companies have undergone significant changes - marketing, production, personnel management strategies The transformation of the marketing sphere is due to new trends in the sphere of consumption that have arisen as a result of the introduction of restrictive measures by states The changed conditions of production activities necessitated accelerated digitalization and robotization of production, restructuring of supply chains and determined the need for the formation of innovative production strategies that meet the conditions of the Industry 4 0 era The strategy and tactics of personnel management of companies are adapting to the conditions of the epidemic using a remote work format, digitalization of processes and tasks, and the use of new approaches in management Based on the results of the study, the authors concluded that the pandemic has highlighted problems in the ability of companies to learn quickly in a rapidly changing environment Today, the surviving companies are those that have been able to best adapt to unforeseen threats For them, the coronavirus pandemic is not the cause of the crisis, but a turning point and a unique opportunity to develop in a highly competitive environment © 2021 Natalia Baryshnikova et al , published by Sciendo 2021
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TL;DR: In this article , the authors conducted and analyzed a theoretical review of the concept of the circular economy and its impact on business and resource conservation and environmental protection, and the conditions for the transition to a circular economy at the macro level are formed.
Abstract: In the framework of this study, significant features of the formation of the strategic potential of the enterprise in a circular economy are identified. The characteristics and elements of the strategic potential of the enterprise, which can ensure its integrity and continuity of operations, are highlighted. The authors conducted and analyzed a theoretical review of the concept of the “circular economy” and its impact on business and resource conservation and environmental protection. The conditions for the transition to a circular economy at the macro level are formed. The key stages of ensuring the strategic potential of the enterprise, taking into account the internal and external environmental factors, are highlighted. The authors forecast the volume and dynamics of waste until 2027 using the Cobb–Douglas function. The mechanism of the formation of the strategic potential of the enterprise in the conditions of a circular economy is offered. This mechanism provides for the potential compliance with the strategic goals of the enterprise, as well as the rationality and balance of structural elements. Assessing the compliance of strategic potential with the developed strategy allows decisions to be made on the implementation of measures to meet the objectives of the enterprise, or to search for opportunities and reserves to improve its level. A set of measures aimed at the effective implementation of the proposed mechanism and the results of resource-efficient production is developed.
10 citations
TL;DR: In this paper , a systematic bibliometric literature review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world.
Abstract: Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles.
9 citations
TL;DR: The most commonly used Lean instruments in the ceramics industry were defined and the dependence of the use of Lean instruments on the size of the enterprise was also determined in this article.
Abstract: Abstract The article presents the results of the research on the level of implementation of Lean instruments in the ceramics industry. The research was carried out in ceramic factories in Poland and Germany. Based on the results obtained, the most commonly used Lean instruments in the ceramics industry were defined. The dependence of the use of Lean instruments on the size of the enterprise was also determined. It was established that the Lean activities undertaken in the ceramics industry are focused solely on the implementation of individual methods and tools, without a pre-defined goal. This approach in the ceramics industry is ineffective, but unfortunately it is most often used in the implementation of the Lean philosophy, especially in small ceramics enterprises.
8 citations
TL;DR: In this paper , the authors used the Chi-square test of independence to find patterns in e-learning practices and found that the digitalization of education is no longer a future trend, but today's trend or even a university standard in the education improvement direction.
Abstract: E-learning is an evolutionary concept, not a revolutionary concept since it has been introduced and practiced in previous decades as well. The current research paper contributes to educational research based on the investigation of holistic perspectives of the ongoing online teaching activities during the lockdown period. The article is built on a literature review. The methodologies are described and the results are presented. There have been research on distant learning and digitalization, but mostly in terms of potential, obstacles, and student assessments, as well as their influence on education. There are no empirical research on the worldwide trend of how employees utilize e-learning resources to determine instructors’ interest in and attitudes about using them. This chasm is also regarded a new angle of empirical research that uses the Chi-square test of independence to find patterns. The present research aims to build a realistic instrument that can assess instructors’ attitudes about e-learning during COVID-19 with this purpose in mind.The paper consists of two parts: a literature review and statistical analysis. The research was conducted by means of a diagnostic opinion CAWI (Computer Assisted Web Interview) questionnaire and statistical analysis. This study was conducted among 342 teachers working in various universities located in the following countries: Poland, Pakistan, Iraq, USA, UK, Germany, and Austria. The questionnaire consisted of 20 questions. The researchers provided a detailed overview of e-learning practices during the pandemic and its future prospects from the teacher’s point of view. The goals of this article and the research problems are to learn about the worldwide trend of how employees utilize e-learning resources, to identify teachers’ interests in and attitudes towards using e-learning resources throughout the globe, and to recommend opportunities for workers to use e-learning resources around the world, which is a very important issue, especially in the era of globalization, society 5.0, and industry 4.0. The authors also proposed a Chi-square statistical analysis to check whether there exists a relationship between two variables based on which the hypotheses were formulated. The results of the study clearly show that the respondents approach to e-learning was very responsible because they realized that it was up to them to properly convey knowledge. The results of empirical research show that the digitalization of education is no longer a future trend, but today’s trend or even a university standard in the education improvement direction.
4 citations
References
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TL;DR: In this paper, the authors argue that the competitive advantage of firms stems from dynamic capabilities rooted in high performance routines operating inside the firm, embedded in the firm's processes, and conditioned by its •*> history.
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TL;DR: The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
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TL;DR: In this paper, the authors argue that the competitive advantage of firms stems from dynamic capabilities rooted in high performance routines operating inside the frm, embedded in the firm's processes, and conditioned by its history.
Abstract: An expanded paradigm is needed to explain how competitive advantage is gained and held. Firms resorting to ‘resource-based strategy’ attempt to accumulate valuable technology assets and employ an aggressive intellectual property stance. However, winners in the global marketplace have been frms demonstrating timely responsiveness and rapid and flexible product innovation, along with the management capability to effectively coordinate and redeploy internal and external competences. This source of competitive advantage, ‘dynamic capabilities’, emphasizes two aspects. First, it refers to the shifting character of the environment; second, it emphasizes the key role of strategic management in appropriately adapting, integrating, and re-configuring internal and external organizational skills, resources, and functional competences toward a changing environment. Only recently have researchers begun to focus on the specifics of developing firm-specific capabilities and the manner in which competences are renewed to respond to shifts in the business environment. The dynamic capabilities approach provides a coherent framework to integrate existing conceptual and empirical knowledge, and facilitate prescription. This chapter argues that the competitive advantage of firms stems from dynamic capabilities rooted in high performance routines operating inside the frm, embedded in the firm’s processes, and conditioned by its history. It offers dynamic capabilities as an emerging paradigm of the modern business firm that draws on multiple disciplines and advances, with the help of industry studies in the USA and elsewhere.
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TL;DR: This literature review aims at assembling all current knowledge about COVID-19 and its impact on the food industry by collecting from 11 governmental and 10 non-governmental sources as well as 25 peer-reviewed articles published in scientific journals since the beginning of the crisis till June 5th, 2020.
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