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DOI

Etkileşim Düzlemi ve Tüketim Mekânı Olarak Postmodern Müzeler İstanbul’daki Özel Müzeler Üzerine Bir İnceleme

01 Jan 2012-pp 105-132

AbstractGunumuzde islevi bazi insanlarda aidiyet duygusunu, bazi insanlarda ise dislanma duygusunu pekistirmek olan muzeye yonelik eski sosyolojik elestiri gecerliligini yitirmis gorunuyor; zira yeni muze anlayisi, muzeyi artik esin perilerine ait bir mâbet yeri olmaktan cikarmis, onu halk panayiri ile alisveris merkezi arasi melez bir mekân olarak yeniden diriltmis bulunmaktadir. Bu calisma ekonomik sermaye ve kulturel sermaye arasindaki (artik bir endustri gorunumu alan) iliskiden yola cikarak, ozel muzelerin Turkiye’ye yeni muzecilik anlayisiyla getirdigi postmodern muze kavramini tartismaktadir; postmodern muzelerin muze ve toplum arasinda kurduklari etkilesime dayali iliskiyi gundelik hayat, bos zaman ve turizm kavramlari etrafinda ele almaktadir. Kavramlar uzerine edinilen teorik bilgi, Pera Muzesi ve Sabanci Muzesi ziyaretcileriyle gerceklestirilen saha calismalariyla desteklenmektedir. anahtar kelimeler: muzecilik, postmodernizm, kuresellesme, tuketim kulturu

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Book ChapterDOI
01 Jan 2021
Abstract: Today, experiences that emphasise many known areas suggest that consumers do not only buy products or services, but they also buy a holistic experience that includes purchasing processes. In this context, the contemporary museum understanding implies that experiences are more important and gives its visitors the message that “I understand what you are looking for and design it for you” is becoming widespread. This study aims to explain museum experiences by making use of consumer experience scales in today's conditions when the contemporary understanding of museums is becoming popular. It was observed that the Hatay Archaeological Museum, in Turkey, undertook the mission of creating value for its visitors with experiential marketing techniques, the works in the museum were arranged and exhibited in a way that allows guests and customers to have social, purposeful, cognitive, and introspection experiences. The study revealed museum visitors' experiences and emotions and the sensory stimulants by which they are impressed.