Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival:

doi:10.1177/2278533721989521

Home
/
Papers
/
Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival:

Journal Article•DOI•

Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival:

Sajal Kabiraj¹, Amitabh Upadhya², Anu Vij•Institutions (2)

Dongbei University of Finance and Economics¹, The American College of Financial Services²

10 Mar 2021-Vol. 9, Iss: 3, pp 352-369

TL;DR: Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination as mentioned in this paper, with China being the third largest wine-c...

read less

Abstract: Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination. China being the third largest wine-c...

...read moreread less

Citations

PDF

Open Access

More filters

Journal Article•DOI•

From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival

[...]

Fangfang Shi, Shaojun Ji, David Weaver, Ming-Feng Huang

02 Dec 2021-International Journal of Contemporary Hospitality Management

2 citations

Journal Article•DOI•

Event Revisit Intention in The Context of COVID-19 Risks

[...]

Soyoung Bo, Tony J. Kim

19 Sep 2022-Event Management

TL;DR: In this paper , the authors examined the likelihood of return for customers who have prior event (state fair) experience and found that trust in events is a strong predictor of event revisit intention, while perceived risk mediates the relationship between trust and revisit intention.

...read moreread less

Abstract: With the adverse effects of the COVID-19 pandemic widely visible in the event industry, event organizers face challenges regarding customer retention in the form of return visits. Because event revisit intention is crucial to predicting event attendees’ behavior, this study attempts to examine the likelihood of return for customers who have prior event (state fair) experience. Drawing from previous studies on event-related hazards and safety risks, our proposed framework suggests that a certain type of trust (i.e., social trust and confidence) reduces perceived risk, leading to increased event revisit intention in a time of pandemic. To test hypothesized relationships among trust, perceived risk, and event revisit intention, consumer information was gathered through Amazon’s Mechanical Turk crowdsourcing platform. Key findings that emerge include the fact that trust in events is a strong predictor of event revisit intention, while perceived risk mediates the relationship between trust and revisit intention, albeit weakly. These results offer event organizers insights into how to enhance revisit intention in the face of health risks and ongoing uncertainty.

...read moreread less

2 citations

Journal Article•DOI•

Demand segmentation and sociodemographic aspects of food festivals: A study in Bahrain

[...]

Mauricio Carvache-Franco, Tahani Ali Hassan, Orly Carvache-Franco, Wilmer Carvache-Franco, Olga Cristina Santos Martín-Moreno - Show less +1 more

14 Jun 2023-PLOS ONE

TL;DR: In this paper , the authors analyzed the demand for the Bahrain Food Festival and found five motivational dimensions: local food, art, entertainment, socialization, and escape and novelty, and two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants.

...read moreread less

Abstract: Food festivals have been a growing tourism sector in recent years due to their contributions to a region’s economic, marketing, brand, and social growth. This study analyses the demand for the Bahrain food festival. The stated objectives were: i) To identify the motivational dimensions of the demand for the food festival, (ii) To determine the segments of the demand for the food festival, and (iii) To establish the relationship between the demand segments and socio-demographic aspects. The food festival investigated was the Bahrain Food Festival held in Bahrain, located on the east coast of the Persian Gulf. The sample consisted of 380 valid questionnaires and was taken using social networks from those attending the event. The statistical techniques used were factorial analysis and the K-means grouping method. The results show five motivational dimensions: Local food, Art, Entertainment, Socialization, and Escape and novelty. In addition, two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants. The second is Multiple motives, formed by attendees with several motivations simultaneously. This segment has the highest income and expenses, making it the most important group for developing plans and strategies. The results will contribute to the academic literature and the organizers of food festivals.

...read moreread less

References

PDF

Open Access

More filters

Book•

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

[...]

Martin Fishbein, Icek Ajzen

01 Jun 1975

36,032 citations

"Exploring the Factors Affecting the..." refers background in this paper

...Behavioral Intention Behavioral intention has been defined as the customers’ subjective probability of performing a specified behavioral act (Fishbein & Ajzen, 1975)....
[...]

Journal Article•DOI•

Servicescapes: The Impact of Physical Surroundings on Customers and Employees:

[...]

Mary Jo Bitner¹•Institutions (1)

Arizona State University¹

01 Apr 1992-Journal of Marketing

TL;DR: A typology of service organizations is presented and a conceptual framework is advanced for exploring the impact of physical surroundings on the behaviors of both customers and employees as mentioned in this paper, where the authors propose a typology for service organizations.

...read moreread less

Abstract: A typology of service organizations is presented and a conceptual framework is advanced for exploring the impact of physical surroundings on the behaviors of both customers and employees. The abili...

...read moreread less

5,831 citations

"Exploring the Factors Affecting the..." refers background in this paper

...The study becomes unique as it adds dimensions of “festivalscape” as an antecedent variable to examine the relationship with visitors’ satisfaction, and behavioral intention (Bitner, 1992)....
[...]
...According to a list of reviewed literature (Anil, 2012; Lee et al., 2008; Mason & Paggiaro, 2012; Yang et al., 2011), the concept of “festivalscape” derives from Bitner (1992)....
[...]

Journal Article•DOI•

Motivations for pleasure vacation

[...]

John L. Crompton¹•Institutions (1)

Texas A&M University¹

01 Oct 1979-Annals of Tourism Research

TL;DR: Crompton et al. as discussed by the authors identified nine socio-psychological motives of pleasure vacationers, namely escape from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement of kinship relationships, and facilitation of social interaction.

...read moreread less

2,996 citations

Journal Article•DOI•

Quality, satisfaction and behavioral intentions

[...]

Dwayne A. Baker¹, John L. Crompton²•Institutions (2)

Arizona State University¹, Texas A&M University²

01 Jul 2000-Annals of Tourism Research

TL;DR: In this paper, a structural equations model was used to investigate the effect of perceived performance quality on behavioral intentions and satisfaction, and the results indicated that the perceptions measure of quality fitted the hypothesized model better than data derived from the subjective disconfirmation measure.

...read moreread less

2,419 citations

"Exploring the Factors Affecting the..." refers background or result in this paper

...Baker and Crompton (2000) developed four dimensions to assess the festival quality: generic feature, specific entertainment, information sources, and comfort amenities, and confirmed the perception of festival quality has a positive effect on the satisfaction of festival....
[...]
...The findings were partially consistent with the content of other research fields (Baker & Crompton, 2000; Lee et al., 2008; Wong et al., 2015)....
[...]
...In festival impact studies, the performance-only measurement is the most reliable and valid measure of festival satisfaction (Baker & Crompton, 2000), which refers to visitors’ or customers’ perception of the performance of a festival....
[...]

Journal Article•DOI•

Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors

[...]

Michael K. Brady¹, J. Joseph Cronin²•Institutions (2)

Boston College¹, Florida State University²

01 Feb 2001-Journal of Service Research

TL;DR: In this article, the authors investigated the effect of being customer oriented on service performance perceptions and outcome behaviors, focusing on identifying the influence that being perceived as customer oriented can have on performance perception and behavior.

...read moreread less

Abstract: This study investigates the effect of being customer oriented on service performance perceptions and outcome behaviors. Specifically, the focus is on identifying the influence that being perceived ...

...read moreread less

672 citations

"Exploring the Factors Affecting the..." refers background in this paper

...…can be explored by three dimensions: ambient conditions (temperature, air quality, noise, music, odors, and such), space and facilities (layout, equipment, furnishing, and such), and signs, symbols, and artefacts (signage and such) (Brady & Cronin, 2001; Hightower et al., 2002; Lin, 2004)....
[...]