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Exploring the Robin Hood Effect: Moral Profiteering Motives for Purchasing Counterfeit Products
TL;DR: In this paper, the impact of price differentials on counterfeit purchases varies according to the perceived corporate citizenship image (PCC) of the original brand and the extent of the price differential does not affect consumers' purchase intentions toward the counterfeit.
Abstract: Counterfeiting is one of the most serious problems facing luxury fashion brands. This study demonstrates that the impact of price differentials on counterfeit purchases varies according to the perceived corporate citizenship image (PCC) of the original brand. When consumers perceive the legitimate brand to be high in corporate citizenship (high PCC), the extent of the price differential does not affect consumers' purchase intentions toward the counterfeit. However, when the legitimate brand has a negative image (low PCC), higher price differentials trigger significantly greater intentions to purchase the counterfeit product. This moral profiteering effect indicates that consumers are more likely to purchase counterfeits when they have both economic and moral justifications for their unethical actions. Marketing efforts directed toward improving the PCC might reduce the purchase of counterfeit goods.
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TL;DR: Vogel as mentioned in this paper argues that there is no business case that can be generalized to all firms per se, but there is a political case for broadening what we mean by that much-used term.
Abstract: The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. By David Vogel. Washington, DC: The Brookings Institute, 2005. 222p. $28.95.Is there a “market for virtue”? If so, what can it do, and what can it not do to improve our world? In his incisive new book, David Vogel takes aim at these questions and the now-fashionable claim that there is a business case for corporate social responsibility (CSR). He concludes that there is no business case that can be generalized to all firms per se, but there is a political case for broadening what we mean by that much-used term.
696 citations
TL;DR: The article as discussed by the authors summarizes each of the fifteen articles included in this special issue on fashion marketing of luxury brands and provides a rationale for the inclusion of each article, grouped by topic, even though many of the articles include information relevant to at least one other topic.
119 citations
TL;DR: In this article, the authors identify the psychological and emotional insights that both drive and result from the consumption of higher involvement counterfeit goods and uncover the coping strategies related to unethical counterfeit consumption.
117 citations
Cites background from "Exploring the Robin Hood Effect: Mo..."
...…& Moutinho, 2009), product utility (Poddar, Foreman, Banerjee, & Ellen, 2012; Tang et al., 2014), product conspicuousness (Bian et al., 2015), brand personality (Bian & Moutinho, 2009), perceived company citizenship (Poddar et al., 2012), and social influence (Phau & Teah, 2009; Tang et al., 2014)....
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TL;DR: In this paper, the authors explored how the attachment of a consumer with a luxury brand can affect her/his decision to buy counterfeits, and how this relates to her public self-consciousness.
103 citations
TL;DR: In this article, the authors make a brief manifesto about a new interdisciplinary research field named Computational Socioeconomics, followed by detailed introduction about data resources, computational tools, data-driven methods, theoretical models and novel applications at multiple resolutions, including the quantification of global economic inequality and complexity, the map of regional industrial structure and urban perception, the estimation of individual socioeconomic status and demographic, and the real-time monitoring of emergent events.
Abstract: Uncovering the structure of socioeconomic systems and timely estimation of socioeconomic status are significant for economic development. The understanding of socioeconomic processes provides foundations to quantify global economic development, to map regional industrial structure, and to infer individual socioeconomic status. In this review, we will make a brief manifesto about a new interdisciplinary research field named Computational Socioeconomics, followed by detailed introduction about data resources, computational tools, data-driven methods, theoretical models and novel applications at multiple resolutions, including the quantification of global economic inequality and complexity, the map of regional industrial structure and urban perception, the estimation of individual socioeconomic status and demographic, and the real-time monitoring of emergent events. This review, together with pioneering works we have highlighted, will draw increasing interdisciplinary attentions and induce a methodological shift in future socioeconomic studies.
100 citations
Cites background from "Exploring the Robin Hood Effect: Mo..."
...Their work illustrates an excellent implementation of crowdsourcing the ‘‘Robin Hood effect’’ [454], a process through which capital is redistributed to reduce inequality....
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TL;DR: In customer or labor markets, it is acceptable for a firm to raise prices (or cut wages) when profits are threatened, and to maintain prices when costs diminish as mentioned in this paper, and several market anomalies are explained by assuming that these standards of fairness influence the behavior of firms.
Abstract: Community standards of fairness for the setting of prices and wages were elicited by telephone surveys. In customer or labor markets it isacceptable for a firm to raise prices (or cut wages) when profits arethreatened, and to maintain prices when costs diminish. It is unfair toexploit shifts in demand by raising prices or cutting wages. Several market anomalies are explained by assuming that these standards of fairness influence the behavior of firms. Copyright 1986 by American Economic Association.
3,006 citations
TL;DR: The authors compared the predictive validity of single-item and multiple-item measures of attitude toward the ad (AAd) and attitude towards the brand (ABrand), which are two of the most widely measured constructs in marketing.
Abstract: This study compares the predictive validity of single-item and multiple-item measures of attitude toward the ad (AAd) and attitude toward the brand (ABrand), which are two of the most widely measured constructs in marketing. The authors assess the ability of AAd to predict ABrand in copy tests of four print advertisements for diverse new products. There is no difference in the predictive validity of the multiple-item and single-item measures. The authors conclude that for the many constructs in marketing that consist of a concrete singular object and a concrete attribute, such as AAd or ABrand, single-item measures should be used.
2,218 citations
TL;DR: Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for the development of scales to measure marketing constructs.
2,204 citations
01 Jan 2007
1,884 citations
TL;DR: This article integrated previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers' evaluations of product quality, and proposed a meta-analysis to evaluate the influence.
Abstract: The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers’ evaluations of product quality. The meta-analysis sugge...
1,597 citations
"Exploring the Robin Hood Effect: Mo..." refers background in this paper
...Price remains one of the most important indicators in the market of a product‟s value (Lichtenstein, Ridgway and Netemeyer, 1993; Rao and Monroe, 1989), and consumers attracted to the lower price of a counterfeit enjoy knowing that others believe they possess highquality goods....
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