Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C/P2P Car-Sharing Economy

doi:10.2139/SSRN.2707857

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Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C/P2P Car-Sharing Economy

Journal Article•DOI•

Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C/P2P Car-Sharing Economy

Sunme Lee¹, Yooncheong Cho¹•Institutions (1)

KDI School of Public Policy and Management¹

01 Dec 2015-Social Science Research Network-

TL;DR: In this article, the effect of perceived utilities on attitude differ for existing and potential users, and also for cases of B2C and P2P car-sharing, and the findings of this study have provided managerial, theoretical, and policy implications.

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Abstract: The sharing economy, facilitated by technology and social media, has grown rapidly across the world. The sharing economy is still in a fledgling phase, so relatively little research has been carried out on it. By classifying the existing and potential users, the purpose of the study is to investigate effects of perceptions on utilities, attitude, satisfaction, loyalty, and intention to use for both cases of B2C and P2P car-sharing. Study 1 examines the effects of the level of utility related to the levels of satisfaction and loyalty to existing users and intentions to use and expected satisfaction to potential users of B2C car-sharing, while Study 2 investigates the effects of their intention and levels of expected satisfaction to potential users of P2P car-sharing. This study collected the data via online and offline survey and applied statistical analyses including factor analysis, regression analysis, and ANOVA. The results revealed that the effect of perceived utilities on attitude differ for existing and potential users, and also for cases of B2C and P2P car-sharing. The findings of this study have provided managerial, theoretical, and policy implications.

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Citations

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Open Access

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The Third Wave

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Marina Schmid

01 Jan 2016

TL;DR: The the third wave is universally compatible with any devices to read and is available in the digital library an online access to it is set as public so you can get it instantly.

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Abstract: Thank you for downloading the third wave. Maybe you have knowledge that, people have search hundreds times for their chosen readings like this the third wave, but end up in harmful downloads. Rather than enjoying a good book with a cup of tea in the afternoon, instead they cope with some malicious bugs inside their laptop. the third wave is available in our digital library an online access to it is set as public so you can get it instantly. Our book servers spans in multiple locations, allowing you to get the most less latency time to download any of our books like this one. Merely said, the the third wave is universally compatible with any devices to read.

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866 citations

Journal Article•DOI•

The Consequences of Participating in the Sharing Economy: A Transparency-Based Sharing Framework:

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Nils C. Köbis¹, Ivan Soraperra¹, Shaul Shalvi¹•Institutions (1)

University of Amsterdam¹

01 Jan 2021-Journal of Management

TL;DR: The sharing economy is estimated to add hundreds of billions of dollars to the global economy and is rapidly growing as discussed by the authors, however, trust-based commercial sharing, the participation in for-profit peer-to-peer (P2P) sharing, is still relatively new.

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44 citations

Cites background from "Exploring Utility, Attitude, Intent..."

...Positive experiences and a confirmation of trust also improve people’s attitudes toward the platform itself (Mittendorf, 2018; C. Wang & Jeong, 2018; but see also S. Lee & Cho, 2015) and reduce switching intentions (Liang, Choi, & Joppe, 2018)....
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Proceedings Article•

Digital Access, Political Networks and the Diffusion of Democracy.

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Lauren Rhue¹, Arun Sundararajan²•Institutions (2)

University of Maryland, College Park¹, New York University²

01 Jan 2012

TL;DR: While digital access has grown substantially across the globe, it appears that this growth has accompanied a steady decline in some measures of global democracy.

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Abstract: We examine the effects of digital access on the prevalence of democracy and its diffusion via trade, geographical and migration networks across 189 countries between 2000 and 2010. We find that different digital technologies may have varying impacts on freedom while affecting its diffusion via different political networks, and that related changes in civil liberties can be affected by both media freedom and internal political institutions. Our analysis suggests three key mechanisms linking information technology with democratic change and highlights the importance of a country's “susceptibility” to political influence that is triggered by greater digitally induced visibility.

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31 citations

Proceedings Article•DOI•

Fostering Consumers’ Attitude and Satisfaction Towards Voice Assistants: An Empirical Validation

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01 Jul 2022

TL;DR: In this article , the authors examined the attitude and inclination of customers towards voice assistants and found that convenience value and emotional value emerged as strongest predictors of customer attitude followed by device quality and epistemic value.

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Abstract: This all-inclusive comprehensive research paper talks about the attitude and inclination of customers towards ‘voice assistants’ which has been a sensation in the information technology, automated response and robotics in past one decade. The paper critically examines and discusses about the aspects such as theory of consumption values (TCV); history, current market and penetration of voice assistants in India. Data was gathered by North Indian respondents using voice assistants. The sample comprised of 332 respondents and data was analyzed using Structural Equation Modelling (SEM). The results confirmed the significant positive impact of all the values in building positive attitude. Convenience value and emotional value emerged as strongest predictors of customer attitude followed by device quality and epistemic value. Moving ahead attitude also had strong impact on customer satisfaction. Using TCV theoretical framework, this research is an initial end-eavor to analyze the enablers of voice assistants which will not only help in their adoption but also provide deep insights to the developers also.

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Proceedings Article•DOI•

Fostering Consumers’ Attitude and Satisfaction Towards Voice Assistants: An Empirical Validation

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Urvashi Tandon, Deepika Jhamb, Amit Mittal, Vishal Jain

01 Jul 2022

TL;DR: In this paper , the authors examined the attitude and inclination of customers towards voice assistants and found that convenience value and emotional value emerged as strongest predictors of customer attitude followed by device quality and epistemic value.

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References

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Open Access

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Journal Article•DOI•

The theory of planned behavior

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Icek Ajzen¹•Institutions (1)

University of Massachusetts Amherst¹

01 Dec 1991-Organizational Behavior and Human Decision Processes

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.

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65,095 citations

"Exploring Utility, Attitude, Intent..." refers background in this paper

...References: Aizen, I. (1991). “The Theory of Planned Behavior”....
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...The theory of Planned Behavior (Ajzen, 1991) is an extension of the Theory of Reasoned Action (Fishbein & Aizen 1975), and has utilized studies of understanding human behavior, including online commerce (Venkatesh, Thong, & Xu, 2012). In addition, the Technology Acceptance Model (Davis, 1989) is developed from corporate information technology-acceptance studies. Oliver (1997) defined satisfaction as the consumer’s fulfillment response, that is to say, a judgment that a product or service feature provided (or is providing) a pleasurable level of consumption-related fulfillment, including under- or over-fulfillment....
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...References: Aizen, I. (1991). “The Theory of Planned Behavior”. Organizational Behavior and Human Decision Process, 50, 179-211. Amromin, G., & McGranahan, L. (2015). “The Great Recession and Credit Trends across Income Groups.” American Economic Review, 105(5), 147-153. Bardhi, F. & Eckhardt, G. M. (2012). “Access-Based Consumption: The Case of Car Sharing,” Journal of Consumer Research, 39(4), 881-898....
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...References: Aizen, I. (1991). “The Theory of Planned Behavior”. Organizational Behavior and Human Decision Process, 50, 179-211. Amromin, G., & McGranahan, L. (2015). “The Great Recession and Credit Trends across Income Groups....
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Perceived Usefulness, Perceived Ease of Use, and User

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Perceived Usefulness, Fred D. Davis

01 Jan 1989

TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.

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40,975 citations

"Exploring Utility, Attitude, Intent..." refers background or methods in this paper

...A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies, Management Science....
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...Collaborative consumption, another term for the sharing economy as used by Felson and Spaeth (1978), focuses on those events in which one or more persons consume economic goods or services in the process of engaging in joint activities with one or more others....
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...Davis. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies, Management Science. 46(2). 186-204. doi:http://dx.doi.org/10.1287/mnsc.46.2.186.11926 Venkatesh, V., M.G.Morris, G.D. Davis, and F.D. Davis. (2003). User Acceptance of information Technology: Toward a Unified View....
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...Davis. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies, Management Science....
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...Davis. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies, Management Science. 46(2). 186-204. doi:http://dx.doi.org/10.1287/mnsc.46.2.186.11926 Venkatesh, V., M.G.Morris, G.D. Davis, and F.D. Davis. (2003). User Acceptance of information Technology: Toward a Unified View. 27(3). 425-478. Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 36(1), 157-178. Westbrook, R. A., & Reilly, M. D. (1983). Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction....
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Book•

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

[...]

Martin Fishbein, Icek Ajzen

01 Jun 1975

36,032 citations

Journal Article•DOI•

User acceptance of information technology: toward a unified view

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Viswanath Venkatesh¹, Michael G. Morris², Gordon B. Davis³, Fred D. Davis⁴•Institutions (4)

University of Maryland, College Park¹, University of Virginia², University of Minnesota³, University of Arkansas⁴

01 Sep 2003-Management Information Systems Quarterly

TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.

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Abstract: Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. In this paper, we (1) review user acceptance literature and discuss eight prominent models, (2) empirically compare the eight models and their extensions, (3) formulate a unified model that integrates elements across the eight models, and (4) empirically validate the unified model. The eight models reviewed are the theory of reasoned action, the technology acceptance model, the motivational model, the theory of planned behavior, a model combining the technology acceptance model and the theory of planned behavior, the model of PC utilization, the innovation diffusion theory, and the social cognitive theory. Using data from four organizations over a six-month period with three points of measurement, the eight models explained between 17 percent and 53 percent of the variance in user intentions to use information technology. Next, a unified model, called the Unified Theory of Acceptance and Use of Technology (UTAUT), was formulated, with four core determinants of intention and usage, and up to four moderators of key relationships. UTAUT was then tested using the original data and found to outperform the eight individual models (adjusted R2 of 69 percent). UTAUT was then confirmed with data from two new organizations with similar results (adjusted R2 of 70 percent). UTAUT thus provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions (including training, marketing, etc.) targeted at populations of users that may be less inclined to adopt and use new systems. The paper also makes several recommendations for future research including developing a deeper understanding of the dynamic influences studied here, refining measurement of the core constructs used in UTAUT, and understanding the organizational outcomes associated with new technology use.

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27,798 citations

Book•

Understanding Attitudes and Predicting Social Behavior

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Icek Ajzen, Martin Fishbein

17 Mar 1980

TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.

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Abstract: Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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26,683 citations

"Exploring Utility, Attitude, Intent..." refers background in this paper

...According to In Fishbein and Ajzen (1980), it is assumed that socially relevant behaviors are under volitional control and referred to the immediate determinant of behavior....
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