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Eye Tracking Methodology: Theory and Practice
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TLDR
To the Human Visual System (HVS), Visual Attention, Neurological Substrate of the HVS, and Neuroscience and Psychology, and Industrial Engineering and Human Factors.Abstract:
to the Human Visual System (HVS).- Visual Attention.- Neurological Substrate of the HVS.- Visual Psychophysics.- Taxonomy and Models of Eye Movements.- Eye Tracking Systems.- Eye Tracking Techniques.- Head-Mounted System Hardware Installation.- Head-Mounted System Software Development.- Head-Mounted System Calibration.- Table-Mounted System Hardware Installation.- Table-Mounted System Software Development.- Table-Mounted System Calibration.- Eye Movement Analysis.- Eye Tracking Methodology.- Experimental Design.- Suggested Empirical Guidelines.- Case Studies.- Eye Tracking Applications.- Diversity and Types of Eye Tracking Applications.- Neuroscience and Psychology.- Industrial Engineering and Human Factors.- Marketing/Advertising.- Computer Science.- Conclusion.read more
Citations
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Journal ArticleDOI
In the Eye of the Beholder: A Survey of Models for Eyes and Gaze
Dan Witzner Hansen,Qiang Ji +1 more
TL;DR: This review shows that, despite their apparent simplicity, the development of a general eye detection technique involves addressing many challenges, requires further theoretical developments, and is consequently of interest to many other domains problems in computer vision and beyond.
Book ChapterDOI
Eye Tracking in Human-Computer Interaction and Usability Research: Ready to Deliver the Promises
Robert J. K. Jacob,Keith S. Karn +1 more
TL;DR: This chapter discusses the application of eye movements to user interfaces, both for analyzing interfaces (measuring usability) and as an actual control medium within a human–computer dialogue.
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Perceptual-cognitive expertise in sport: a meta-analysis.
TL;DR: A meta-analytic review of perceptual-cognitive skill in sport indicates that experts are better than nonexperts in picking up perceptual cues, as revealed by measures of response accuracy and response time.
Journal ArticleDOI
A breadth-first survey of eye-tracking applications
TL;DR: Eye-tracking applications are surveyed in a breadth-first manner, reporting on work from the following domains: neuroscience, psychology, industrial engineering and human factors, marketing/advertising, and computer science.
Journal ArticleDOI
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects:
Rik Pieters,Michel Wedel +1 more
TL;DR: The three key ad elements (brand, pictorial, and text) each have unique superiority effects on attention to advertisements, which are on par with many commonly held ideas in marketing practice.
References
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TL;DR: A new hypothesis about the role of focused attention is proposed, which offers a new set of criteria for distinguishing separable from integral features and a new rationale for predicting which tasks will show attention limits and which will not.
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The JPEG still picture compression standard
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Proceedings ArticleDOI
Identifying fixations and saccades in eye-tracking protocols
TL;DR: A taxonomy of fixation identification algorithms is proposed that classifies algorithms in terms of how they utilize spatial and temporal information in eye-tracking protocols in order to evaluate and compare these algorithms with respect to a number of qualitative characteristics.
Journal ArticleDOI
The Perceptual Span and Peripheral Cues in Reading.
TL;DR: It was found that a reader was able to make a semantic interpretation of a word that began 1–6 character spaces from his fixation point, and the size of the area from which he does is rather small, suggesting that the skilled reader is able to take advantage of information in the periphery.