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Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework
01 Jan 2012-Amfiteatru Economic (Bucharest: The Bucharest University of Economic Studies)-Vol. 14, Iss: 31, pp 50-69
TL;DR: In this paper, the authors proposed a framework integrating the so far incoherent frameworks as proposed by previous authors, in which environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability.
Abstract: In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating the so far incoherent frameworks as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework. Based on this holistic framework, in a future study, the authors will explain a sustainability index of green consumer behavior, which will be tested empirically in the study. In fact, from the proposed integrated framework, in total eight vital factors/aspects of green/environmental issues are likely to have an impact on consumer green purchasing behavior. Demographic variables will play an intervening or mediating role in the framework.
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TL;DR: In this paper, a review of 80 papers published from 2011 to 2017 on green purchase behavior revealed that most of the studies were conducted during the last three years, and the review showed that authors obtained different results of the analysis of the green products in general (including all green products) purchase behavior.
136 citations
TL;DR: In this paper, the authors examined the factors influencing consumer intention to utilize renewable energy (RE) by expanding the structural context of the Theory of Planned Behavior (TPB) by integrating three new considerations (the perception of self-effectiveness, beliefs about the benefits of RE, and perception about neighbor participation).
135 citations
TL;DR: The framework proposed here would serve as a roadmap for facilitating communications and collaborations between research fields in a structural and systematic way and provide an intact point-of-view by integrating key elements into a bigger framework.
Abstract: Understanding individual food choices is critical for transforming the current food system to ensure healthiness of people and sustainability of the planet. Throughout the years, researchers from different fields have proposed conceptual models addressing factors influencing the food choice, recognized as a key leverage to improve planetary and human health. However, a multidisciplinary approach is needed to better understand how different factors are involved and interact with each other in the decision-making process. The present paper reviews and analyzes existing models, providing an intact point-of-view by integrating key elements into a bigger framework. Key determinants of general food choice are identified and categorized, including food-internal factor (sensory and perceptual features), food-external factors (information, social environment, physical environment), personal-state factors (biological features and physiological needs, psychological components, habits and experiences), cognitive factors (knowledge and skills, attitude, liking and preference, anticipated consequences, and personal identity), as well as sociocultural factors (culture, economic variables, political elements). Moreover, possible directions of influence among the factors towards final food choice were discussed. The need of multidisciplinary impulses across research field with the support of empirical data are crucial for understanding factors influencing food choice as well as for enriching existing conceptual models. The framework proposed here would serve as a roadmap for facilitating communications and collaborations between research fields in a structural and systematic way.
133 citations
TL;DR: Young consumers represent a powerful engine in the development of environmentally conscious population as well as a promising market for green products as discussed by the authors, and marketers and organizations are trying to exploit this potential.
Abstract: Young consumers represent a powerful engine in the development of environmentally conscious population as well as a promising market for green products. Marketers and organizations are ther...
114 citations
TL;DR: In this article, an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, was proposed to investigate the attitudinal and behavioral decision factors to purchase green products.
Abstract: Article history: Received May 25, 2013 Received in revised format 28 June 2013 Accepted 2 August 2013 Available online August 9 2013 This study proposes an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers. © 2013 Growing Science Ltd. All rights reserved.
104 citations
Cites background from "Factors Affecting Consumers' Green ..."
...Environmental knowledge has a significant impact on the consumers’ intention to buy green products (Kaufmann et al., 2012)....
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...Some other researchers mentioned that environmental concern is a strong attitude towards preserving the environment (Kaufmann et al., 2012)....
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References
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TL;DR: A number of theoretical frameworks have been developed to explain the gap between the possession of environmental knowledge and environmental awareness, and displaying pro-environmental behavior as discussed by the authors, but no definitive explanation has yet been found.
Abstract: Numerous theoretical frameworks have been developed to explain the gap between the possession of environmental knowledge and environmental awareness, and displaying pro-environmental behavior. Although many hundreds of studies have been undertaken, no definitive explanation has yet been found. Our article describes a few of the most influential and commonly used analytical frameworks: early US linear progression models; altruism, empathy and prosocial behavior models; and finally, sociological models. All of the models we discuss (and many of the ones we do not such as economic models, psychological models that look at behavior in general, social marketing models and that have become known as deliberative and inclusionary processes or procedures (DIPS)) have some validity in certain circumstances. This indicates that the question of what shapes pro-environmental behavior is such a complex one that it cannot be visualized through one single framework or diagram. We then analyze the factors that have been f...
6,108 citations
"Factors Affecting Consumers' Green ..." refers background in this paper
...Kollmuss and Agyeman (2002) indicated the demographic factors to be one of the most influencing factors in pro-environmental behavior....
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...From different prior studies (Panni, 2006 and Kollmuss and Agyeman, 2002) it can be concluded, that, if there are any different sorts of variables which are different in types/categories of the independent variables, such variables are often termed as mediating variables, which mediate between the…...
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TL;DR: The New Ecological Paradigm Scale (NEP) as mentioned in this paper is an improved version of the original NEP Scale, which has been used widely for measuring pro-environmental orientation.
Abstract: Dunlap and Van Liere's New Environmental Paradigm (NEP) Scale, published in 1978, has become a widely used measure of proenvironmental orientation. This article develops a revised NEP Scale designed to improve upon the original one in several respects: (1) It taps a wider range of facets of an ecological worldview, (2) It offers a balanced set of pro- and anti-NEP items, and (3) It avoids outmoded terminology. The new scale, termed the New Ecological Paradigm Scale, consists of 15 items. Results of a 1990 Washington State survey suggest that the items can be treated as an internally consistent summated ratingscale and also indicate a modest growth in pro-NEP responses among Washington residents over the 14 years since the original study.
4,688 citations
TL;DR: In this paper, a theoretical model of personal normative influences on altruism is presented, which suggests that altruistic behavior is causally influenced by feelings of moral obligation to act on one's personally held norms.
Abstract: Publisher Summary Central to the theoretical model of personal normative influences on altruism presented in this chapter is the idea that altruistic behavior is causally influenced by feelings of moral obligation to act on one's personally held norms. Research supporting this central tenet of the model has demonstrated associations between personal norms and behavior rather than causal relations. These associations are partly causal because the associations appear primarily in the presence of personality conditions conducive to norm activation and are absent when personality conditions are conducive to deactivation, and attributes of personal norms (e.g., centrality, stability, and intensity) relate to altruism singly or in combination, in ways predicted when the causal impact of anticipated moral costs on behavior is assumed. Studies show that variations in situational conditions conducive to activation of moral obligation also influence the relationship between personal norms and behavior. There is ample evidence that variables that foster movement through the activation process—according to the theoretical model—are themselves related to altruistic behavior (e.g., seriousness of need and uniqueness of responsibility). The study of how personal norms are related to altruism is a part of a larger enterprise—the investigation of attitude–behavior relations in general.
3,738 citations
"Factors Affecting Consumers' Green ..." refers background in this paper
...Based on the view that altruism is a subset of pro-social behavior, Schwartz’ (1977) theory of altruism suggests that pro-environmental behavior becomes more probable when an individual is aware of harmful consequences to others and when that person takes responsibility for changing the offending environmental condition....
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...Based on the view that altruism is a subset of pro-social behavior, Schwartz’ (1977) theory of altruism suggests that pro-environmental behavior becomes more probable when an individual is aware of harmful consequences to others and when that person takes responsibility for changing the offending…...
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TL;DR: In this paper, a meta-analysis of environmental behavior research was conducted to determine which variables or variables appear to be most influential in motivating individuals to take responsible environmental action, and the following variables were found to be associated with responsible environmental behavior: knowledge of issues, knowledge of action strategies, locus of control, attitudes, verbal commitment, and an individual's sense of responsibility.
Abstract: Despite the wealth of information which exists concerning environmental behavior, it is not known which variable or variables appear to be most influential in motivating individuals to take responsible environmental action. A meta-analysis of environmental behavior research was undertaken in an attempt to determine this. An exhaustive search of the empirically based environmental behavior research conducted over the past decade yielded a substantial number of studies representative of a broad academic base. The characteristics and findings of these studies served as the data for the meta-analysis. As a result of the meta-analysis, the following variables were found to be associated with responsible environmental behavior: knowledge of issues, knowledge of action strategies, locus of control, attitudes, verbal commitment, and an individual's sense of responsibility. A model of predictors of environmental behavior is proposed.
2,931 citations
"Factors Affecting Consumers' Green ..." refers background in this paper
...Fundamental to environmental research is an individual’s concern for the environment (Hines et al., 1987)....
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TL;DR: In this paper, the authors propose a new environmental paradigm, the New Environmental Paradigm (NE Paradigm), which they call the "New Environmental Education" paradigm (NEED).
Abstract: (1978). The “New Environmental Paradigm”. The Journal of Environmental Education: Vol. 9, No. 4, pp. 10-19.
2,621 citations