Faculty Perceptions of Marketing Journals
TL;DR: The qualitative assessment of scholarly journals plays an important role in promotion and tenure decisions, recognition, scholarly dialogue, and the contribution to the knowledge base of marketing as mentioned in this paper, and the results of this study can be used by various marketing faculty constituencies to aid in evaluating publication importance via their selected reference groups.
Abstract: The qualitative assessment of scholarly journals plays an important role in promotion and tenure decisions, recognition, scholarly dialogue, and the contribution to the knowledge base of marketing. To aid marketing faculty and administrators in this assessment, the latest perceptions among marketing faculty regarding the relative hierarchical positioning of scholarly marketing journals are reviewed. Besides the overall ranking, the study segments journals along two dimensions: AACSB- / non-AASCB-accredited institutions (American Assembly of College Schools of Business) and marketing doctorate- / non-doctorate-granting institutions. The results of this study can be used by various marketing faculty constituencies to aid in evaluating publication importance via their selected reference groups.
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TL;DR: An extensive search in the 30 top ranked marketing journals allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010), and a critical analysis of these articles addresses the following key methodological issues: reasons for using PLS, data and model characteristics, outer and inner model evaluations, and reporting.
Abstract: Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research—despite its increasing popularity in recent years. To fill this gap, we conducted an extensive search in the 30 top ranked marketing journals that allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010). A critical analysis of these articles addresses, amongst others, the following key methodological issues: reasons for using PLS-SEM, data and model characteristics, outer and inner model evaluations, and reporting. We also give an overview of the interdependencies between researchers’ choices, identify potential problem areas, and discuss their implications. On the basis of our findings, we provide comprehensive guidelines to aid researchers in avoiding common pitfalls in PLS-SEM use. This study is important for researchers and practitioners, as PLS-SEM requires several critical choices that, if not made correctly, can lead to improper findings, interpretations, and conclusions.
5,328 citations
Cites result from "Faculty Perceptions of Marketing Jo..."
...This ranking is similar to those by Baumgartner and Pieters (2003), Hult et al. (1997), and Theoharakis and Hirst (2002)....
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...This ranking is similar to those by Baumgartner and Pieters (2003), Hult et al. (1997) , and Theoharakis and Hirst (2002)....
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TL;DR: The internal marketing concept specifies that an organisation's employees are its first market as discussed by the authors, and the internal marketing concepts have recently entered the marketing lexicon, such as internal advertising and internal branding.
Abstract: The internal marketing concept specifies that an organisation’s employees are its first market. Themes such as ‘internal advertising’ and ‘internal branding’ have recently entered the marketing lex...
837 citations
TL;DR: In this article, the authors investigate the overall and sub-area influence of a comprehensive set of marketing and marketing-related journals at three points in time during a 30-year period using a citation-based measure of structural influence.
Abstract: The authors investigate the overall and subarea influence of a comprehensive set of marketing and marketing-related journals at three points in time during a 30-year period using a citation-based measure of structural influence. The results show that a few journals wield a disproportionate amount of influence in the marketing journal network as a whole and that influential journals tend to derive their influence from many different journals. Different journals are most influential in different subareas of marketing; general business and managerially oriented journals have lost influence, whereas more specialized marketing journals have gained in influence over time. The Journal of Marketing emerges as the most influential marketing journal in the final period (1996-97) and as the journal with the broadest span of influence across all subareas. Yet the Journal of Marketing is notably influential among applied marketing journals, which themselves are of lesser influence. The index of structural inf...
459 citations
TL;DR: In this paper, the authors present a framework for understanding and revitalizing the important role of conceptual articles in the development of knowledge in the marketing discipline, and an analysis of 30 years (1978-2007) of publishing data from major marketing journals indicates that conceptual articles are declining.
Abstract: This article presents a framework for understanding and revitalizing the important role of conceptual articles in the development of knowledge in the marketing discipline. An analysis of 30 years (1978–2007) of publishing data from major marketing journals indicates that conceptual articles are declining, despite repeated calls for more emphasis on this form of scholarship. The sharpest decline has occurred in Journal of Marketing (JM), with much of the shift occurring over the past decade. Many substantive areas remain largely unexplored in conceptual articles. Over this 30-year period, conceptual articles published in JM have disproportionately more citations relative to their numbers, attesting to the importance of their role in knowledge development. Addressing the decline of conceptual articles and restoring their synergistic balance with other forms of scholarship will require concerted efforts on several interrelated fronts: the current generation of scholars; doctoral programs and student...
446 citations
TL;DR: In this paper, the authors examine the measurement of performance in 96 articles published in the Academy of Management Journal, Administrative Science Quarterly, Journal of Marketing, Journal Of Marketing Research and Journal of International Business Studies between 1995 and 2005 and reveal that most studies do not measure performance in a manner that captures the multifaceted nature of the construct.
Abstract: A sizeable body of international business (IB) research is devoted to building knowledge about the determinants of organizational performance. A key precursor to accurately diagnosing why some organizations succeed in the international marketplace while others struggle is operationalizing performance appropriately. Yet, to date, no systematic investigation has considered how well IB research measures performance. We examine the measurement of performance in 96 articles published in the Academy of Management Journal, Administrative Science Quarterly, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Management Science, Organization Science ,a nd theStrategic Management Journal between 1995 and 2005. The findings reveal that most studies do not measure performance in a manner that captures the multifaceted nature of the construct. We describe the implications of these results, and offer suggestions for improving future practice. Journal of International Business Studies (2008) 39, 1064–1080.
415 citations
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TL;DR: This article used subjective estimates and extrapolations in an analysis of mail survey data from published studies for estimates of the magnitude of bias and found that the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.
Abstract: Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations
11,245 citations
TL;DR: This article examined the influence of individuals and disciplines on international business research and identified researchers such as Dunning, Porter, Vernon, Casson, Rugman, and Hofstede as having made significant contributions.
Abstract: In this paper we use citational analysis to examine the influence of individuals and disciplines on international business research. We collected citational data over the ten-year period 1984 to 1993 from every issue of the Journal of International Business Studies. We found that management, economics, marketing, and finance disciplines have had significant influence on international business research and identified researchers such as Dunning, Porter, Vernon, Casson, Rugman, and Hofstede as having made significant contributions to international business research.
196 citations
TL;DR: In this article, the authors reviewed the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies and concluded with a discussion on the relative importance of journal rankings in the consideration of promotion and tenure among faculty members.
Abstract: This article reviews the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies. With the proliferation of marketing journals during the past few years comes the need to address the relative position of all marketing journals. This study lists journal rankings using prestige and importance indices. The paper concludes with a discussion on the relative importance of journal rankings in the consideration of promotion and tenure among faculty members.
130 citations
TL;DR: In this paper, the authors proposed a method to help academicians and practitioners better fit manuscripts to journals by analyzing 50 selected journals for perceptions of quality, and evaluated the quality of the submitted manuscripts.
Abstract: This paper was undertaken to help academicians and practitioners better fit manuscripts to journals. Fifty selected journals were analyzed for perceptions of quality.
101 citations