Book•
From Global to Metanational: How Companies Win in the Knowledge Economy
15 Nov 2001-
TL;DR: From Global to Metanational describes the next level of how companies must compete in the global arena and shows how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.
Abstract: From the Publisher:
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world .
This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and turning this innovation into value by producing, marketing, and delivering efficiently on a global scale.
The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by:
* Prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world
* Leveraging knowledge imprisoned in a multinational's local subsidiaries
* Mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value
Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game-and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.
Must-reading for every leader-from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"-this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
"From Global to Metanational brings fresh insights to the management of multinational enterprise in today's knowledge-intensive economy. Moving beyond the traditional view of promoting international expansion to win market access, this thoughtful yet practical book describes the next level of how companies must compete in the global arena. Written by three of the world's leading thinkers in the field of international management, this book will change the thinking of executives and scholars alike."
Christopher Bartlett, Daewoo Professor of Business Management and Chair of the Program for Global Leadership, Harvard Business School Author Biography: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.[EBK1]
Citations
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Abstract: This study examines the impact of corruption on foreign direct investment (FDI). First, the level of corruption in the host country is analyzed. Second, the absolute difference in the corruption level between the host and home country is examined. The analysis provides support for the negative impacts of both. The results suggest that foreign investors generally avoid corruption because it is considered wrong and it can create operational inefficiencies.
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09 Nov 2004
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Abstract: The costs of doing business abroad (CDBA) is a well-known concept in the international business literature, measuring the disadvantages or additional costs borne by multinational enterprises (MNEs) that are not borne by local firms in a host country. Recently, international management scholars have introduced a second concept, liability of foreignness (LOF). There is confusion in the two literatures as to the relationship between CBDA and LOF, as evidenced in a recent special issue on liability of foreignness (Journal of International Management, 2002). We argue that LOF stresses the social costs of doing business abroad, whereas CDBA includes both economic and social costs. The social costs arise from the unfamiliarity, relational, and discriminatory hazards that foreign firms face over and above those faced by local firms in the host country. Because the economic costs are well understood and can be anticipated, LOF becomes the core strategic issue for MNE managers. We argue that the key driver behind LOF is the institutional distance (cognitive, normative, and regulatory) between the home and host countries, and explore the ways in which institutional distance can affect LOF. We operationalize our arguments by showing how institutional distance and liability of foreignness can provide an alternative explanation for the MNE’s ownership strategy when going abroad.
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Posted Content•
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628 citations
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594 citations