Genre analysis: English in academic and research settings / John M. Swales
01 Jan 1991-Vol. 1991, Iss: 1991, pp 1-99
About: The article was published on 1991-01-01 and is currently open access. It has received 5640 citations till now.
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TL;DR: In this paper, the creation of a new market identity, defined here by the social categories that specify what to expect of products and organizations, helps legitimize normatively illegitimate products and thereby facilitate the formation of markets for these products.
Abstract: This study focuses on how the creation of a new market identity, defined here by the social categories that specify what to expect of products and organizations, helps legitimize normatively illegitimate products and thereby facilitate the formation of markets for these products. A product is given a legitimate market identity by recombining existing product and status categories in a way that is both isomorphic with and differentiated from these preexisting categories. I argue that the creation of a new market identity helped create a market for feature films that combined legitimate comedy and illegitimate pornography following the legalization of pornography in Denmark in 1969. Topological analyses of the cultural content of all the film posters used to promote Danish films between 1970 and 1978, and regression analyses of the status of the actors appearing in these films document the importance of market identity in legitimizing illegitimacy.
59 citations
TL;DR: This work provides a closer look at the separation, first by providing contemporary and historical context, then by laying out key distinctions in the ways the separation argument is used in Web design versus Web content management versus full-featured content management systems (CMSs).
Abstract: The importance of separating presentation from content is taken as a given in many kinds of publishing, despite the fact that the notion of separation has received little critical scrutiny. I provide a closer look at the separation, first by providing contemporary and historical context, then by laying out key distinctions in the ways the separation argument is used in Web design versus Web content management versus full-featured content management systems (CMSs). I suggest that these distinctions are critical in how we should view the separation and the implications of the separation for the work of technical communicators.
59 citations
TL;DR: This article explored rhetorical moves of abstracts in the fields of linguistics and applied linguistics by investigating 200 abstracts published between 2009-2012, and found that there were three conventional moves in abstracts from linguistics, while there were four conventional moves from applied languages.
Abstract: The previous studies on abstracts (e.g., Santos, 1996; Samraj, 2002; Pho, 2008) illustrate that disciplinary variation in research article abstracts is discernible. However, the studies of abstracts from two related disciplines are still limited. The present study aimed to explore the rhetorical moves of abstracts in the fields of linguistics and applied linguistics by investigating 200 abstracts published between 2009-2012. Hyland’s (2000) model of five rhetorical moves was chosen as the analytical framework for the rhetorical structure. Findings indicated that there were three conventional moves in abstracts in linguistics, while there were four conventional moves in abstracts in applied linguistics. The findings have significant pedagogical implications for academic writing for novice writers in the two disciplines.
59 citations
TL;DR: The authors investigated how genre knowledge and metacognition can be scaffolded in a genre-based course for doctoral students engaged in writing research articles and found that the metacognitive tasks elicited an integrated view of genre and encouraged students' conceptualization of this knowledge as a tool for writing.
59 citations
TL;DR: The authors examined how questioning practices in intellectual discussion do identity work, identifying three aspects of intellectual identity that are routinely at stake for academic presenters in discussion periods: their knowledgeability, originality, and level of intellectual sophistication.
Abstract: This article examines how questioning practices in intellectual discussion do identity work. Drawing upon the discussion discourse of a Ph.D. department's weekly colloquium, as well as several other sources, three aspects of intellectual identity are identified that are routinely at stake for academic presenters in discussion periods: their knowledgeability, originality, and level of intellectual sophistication. We identify and describe questioning practices that support and challenge these desired identities. Analysis of the discussion discourse shows how use of marked and unmarked question forms implicate a question recipient's knowledgeability level, how time references and interest queries imply a person's degree of originality, and how lexical choices can problematize presenters’ intellectual frameworks, which in turn can become challenges to their intellectual sophistication. The concluding section considers how the identity—implicative discourse analysis developed and used in the paper could become...
59 citations