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Genre analysis: English in academic and research settings / John M. Swales

John M. Swales
- Vol. 1991, Iss: 1991, pp 1-99
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The article was published on 1991-01-01 and is currently open access. It has received 5640 citations till now.

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Earnings calls: Exploring an emerging financial reporting genre:

TL;DR: In this article, a qualitative discourse analysis performed on the transcripts of 20 earnings calls revealed a rather consistent structural patterning, as well as evidence of intertextuality and interdiscursivity that shows how the financial community has shaped its own distinctive communicative practices.

Language and communication for professional purposes needs analysis methods in industry and business and their yield to stakeholders

TL;DR: The author Marjatta Huhta, PhL presents her dissertation Language and Communication for Professional Purposes Needs Analysis Methods in Industry and Business and their Yield to Stakeholders.
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Confucian Ethics Exhibited in the Discourse of Chinese Business and Marketing Communication

TL;DR: In this paper, the authors examined how Confucian ethics underpins the discourse of Chinese Expo invitations and highlighted the complexities of Chinese expo advertising that is embedded in inviting behaviour, which shed light on understanding ConfucIAN ethics in marketing communications in general and have implications for ethical international marketing and advertising practices.
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Language teaching is no panacea: A theoretical perspective and critical evaluation of language in education within the South African context

TL;DR: The authors argues that the critical role of educational linguistics is neglected in the South African education system and argues that SLTs also need to be well informed about the challenges in education and the theory underlying language-in-education practices.