Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media
TL;DR: In this article, the authors propose the notion of genres of organizational communication as a concept useful for studying communication as embedded in social process rather than as the result of isolated rational actions.
Abstract: Drawing on rhetorical theory and structuration, this article proposes genres of organizational communication as a concept useful for studying communication as embedded in social process rather than as the result of isolated rational actions. Genres (e.g. the memo, the proposal, and the meeting) are typified communicative actions characterized by similar substance and form and taken in response to recurrent situations. These genres evolve over time in reciprocal interaction between institutionalized practices and individual human actions. They are distinct from communication media, though media may play a role in genre form, and the introduction of new media may occasion genre evolution. After the genre concept is developed, the article shows how it addresses existing limitations in research on media, demonstrates its usefulness in an extended historical example, and draws implications for future research.
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Book•
01 Jan 1999
TL;DR: In Sorting Things Out, Bowker and Star as mentioned in this paper explore the role of categories and standards in shaping the modern world and examine how categories are made and kept invisible, and how people can change this invisibility when necessary.
Abstract: What do a seventeenth-century mortality table (whose causes of death include "fainted in a bath," "frighted," and "itch"); the identification of South Africans during apartheid as European, Asian, colored, or black; and the separation of machine- from hand-washables have in common? All are examples of classification -- the scaffolding of information infrastructures. In Sorting Things Out, Geoffrey C. Bowker and Susan Leigh Star explore the role of categories and standards in shaping the modern world. In a clear and lively style, they investigate a variety of classification systems, including the International Classification of Diseases, the Nursing Interventions Classification, race classification under apartheid in South Africa, and the classification of viruses and of tuberculosis. The authors emphasize the role of invisibility in the process by which classification orders human interaction. They examine how categories are made and kept invisible, and how people can change this invisibility when necessary. They also explore systems of classification as part of the built information environment. Much as an urban historian would review highway permits and zoning decisions to tell a city's story, the authors review archives of classification design to understand how decisions have been made. Sorting Things Out has a moral agenda, for each standard and category valorizes some point of view and silences another. Standards and classifications produce advantage or suffering. Jobs are made and lost; some regions benefit at the expense of others. How these choices are made and how we think about that process are at the moral and political core of this work. The book is an important empirical source for understanding the building of information infrastructures.
4,480Â citations
TL;DR: In this paper, the authors take the community of practice as a unifying unit of analysis for understanding knowledge in the firm, and suggest that often too much attention is paid to the idea of community, too little to the implications of practice.
Abstract: While the recent focus on knowledge has undoubtedly benefited organizational studies, the literature still presents a sharply contrasting and even contradictory view of knowledge, which at times is described as "sticky" and at other times "leaky." This paper is written on the premise that there is more than a problem with metaphors at issue here, and more than accounts of different types of knowledge (such as "tacit" and "explicit") can readily explain. Rather, these contrary descriptions of knowledge reflect different, partial, and sometimes "balkanized" perspectives from which knowledge and organization are viewed. Taking the community of practice as a unifying unit of analysis for understanding knowledge in the firm, the paper suggests that often too much attention is paid to the idea of community, too little to the implications of practice. Practice, we suggest, creates epistemic differences among the communities within a firm, and the firm's advantage over the market lies in dynamically coordinating the knowledge produced by these communities despite such differences. In making this argument, we argue that analyses of systemic innovation should be extended to embrace all firms in a knowledge economy, not just the classically innovative. This extension will call for a transformation of conventional ideas coordination and of the trade-off between exploration and exploitation.
3,382Â citations
TL;DR: The authors discusses the similarities between the two theories, develops an argument for why a fusion of the two would enable institutional theory to significantly advance, develops a model of institutionalization as a structuration process, and proposes methodological guidelines for investigating the process empirically.
Abstract: Institutional theory and structuration theory both contend that institutions and actions are inextricably linked and that institutionalization is best understood as a dynamic, ongoing process. Institutionalists, however, have pursued an empirical agenda that has largely ignored how institutions are created, altered, and reproduced, in part, because their models of institutionalization as a pro cess are underdeveloped. Structuration theory, on the other hand, largely remains a process theory of such abstraction that it has generated few empirical studies. This paper discusses the similarities between the two theories, develops an argument for why a fusion of the two would enable institutional theory to significantly advance, develops a model of institutionalization as a structuration process, and proposes methodological guidelines for investigating the process empirically.
2,485Â citations
TL;DR: In this paper, the authors ask methodological questions about studying infrastructure with some of the tools and perspectives of ethnography, which is both relational and ecological, and they propose a methodology for studying infrastructure that is both ecological and relational.
Abstract: This article asks methodological questions about studying infrastructure with some of the tools and perspectives of ethnography. Infrastructure is both relational and ecological—it means different ...
2,435Â citations
15 Sep 2000
TL;DR: In this paper, the authors built a grounded theory of global virtual team processes and performance over time, and they conducted a case study, observing three global virtual teams over a period of 21 months.
Abstract: Global virtual teams are internationally distributed groups of people with an organizational mandate to make or implement decisions with international components and implications. They are typically assigned tasks that are strategically important and highly complex. They rarely meet in person, conducting almost all of their interaction and decision making using communications technology. Although they play an increasingly important role in multinational organizations, little systematic is known about their dynamics or effectiveness. This study built a grounded theory of global virtual team processes and performance over time. We built a template based on Adaptive Structuration Theory (DeSanctis and Poole 1994) to guide our research, and we conducted a case study, observing three global virtual teams over a period of 21 months. Data were gathered using multiple methods, and qualitative methods were used to analyze them and generate a theory of global virtual team dynamics and effectiveness. First, we propose that effective global virtual team interaction comprises a series of communication incidents, each configured by aspects of the team's structural and process elements. Effective outcomes were associated with a fit among an interaction incident's form, decision process, and complexity. Second, effective global virtual teams sequence these incidents to generate a deep rhythm of regular face-to-face incidents interspersed with less intensive, shorter incidents using various media. These two insights are discussed with respect to other literature and are elaborated upon in several propositions. Implications for research and practice are also outlined.
1,722Â citations
Cites methods from "Genres of Organizational Communicat..."
...We conducted three types of data analysis: template coding (King 1998), axial coding (Strauss and Corbin 1990), and an analysis of emergent higher level relationships (Eisenhardt 1989, Yin 1989)....
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...Using a theoretical replication logic with multiple cases (Yin 1989), senior MTI managers helped us identify global virtual teams to study, agreeing to provide access to three teams that fit our criteria....
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...We collected data from multiple sources at several points in time, guided by a protocol developed according to recommendations of qualitative research and grounded theory (e.g., Eisenhardt 1989, King 1998, Miles and Huberman 1994, Strauss and Corbin 1990, Yin 1989)....
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References
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TL;DR: Giddens as mentioned in this paper has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Abstract: Anthony Giddens has been in the forefront of developments in social theory for the past decade. In "The Constitution of Society" he outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form. A particular feature is Giddens' concern to connect abstract problems of theory to an interpretation of the nature of empirical method in the social sciences. In presenting his own ideas, Giddens mounts a critical attack on some of the more orthodox sociological views. "The Constitution of Society" is an invaluable reference book for all those concerned with the basic issues in contemporary social theory.
16,208Â citations
Book•
01 Jan 1984
TL;DR: Giddens as discussed by the authors has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Abstract: Anthony Giddens has been in the forefront of developments in social theory for the past decade. In "The Constitution of Society" he outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form. A particular feature is Giddens' concern to connect abstract problems of theory to an interpretation of the nature of empirical method in the social sciences. In presenting his own ideas, Giddens mounts a critical attack on some of the more orthodox sociological views. "The Constitution of Society" is an invaluable reference book for all those concerned with the basic issues in contemporary social theory.
13,552Â citations
TL;DR: Models are proposed that show how organizations can be designed to meet the information needs of technology, interdepartmental relations, and the environment to both reduce uncertainty and resolve equivocality.
Abstract: This paper answers the question, "Why do organizations process information?" Uncertainty and equivocality are defined as two forces that influence information processing in organizations. Organization structure and internal systems determine both the amount and richness of information provided to managers. Models are proposed that show how organizations can be designed to meet the information needs of technology, interdepartmental relations, and the environment. One implication for managers is that a major problem is lack of clarity, not lack of data. The models indicate how organizations can be designed to provide information mechanisms to both reduce uncertainty and resolve equivocality.
8,674Â citations