Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products
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"Green Marketing: A Study of Consume..." refers background or methods in this paper
...If one were to consider the Theory of Reasoned Action (Ajzen and Fishbein, 1980) into account then it can be postulated that marketers of green products change their method of evaluation of consumer attitude and intention to understand exactly what consumers really want....
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...According to (Ajzen and Fishbein, 1980, p. 5), theory of reasoned action, “people consider the implications of their actions before they decide to engage or not engage in a given behavior”....
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"Green Marketing: A Study of Consume..." refers background in this paper
...Consumer behaviour towards pro-environmental marketing The formation of attitude and action is found to be dependents on the development of values (Rokeach, 1973) however the impact these may have on behaviour in a real life condition....
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...The formation of attitude and action is found to be dependents on the development of values (Rokeach, 1973) however the impact these may have on behaviour in a real life condition....
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6,756 citations
"Green Marketing: A Study of Consume..." refers background in this paper
...According to (Ajzen and Fishbein, 1977), behavior and attitudes have to be measured at the same correspondence level....
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