Q2. What future works have the authors mentioned in the paper "Group behavior in social media: antecedents of initial trust formation" ?
Such artificial setting is a limitation, and future researchers must investigate real-time interactions of social media users. In addition, people may have different responses for different subjects ; thus, future researchers may explore marketing and social issues separately. Age, gender, income, and education may have significant effects as the moderating variables on the SMT framework, which should also be investigated in the future. For generalization purposes, this framework can be replicated in similar cultural settings to confirm the findings.
Q3. Why do people in developing countries feel suppressed?
Due to absence of freedom of speech, equal rights, censored media, poverty, exercise of power by political and upper class people, social discrepancy, and other irregularities, majority people in developing countries feel suppressed, and unable to fulfill their social desires.
Q4. What is the key to establishing trustworthiness?
Proponents of SET also certify that psychological dependence in the search for meeting personal deficiencies is key for developing trustworthiness behavior.
Q5. What is the definition of a structural model?
Structural model represents the relationships between the latent variables and the dependent construct, i.e., the cause–effect relationships.
Q6. What is the role of social psychologists in forming trust?
Social psychologists postulate that the need-satisfaction process motivates trust (Butler, 1991; Jarvenpaa & Tractinsky, 1999; Shareef et al., 2018b).
Q7. Why do consumers not deliberate over promotional messages?
Due to changing lifestyles, behaviors, and psychological and commercial statuses, consumers do not deliberate over promotional messages communicated via traditional advertisements (Shareef et al., 2019).
Q8. What is the role of social media in marketing?
Social media is evolving as a potential marketing channel for companies to reach customers, promote products, change beliefs and attitudes, and establish market standards via group dynamics (Haciyakupoglu & Zhang, 2015; Lee & Chan, 2015).
Q9. What is the role of social media in influencing the development of trust?
In controlling the development of perceptual belief, theorizing the antecedents of trust on social media is becoming an issue for social scientists and marketing researchers (Haciyakupoglu & Zhang, 2015; Lee & Chan, 2015).
Q10. What is the evidence for the need theory?
Evidence from social exchange theory (SET) (Thibaut & Kelley, 2008) and Mcleland’s need theory (McClelland, 1988) suggests that strong desire for fulfilling needs motivates users to engage with peers capable of pursuing speculations that fulfill those deficiencies.
Q11. What is the definition of fulfilled expectations?
From literature based on trust (Butler, 1991; Ganesan, 1994; Giffin, 1967; Jarvenpaa & Tractinsky, 1999), the authors define fulfilled expectations as the assurance that a social media group member has the capacity, integrity, and ability to overcome social deficiencies via their contributions on social media.
Q12. What are the variables that are not significant?
While five variables – fulfilled expectation, predictability, familiarity, monitor, and norms emerged significant, three variables – dependability, credibility, and conformity (H1, H4 and H6) were non-significant.
Q13. What is the average composite reliability score of all latent variables?
This study found the composite reliability scores of all latent variables to be higher than 0.7, indicating adequate consistency amongst the scale items to measure their corresponding latent variables (Table 2).
Q14. What is the significance of social media in emerging markets?
for emerging markets, analyzing group behavior in the context of social media interactions is an issue of utmost importance.