How Consumer Perceptions of Network Size and Social Interactions Influence the Intention to adopt Peer-to-Peer Technologies
TL;DR: A conceptual framework for measuring the impact of economic and social factors drawn from theories of network externalities and social exchange is developed and it is found that social benefit is also an important antecedent of adopting P2P technologies.
Abstract: People join peer-to-peer networks for economic and social reasons. From an economic perspective, people join peer-to-peer (P2P) networks based on the size of the networks. However, from a sociological perspective, when people adopt technologies, they create an alternative social network motivated by extrinsic and intrinsic rewards. In this study, we develop a conceptual framework for measuring the impact of economic and social factors drawn from theories of network externalities and social exchange. The preliminary data analyses show that perceived size of network influences perceived network externalities, and in turn, network externalities have an impact on intention to adopt P2P technologies. In addition, we found that social benefit is also an important antecedent of adopting P2P technologies. Our preliminary results provide insights on how people reconcile economic and social considerations when choosing to adopt a P2P technology.
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01 Nov 2000
TL;DR: This study introduces playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance and extends and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
Abstract: Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.
360 citations
01 Nov 2012
TL;DR: This study examines how network externalities, in terms of perceived network size and perceived complementarity, enhance micro-blogging service users' perceived interactivity, and how such perception of interactivity influences their satisfaction and continuance intention.
Abstract: Users' continuance intention is vital to the future of micro-blogging service with rapid development and intensive competitions among its providers. This study examines how network externalities, in terms of perceived network size and perceived complementarity, enhance micro-blogging service users' perceived interactivity, and how such perception of interactivity, in turn, influences their satisfaction and continuance intention. Perceived interactivity contains four dimensions: control, playfulness, connectedness, and responsiveness. The results indicate that the four dimensions of perceived interactivity are significantly affected by perceived network size and perceived complementarity. Among the four dimensions of perceived interactivity, control, playfulness, and connectedness are positively related to micro-blogging service users' satisfaction, which further significantly impacts their continuance intention.
326 citations
Cites background from "How Consumer Perceptions of Network..."
...Song and Walden [58] focused on the acceptance of P2P and found that perceived network externalities were significantly related to intrinsic enjoyment....
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...In their research on acceptance of P2P, Song and Walden [58] found that perceived network externalities were significantly related to extrinsic reciprocity....
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TL;DR: This research successfully applies a combination of network externalities theory and U&G theory to investigate the antecedents of players' intentions to play mobile social games.
Abstract: Purpose – The purpose of this paper is to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses and gratifications (U&G), it seeks to provide direction for further academic research on this timely topic. Design/methodology/approach – Based on 237 valid responses collected from online questionnaires, structural equation modeling technology was employed to examine the research model. Findings – The results reveal that both network externalities and individual gratifications significantly influence the intention to play social games on mobile devices. Time flexibility, however, which is one of the mobile device features, appears to contribute relatively little to the intention to play mobile social games. Originality/value – This research successfully applies a combination of network externalities theory and U&G theory to investigate the antecedents of players’ intentions to play mobile social games. This study is ab...
208 citations
Additional excerpts
...Perceived number of peers increases (Song and Walden, 2007)....
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TL;DR: The outcome is a grounded theory of mobile viral marketing with respect to the consumer and his social network, decomposing the mobile viral effect and identifying the determinants of reception, usage, and forwarding ofMobile viral content.
Abstract: Mobile devices as personal communication tools are used as platforms for viral marketing within existing social networks. Although there is some evidence on the usefulness of mobile viral marketing from the marketers’ perspective, little is known about the motivations, attitudes, and behaviors of consumers engaged in this marketing instrument. The purpose of this research is to better understand the motivations behind a consumer's decision to engage in mobile viral marketing strategies. The outcome is a grounded theory of mobile viral marketing with respect to the consumer and his social network, decomposing the mobile viral effect and identifying the determinants of reception, usage, and forwarding of mobile viral content. This result helps researchers and marketers to better understand the critical components of mobile viral marketing strategies and prepares the ground for further research in this emerging field.
205 citations
Cites background from "How Consumer Perceptions of Network..."
...As a result, we refer to the concept perceived network size as a ‘belief about how size influences potential benefits of the network’ (Song and Walden, 2007: 52)....
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01 Jan 2016
TL;DR: This paper proposes and empirically test a theoretical model that explains the use of Bitcoin as an online payment system for legitimate purchases and money transfers and recognizes several conceptual and methodological development potentialities for technology acceptance theories in the context of decentralized and sharing economy systems.
Abstract: Over recent years, the innovative decentralized payment system Bitcoin has received much attention in practice and academia. Despite a growth of transaction volume and an increasing attention in the area of e-commerce, there is little academic research examining the factors influencing adoption. To fill this research gap, this paper documents an exploratory study of the key determinants and inhibitors of Bitcoin use. Drawing upon the Technology Acceptance Model and a literature review, we integrate various benefits and risks of Bitcoin use to form the multidimensional constructs Perceived Benefit and Perceived Risk. We propose and empirically test a theoretical model that explains the use of Bitcoin as an online payment system for legitimate purchases and money transfers. Furthermore, we recognize several conceptual and methodological development potentialities for technology acceptance theories in the context of decentralized and sharing economy systems.
123 citations
Cites background from "How Consumer Perceptions of Network..."
...As “the sharing aspect of peer-to-peer makes these technologies fundamentally social in nature” (Song and Walden 2007), social benefits should be considered as an additional antecedent of the adoption of decentralized systems....
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...This calls for an extension of the common definition of social benefits beyond altruistic enjoyment and pleasure of helping others (Hawlitschek et al. 2016; Song and Walden 2007)....
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References
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TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
65,095 citations
"How Consumer Perceptions of Network..." refers methods in this paper
...TAM is based on the theory of planned behavior (A�zen, 1991) and proposes j that users form an intention to adopt based on the perceived usefulness of the technology and the perceived ease of use of the technol-...
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...TAM is based on the theory of planned behavior (A�zen, 1991) and proposes j that users form an intention to adopt based on the perceived usefulness of the technology and the perceived ease of use of the technol- Copyright © 2007, IGI Global....
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TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
56,555 citations
"How Consumer Perceptions of Network..." refers background in this paper
...Furthermore, their average variance extracted (AVE), which indicates the amount of variance caused by the measurement error, exceeded the threshold of 0.50 (Fornell & Larcker, 1981)....
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01 Jan 1989
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
40,975 citations
"How Consumer Perceptions of Network..." refers methods in this paper
...Themostwidelyused information systems model for explaining technology adoption is the technology acceptance model (TAM) (Davis, 1989; Davis, �agozzi, & War-B shaw, 1989)....
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...Themostwidelyused information systems model for explaining technology adoption is the technology acceptance model (TAM) (Davis, 1989; Davis, �agozzi, & WarB shaw, 1989)....
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TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Abstract: Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions of these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and construct validity in two studies involving a total of 152 users and four application programs. The measures were refined and streamlined, resulting in two six-item scales with reliabilities of .98 for usefulness and .94 for ease of use. The scales exhibited hgih convergent, discriminant, and factorial validity. Perceived usefulness was significnatly correlated with both self-reported current usage r = .63, Study 1) and self-predicted future usage r = .85, Study 2). Perceived ease of use was also significantly correlated with current usage r = .45, Study 1) and future usage r = .59, Study 2). In both studies, usefulness had a signficnatly greater correaltion with usage behavior than did ease of use. Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage. Implications are drawn for future research on user acceptance.
40,720 citations
TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Abstract: This paper presents a critique of expected utility theory as a descriptive model of decision making under risk, and develops an alternative model, called prospect theory. Choices among risky prospects exhibit several pervasive effects that are inconsistent with the basic tenets of utility theory. In particular, people underweight outcomes that are merely probable in comparison with outcomes that are obtained with certainty. This tendency, called the certainty effect, contributes to risk aversion in choices involving sure gains and to risk seeking in choices involving sure losses. In addition, people generally discard components that are shared by all prospects under consideration. This tendency, called the isolation effect, leads to inconsistent preferences when the same choice is presented in different forms. An alternative theory of choice is developed, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights. The value function is normally concave for gains, commonly convex for losses, and is generally steeper for losses than for gains. Decision weights are generally lower than the corresponding probabilities, except in the range of low prob- abilities. Overweighting of low probabilities may contribute to the attractiveness of both insurance and gambling. EXPECTED UTILITY THEORY has dominated the analysis of decision making under risk. It has been generally accepted as a normative model of rational choice (24), and widely applied as a descriptive model of economic behavior, e.g. (15, 4). Thus, it is assumed that all reasonable people would wish to obey the axioms of the theory (47, 36), and that most people actually do, most of the time. The present paper describes several classes of choice problems in which preferences systematically violate the axioms of expected utility theory. In the light of these observations we argue that utility theory, as it is commonly interpreted and applied, is not an adequate descriptive model and we propose an alternative account of choice under risk. 2. CRITIQUE
35,067 citations