Impact of Event Reputation on the Sponsor's Sentiment

Over a Decade of Social Opinion Mining.

Abstract: Social media popularity and importance is on the increase, due to people using it for various types of social interaction across multiple channels. This social interaction by online users includes submission of feedback, opinions and recommendations about various individuals, entities, topics, and events. This systematic review focuses on the evolving research area of Social Opinion Mining, tasked with the identification of multiple opinion dimensions, such as subjectivity, sentiment polarity, emotion, affect, sarcasm and irony, from user-generated content represented across multiple social media platforms and in various media formats, like text, image, video and audio. Therefore, through Social Opinion Mining, natural language can be understood in terms of the different opinion dimensions, as expressed by humans. This contributes towards the evolution of Artificial Intelligence, which in turn helps the advancement of several real-world use cases, such as customer service and decision making. A thorough systematic review was carried out on Social Opinion Mining research which totals 485 studies and spans a period of twelve years between 2007 and 2018. The in-depth analysis focuses on the social media platforms, techniques, social datasets, language, modality, tools and technologies, natural language processing tasks and other aspects derived from the published studies. Such multi-source information fusion plays a fundamental role in mining of people's social opinions from social media platforms. These can be utilised in many application areas, ranging from marketing, advertising and sales for product/service management, and in multiple domains and industries, such as politics, technology, finance, healthcare, sports and government. Future research directions are presented, whereas further research and development has the potential of leaving a wider academic and societal impact.

Over a decade of social opinion mining: a systematic review

Abstract: Social media popularity and importance is on the increase due to people using it for various types of social interaction across multiple channels. This systematic review focuses on the evolving research area of Social Opinion Mining, tasked with the identification of multiple opinion dimensions, such as subjectivity, sentiment polarity, emotion, affect, sarcasm and irony, from user-generated content represented across multiple social media platforms and in various media formats, like text, image, video and audio. Through Social Opinion Mining, natural language can be understood in terms of the different opinion dimensions, as expressed by humans. This contributes towards the evolution of Artificial Intelligence which in turn helps the advancement of several real-world use cases, such as customer service and decision making. A thorough systematic review was carried out on Social Opinion Mining research which totals 485 published studies and spans a period of twelve years between 2007 and 2018. The in-depth analysis focuses on the social media platforms, techniques, social datasets, language, modality, tools and technologies, and other aspects derived. Social Opinion Mining can be utilised in many application areas, ranging from marketing, advertising and sales for product/service management, and in multiple domains and industries, such as politics, technology, finance, healthcare, sports and government. The latest developments in Social Opinion Mining beyond 2018 are also presented together with future research directions, with the aim of leaving a wider academic and societal impact in several real-world applications.

Over a Decade of Social Opinion Mining: A Systematic Review

Abstract: Social media popularity and importance is on the increase due to people using it for various types of social interaction across multiple channels. This systematic review focuses on the evolving research area of Social Opinion Mining, tasked with the identification of multiple opinion dimensions, such as subjectivity, sentiment polarity, emotion, affect, sarcasm and irony, from user-generated content represented across multiple social media platforms and in various media formats, like text, image, video and audio. Through Social Opinion Mining, natural language can be understood in terms of the different opinion dimensions, as expressed by humans. This contributes towards the evolution of Artificial Intelligence which in turn helps the advancement of several real-world use cases, such as customer service and decision making. A thorough systematic review was carried out on Social Opinion Mining research which totals 485 published studies and spans a period of twelve years between 2007 and 2018. The in-depth analysis focuses on the social media platforms, techniques, social datasets, language, modality, tools and technologies, and other aspects derived. Social Opinion Mining can be utilised in many application areas, ranging from marketing, advertising and sales for product/service management, and in multiple domains and industries, such as politics, technology, finance, healthcare, sports and government. The latest developments in Social Opinion Mining beyond 2018 are also presented together with future research directions, with the aim of leaving a wider academic and societal impact in several real-world applications.

Latent dirichlet allocation

Abstract: We describe latent Dirichlet allocation (LDA), a generative probabilistic model for collections of discrete data such as text corpora. LDA is a three-level hierarchical Bayesian model, in which each item of a collection is modeled as a finite mixture over an underlying set of topics. Each topic is, in turn, modeled as an infinite mixture over an underlying set of topic probabilities. In the context of text modeling, the topic probabilities provide an explicit representation of a document. We present efficient approximate inference techniques based on variational methods and an EM algorithm for empirical Bayes parameter estimation. We report results in document modeling, text classification, and collaborative filtering, comparing to a mixture of unigrams model and the probabilistic LSI model.

Latent Dirichlet Allocation

Abstract: We propose a generative model for text and other collections of discrete data that generalizes or improves on several previous models including naive Bayes/unigram, mixture of unigrams [6], and Hof-mann's aspect model, also known as probabilistic latent semantic indexing (pLSI) [3]. In the context of text modeling, our model posits that each document is generated as a mixture of topics, where the continuous-valued mixture proportions are distributed as a latent Dirichlet random variable. Inference and learning are carried out efficiently via variational algorithms. We present empirical results on applications of this model to problems in text modeling, collaborative filtering, and text classification.

Conceptualizing, measuring, and managing customer-based brand equity

Abstract: The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...

Probabilistic Latent Semantic Analysis

Abstract: Probabilistic Latent Semantic Analysis is a novel statistical technique for the analysis of two-mode and co-occurrence data, which has applications in information retrieval and filtering, natural language processing, machine learning from text, and in related areas. Compared to standard Latent Semantic Analysis which stems from linear algebra and performs a Singular Value Decomposition of co-occurrence tables, the proposed method is based on a mixture decomposition derived from a latent class model. This results in a more principled approach which has a solid foundation in statistics. In order to avoid overfitting, we propose a widely applicable generalization of maximum likelihood model fitting by tempered EM. Our approach yields substantial and consistent improvements over Latent Semantic Analysis in a number of experiments.

Probabilistic latent semantic analysis

Abstract: Probabilistic Latent Semantic Analysis is a novel statistical technique for the analysis of two-mode and co-occurrence data, which has applications in information retrieval and filtering, natural language processing, machine learning from text, and in related areas. Compared to standard Latent Semantic Analysis which stems from linear algebra and performs a Singular Value Decomposition of co-occurrence tables, the proposed method is based on a mixture decomposition derived from a latent class model. This results in a more principled approach which has a solid foundation in statistics. In order to avoid overfitting, we propose a widely applicable generalization of maximum likelihood model fitting by tempered EM. Our approach yields substantial and consistent improvements over Latent Semantic Analysis in a number of experiments.