scispace - formally typeset
Search or ask a question
Journal ArticleDOI

Implicit measures: A normative analysis and review.

01 Jan 2009-Psychological Bulletin (American Psychological Association)-Vol. 135, Iss: 3, pp 347-368
TL;DR: This normative analysis provides a heuristic framework for organizing past and future research on implicit measures and reviews past research on the 2 implicit measures that are currently most popular: effects in implicit association tests and affective priming tasks.
Abstract: Implicit measures can be defined as outcomes of measurement procedures that are caused in an automatic manner by psychological attributes. To establish that a measurement outcome is an implicit measure, one should examine (a) whether the outcome is causally produced by the psychological attribute it was designed to measure, (b) the nature of the processes by which the attribute causes the outcome, and (c) whether these processes operate automatically. This normative analysis provides a heuristic framework for organizing past and future research on implicit measures. The authors illustrate the heuristic function of their framework by using it to review past research on the 2 implicit measures that are currently most popular: effects in implicit association tests and affective priming tasks.

Content maybe subject to copyright    Report

Citations
More filters
Journal ArticleDOI
TL;DR: A review of 122 research reports (184 independent samples, 14,900 subjects) found average r =.274 for prediction of behavioral, judgment, and physiological measures by Implicit Association Test (IAT) measures as mentioned in this paper.
Abstract: This review of 122 research reports (184 independent samples, 14,900 subjects) found average r = .274 for prediction of behavioral, judgment, and physiological measures by Implicit Association Test (IAT) measures. Parallel explicit (i.e., self-report) measures, available in 156 of these samples (13,068 subjects), also predicted effectively (average r = .361), but with much greater variability of effect size. Predictive validity of self-report was impaired for socially sensitive topics, for which impression management may distort self-report responses. For 32 samples with criterion measures involving Black-White interracial behavior, predictive validity of IAT measures significantly exceeded that of self-report measures. Both IAT and self-report measures displayed incremental validity, with each measure predicting criterion variance beyond that predicted by the other. The more highly IAT and self-report measures were intercorrelated, the greater was the predictive validity of each.

2,690 citations

Journal ArticleDOI
TL;DR: Although some associations between implicit bias and health care outcomes were nonsignificant, results showed that implicit bias was significantly related to patient-provider interactions, treatment decisions, treatment adherence, and patient health outcomes.
Abstract: Background. In the United States, people of color face disparities in access to health care, the quality of care received, and health outcomes. The attitudes and behaviors of health care providers have been identified as one of many factors that contribute to health disparities. Implicit attitudes are thoughts and feelings that often exist outside of conscious awareness, and thus are difficult to consciously acknowledge and control. These attitudes are often automatically activated and can influence human behavior without conscious volition.Objectives. We investigated the extent to which implicit racial/ethnic bias exists among health care professionals and examined the relationships between health care professionals’ implicit attitudes about racial/ethnic groups and health care outcomes.Search Methods. To identify relevant studies, we searched 10 computerized bibliographic databases and used a reference harvesting technique.Selection Criteria. We assessed eligibility using double independent screening ba...

1,299 citations


Cites background from "Implicit measures: A normative anal..."

  • ...The IAT is the most widely known implicit measure but also the most controversial.(52,61) A final limitation was the narrowness in measurement of implicit bias....

    [...]

Book
22 Apr 2013
TL;DR: This paper developed and tested a dual-process theory of political beliefs, attitudes, and behavior, claiming that all thinking, feeling, reasoning, and doing have an automatic component as well as a conscious deliberative component.
Abstract: Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

718 citations

Journal ArticleDOI
TL;DR: This selective review highlights many of the consistent findings supporting predictive effects of implicit cognition on substance use and abuse in adolescents and adults; reveals a recent integration with dual-process models; outlines the rapid evolution of different measurement tools; and introduces new routes for intervention.
Abstract: Research on implicit cognition and addiction has expanded greatly during the past decade. This research area provides new ways to understand why people engage in behaviors that they know are harmful or counterproductive in the long run. Implicit cognition takes a different view from traditional cognitive approaches to addiction by assuming that behavior is often not a result of a reflective decision that takes into account the pros and cons known by the individual. Instead of a cognitive algebra integrating many cognitions relevant to choice, implicit cognition assumes that the influential cognitions are the ones that are spontaneously activated during critical decision points. This selective review highlights many of the consistent findings supporting predictive effects of implicit cognition on substance use and abuse in adolescents and adults; reveals a recent integration with dual-process models; outlines the rapid evolution of different measurement tools; and introduces new routes for intervention.

532 citations


Cites background or methods from "Implicit measures: A normative anal..."

  • ...As with any implicit assessment method, it is important to state the specific nature of the implicit process attributed to measurement outcomes (De Houwer et al. 2009)....

    [...]

  • ...De Houwer, Moors, and colleagues (De Houwer et al. 2009, Moors & De Houwer 2006) have listed a variety of ways in which processes may be classified as implicit or automatic, emphasizing such qualities as goal independence, absence of intentionality, uncontrollability, lack of awareness of one…...

    [...]

Journal ArticleDOI
TL;DR: A meta-analysis of studies examining the predictive validity of Implicit Association Test (IAT) and explicit measures of bias for a wide range of criterion measures of discrimination was conducted by as discussed by the authors.
Abstract: This article reports a meta-analysis of studies examining the predictive validity of the Implicit Association Test (IAT) and explicit measures of bias for a wide range of criterion measures of discrimination. The meta-analysis estimates the heterogeneity of effects within and across 2 domains of intergroup bias (interracial and interethnic), 6 criterion categories (interpersonal behavior, person perception, policy preference, microbehavior, response time, and brain activity), 2 versions of the IAT (stereotype and attitude IATs), 3 strategies for measuring explicit bias (feeling thermometers, multi-item explicit measures such as the Modern Racism Scale, and ad hoc measures of intergroup attitudes and stereotypes), and 4 criterion-scoring methods (computed majority-minority difference scores, relative majority-minority ratings, minority-only ratings, and majority-only ratings). IATs were poor predictors of every criterion category other than brain activity, and the IATs performed no better than simple explicit measures. These results have important implications for the construct validity of IATs, for competing theories of prejudice and attitude-behavior relations, and for measuring and modeling prejudice and discrimination.

500 citations

References
More filters
Journal ArticleDOI
TL;DR: The present interpretation of construct validity is not "official" and deals with some areas where the Committee would probably not be unanimous, but the present writers are solely responsible for this attempt to explain the concept and elaborate its implications.
Abstract: Validation of psychological tests has not yet been adequately conceptualized, as the APA Committee on Psychological Tests learned when it undertook (1950-54) to specify what qualities should be investigated before a test is published. In order to make coherent recommendations the Committee found it necessary to distinguish four types of validity, established by different types of research and requiring different interpretation. The chief innovation in the Committee's report was the term construct validity.[2] This idea was first formulated by a subcommittee (Meehl and R. C. Challman) studying how proposed recommendations would apply to projective techniques, and later modified and clarified by the entire Committee (Bordin, Challman, Conrad, Humphreys, Super, and the present writers). The statements agreed upon by the Committee (and by committees of two other associations) were published in the Technical Recommendations (59). The present interpretation of construct validity is not "official" and deals with some areas where the Committee would probably not be unanimous. The present writers are solely responsible for this attempt to explain the concept and elaborate its implications.

9,935 citations


"Implicit measures: A normative anal..." refers methods in this paper

  • ...Following the recommendations of Cronbach and Meehl (1955), researchers developed theories (so-called nomological networks) about whether a particular target attribute (e.g., intelligence) should or should not be related to other attributes (e.g., general knowledge)....

    [...]

Journal ArticleDOI
TL;DR: An implicit association test (IAT) measures differential association of 2 target concepts with an attribute when instructions oblige highly associated categories to share a response key, and performance is faster than when less associated categories share a key.
Abstract: An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect + pleasant) share a key. This performance difference implicitly measures differential association of the 2 concepts with the attribute. In 3 experiments, the IAT was sensitive to (a) near-universal evaluative differences (e.g., flower vs. insect), (b) expected individual differences in evaluative associations (Japanese + pleasant vs. Korean + pleasant for Japanese vs. Korean subjects), and (c) consciously disavowed evaluative differences (Black + pleasant vs. White + pleasant for self-described unprejudiced White subjects).

9,731 citations


"Implicit measures: A normative anal..." refers background or methods or result in this paper

  • ...In the second part of this article, we perform this exercise with regard to the two types of implicit measures that are currently most popular: effects in implicit association tests (IATs; Greenwald et al., 1998) and affective priming tasks (Fazio et al., 1995)....

    [...]

  • ...In the second part of this article, we perform this exercise with regard to the two types of implicit measures that are currently most popular: effects in implicit association tests (IATs; Greenwald et al., 1998) and affective priming tasks (Fazio et al....

    [...]

  • ...In line with the hypothesis that IAT effects can register attitudes, Greenwald et al. (1998) showed that an IAT designed to measure the attitudes toward flowers and insects indeed revealed more positive attitudes toward flowers than toward insects....

    [...]

  • ...In their seminal paper, Greenwald et al. (1998) argued that IAT effects (i.e., the difference in performance on the two tasks of an IAT procedure) reflect associations between concepts (hence the name Implicit Association Test)....

    [...]

  • ...In an unpublished study, De Houwer (2000) added two categories (numbers and nonwords) to a standard flower–insect IAT (see Greenwald et al., 1998)....

    [...]

Journal ArticleDOI
TL;DR: The present paper shows how the extended theory can account for results of several production experiments by Loftus, Juola and Atkinson's multiple-category experiment, Conrad's sentence-verification experiments, and several categorization experiments on the effect of semantic relatedness and typicality by Holyoak and Glass, Rips, Shoben, and Smith, and Rosch.
Abstract: This paper presents a spreading-acti vation theory of human semantic processing, which can be applied to a wide range of recent experimental results The theory is based on Quillian's theory of semantic memory search and semantic preparation, or priming In conjunction with this, several of the miscondeptions concerning Qullian's theory are discussed A number of additional assumptions are proposed for his theory in order to apply it to recent experiments The present paper shows how the extended theory can account for results of several production experiments by Loftus, Juola and Atkinson's multiple-category experiment, Conrad's sentence-verification experiments, and several categorization experiments on the effect of semantic relatedness and typicality by Holyoak and Glass, Rips, Shoben, and Smith, and Rosch The paper also provides a critique of the Smith, Shoben, and Rips model for categorization judgments Some years ago, Quillian1 (1962, 1967) proposed a spreading-acti vation theory of human semantic processing that he tried to implement in computer simulations of memory search (Quillian, 1966) and comprehension (Quillian, 1969) The theory viewed memory search as activation spreading from two or more concept nodes in a semantic network until an intersection was found The effects of preparation (or priming) in semantic memory were also explained in terms of spreading activation from the node of the primed concept Rather than a theory to explain data, it was a theory designed to show how to build human semantic structure and processing into a computer

7,586 citations


"Implicit measures: A normative anal..." refers background in this paper

  • ...The first account of affective (and other) priming effects was formulated in terms of activation spreading through a semantic network (Collins & Loftus, 1975; Collins & Quillian, 1969)....

    [...]

  • ...The relative contributions of these processes and the variables determining their impact have hardly been studied (see Conrey et al., 2005, and Klauer et al., 2007, for exceptions). With regard to the implicitness criterion, much of the work still needs to be done. This is a surprising conclusion, given that implicitness is exactly the feature that is supposed to set apart implicit measures from other measures. The normative analysis can guide not only future research on IAT and affective priming effects but research on other implicit measures that have already been proposed or that will be proposed in the future. It would lead us too far afield to discuss the implications of the normative analysis separately for each implicit measure that is currently available. We will discuss only one of these measures, namely, scores on the Thematic Apperception Test (TAT; Morgan & Murray, 1935). The TAT is a projective test in which participants are asked to describe pictures of socially ambiguous scenes. On the basis of the content of their responses, scores can be derived that are assumed to reveal implicit motives, such as the need for achievement (e.g., McClelland, Koestner, & Weinberger, 1989). We choose this test because it differs substantially from the IAT and the affective priming task and because it was developed long before the term implicit measure was introduced. As such, it allows us to illustrate the width of application of our normative analysis. From the perspective of the normative analysis, most of the research on the TAT has been directed at verifying the what criterion but little or no research has looked at the how and implicitness criteria. Most TAT studies were correlational in nature and were aimed at assessing whether TAT scores indeed reflect implicit motives (see Lilienfeld, Wood, & Garb, 2000, and McClelland et al., 1989, for opposing views). Very little attention has been given to verifying the how criterion (i.e., to examining the causal nature of the processes by which implicit motives influence the stories that participants produce in response to TAT pictures). The only exception of which we are aware is the work of Tuerlinckx, De Boeck, and Lens (2002), who formulated and tested three simple theories about the processes underlying responses during the TAT....

    [...]

Journal ArticleDOI
TL;DR: The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology.
Abstract: Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that past experience influences judgment in a fashion not introspectively known by the actor. The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology. Methodologically, this review calls for increased use of indirect measures--which are imperative in studies of implicit cognition. The theorized ordinariness of implicit stereotyping is consistent with recent findings of discrimination by people who explicitly disavow prejudice. The finding that implicit cognitive effects are often reduced by focusing judges' attention on their judgment task provides a basis for evaluating applications (such as affirmative action) aimed at reducing such unintended discrimination.

5,682 citations


"Implicit measures: A normative anal..." refers background in this paper

  • ...Whereas some refer to a certain aspect of awareness (e.g., Greenwald & Banaji, 1995), others emphasize the lack of control (i.e., the lack of an impact of goals relating to the process; e.g., Fazio & Olson, 2003)....

    [...]

  • ...Although the term implicit is often seen as being virtually synonymous with the term unaware (e.g., Greenwald & Banaji, 1995), it is rarely made explicit what it means to say that a measure is unaware....

    [...]

Journal ArticleDOI
TL;DR: It is concluded that recent theories placing the explanatory weight on parallel processing of the irrelevant and the relevant dimensions are likely to be more sucessful than are earlier theories attempting to locate a single bottleneck in attention.
Abstract: The literature on interference in the Stroop Color-Word Task, covering over 50 years and some 400 studies, is organized and reviewed. In so doing, a set of 18 reliable empirical finding is isolated that must be captured by any successful theory of the Stroop effect. Existing theoretical positions are summarized and evaluated in view of this critical evidence and the 2 major candidate theories ―relative speed of processing and automaticity of reading― are found to be wanting. It is concluded that recent theories placing the explanatory weight on parallel processing of the irrelevant and the relevant dimensions are likely to be more sucessful than are earlier theories attempting to locate a single bottleneck in attention

5,172 citations


"Implicit measures: A normative anal..." refers background in this paper

  • ...De Houwer (2001, 2003b) pointed out that there are structural similarities between stimulus– response compatibility tasks, such as the well-known Stroop task (see MacLeod, 1991, for a review) and the IAT task....

    [...]