Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study
Citations
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Cites background from "Importance of the Corporate Reputat..."
...…can define reputation as a functional phenomenon originating from the creation of a diversity of noteworthy properties that distinguishes companies, nurtures relationships, and makes businesses over time through the formal and informal lines of organisational relationships (Miremadi et al., 2011)....
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...On the other hand, (helm, 2007) suggest that although many researchers had found the direct and significant relation between satisfaction and loyalty, satisfaction is not always the only and reliable antecedent of loyalty (Miremadi et al., 2011)....
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...Also Loureiro and Kastenholz (2011), Miremadi et al. (2011), and Walsh et al. (2006) have confirmed significant impact of organizational reputation on customer satisfaction in their research too....
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References
41 citations
"Importance of the Corporate Reputat..." refers background or methods in this paper
...According to Iacobucci and Ostrom, (1996) relationships at the structural level are firm-to-firm, individual-to-individual and individual-to-firm relationships. In this paper the focus of our attention is on either firm-to-firm or individual to firm relationships. Price & Arnould (1999) believed that as the personal interaction continues over time, social bonds are likely to develop between the parties. Thus such bonds are important to gain customer loyalty, and the social aspects of a relationship are sometimes found to be even more important than occasional price breaks or special service (Gwinner, Gremler, & Bitner, 1998). Selnes & Hansen (2001) stated that the antecedent of customer loyalty gain attention of the researchers and interestingly in their study they claimed that personal relationship have been identified as a potential driver of loyalty. Foster & Cadogan (2000) stated “buyers are not necessarily committed to establishing long- term relationships with their suppliers; rather, it is suppliers themselves who are proactive in the development of marketing relationships since they see a resulting economic benefit as a direct result of customers' loyalty behaviors”....
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...We selected PLS program for a few reasons such as ease of use, adaptability, and consistency with analytical approach of Ulaga & Eggert (2006a &b) and Hutchinson et al., (2010). 4....
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...According to Iacobucci and Ostrom, (1996) relationships at the structural level are firm-to-firm, individual-to-individual and individual-to-firm relationships. In this paper the focus of our attention is on either firm-to-firm or individual to firm relationships. Price & Arnould (1999) believed that as the personal interaction continues over time, social bonds are likely to develop between the parties. Thus such bonds are important to gain customer loyalty, and the social aspects of a relationship are sometimes found to be even more important than occasional price breaks or special service (Gwinner, Gremler, & Bitner, 1998). Selnes & Hansen (2001) stated that the antecedent of customer loyalty gain attention of the researchers and interestingly in their study they claimed that personal relationship have been identified as a potential driver of loyalty....
[...]
...According to Iacobucci and Ostrom, (1996) relationships at the structural level are firm-to-firm, individual-to-individual and individual-to-firm relationships. In this paper the focus of our attention is on either firm-to-firm or individual to firm relationships. Price & Arnould (1999) believed that as the personal interaction continues over time, social bonds are likely to develop between the parties. Thus such bonds are important to gain customer loyalty, and the social aspects of a relationship are sometimes found to be even more important than occasional price breaks or special service (Gwinner, Gremler, & Bitner, 1998). Selnes & Hansen (2001) stated that the antecedent of customer loyalty gain attention of the researchers and interestingly in their study they claimed that personal relationship have been identified as a potential driver of loyalty. Foster & Cadogan (2000) stated “buyers are not necessarily committed to establishing long- term relationships with their suppliers; rather, it is suppliers themselves who are proactive in the development of marketing relationships since they see a resulting economic benefit as a direct result of customers' loyalty behaviors”. Yau et al., (1999) pointed out in the context of business-to-business industrial relationships, “relationships require strong elements of interpersonal obligation, and are undertaken between individuals or networks of individuals rather than between organized corporate groups”....
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...According to Iacobucci and Ostrom, (1996) relationships at the structural level are firm-to-firm, individual-to-individual and individual-to-firm relationships....
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