Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study
Citations
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Cites background from "Importance of the Corporate Reputat..."
...…can define reputation as a functional phenomenon originating from the creation of a diversity of noteworthy properties that distinguishes companies, nurtures relationships, and makes businesses over time through the formal and informal lines of organisational relationships (Miremadi et al., 2011)....
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...On the other hand, (helm, 2007) suggest that although many researchers had found the direct and significant relation between satisfaction and loyalty, satisfaction is not always the only and reliable antecedent of loyalty (Miremadi et al., 2011)....
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...Also Loureiro and Kastenholz (2011), Miremadi et al. (2011), and Walsh et al. (2006) have confirmed significant impact of organizational reputation on customer satisfaction in their research too....
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References
345 citations
"Importance of the Corporate Reputat..." refers background in this paper
...(Anderson & Sullivan, 1993; Bontis & Booker, 2007)....
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...Bontis & Booker (2007) believed that the link between satisfaction and reputation gain less attention in compare to the link between loyalty and reputation....
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"Importance of the Corporate Reputat..." refers background in this paper
...It is highly investigated that the personal relationships between the customer and the salesperson will highly influence the firm-selling outcome on account of its impact on customer satisfaction and trust as well as repurchase intentions, willingness to recommend the provider to other potential customers (Foster and Cadogan, 2000; Tam and Wong, 2001; Johnson et al. 2003)....
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...Foster & Cadogan (2000) stated “buyers are not necessarily committed to establishing long- term relationships with their suppliers; rather, it is suppliers themselves who are proactive in the development of marketing relationships since they see a resulting economic benefit as a direct result of…...
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...…and the salesperson will highly influence the firm-selling outcome on account of its impact on customer satisfaction and trust as well as repurchase intentions, willingness to recommend the provider to other potential customers (Foster and Cadogan, 2000; Tam and Wong, 2001; Johnson et al. 2003)....
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