[In]visible [in]tangibles: Visual portraits of the business élite
TL;DR: In this paper, the authors construct a framework from art theory to interpret portraits of the business elite and their associated intangibles, and identify four sets of rhetorical codes in portraiture: physical, dress, spatial and interpersonal.
Abstract: Visual portraits of the business elite are widely disseminated, and form significant sites for communicating messages regarding leadership and associated intellectual, symbolic and social intangibles, yet have been neglected in accounting research. At the same time, accounting for intangibles is recognised to be inadequate. This inter-disciplinary article constructs a framework from art theory to interpret portraits of the business elite and their associated [in]visible [in]tangibles. Four sets of rhetorical codes in portraiture are identified: physical, dress, spatial and interpersonal. Illustrative portraits from annual reports and the media are analysed to indicate how [in]visible [in]tangibles are portrayed through visual rhetoric.
...read more
Citations
307 citations
211 citations
Cites background from "[In]visible [in]tangibles: Visual p..."
...The many and diverse issues at stake in visual management studies range from: corporate identity and brand management (Schroeder 2005, 2012) to visually constructed representations of corporate leadership (Davison 2010; Guthey and Jackson 2005); from ideological questions such as gender (Brewis 1998; Kuasirikun 2010) to fun at work (Warren 2002); memorialization of organizational death (Bell 2012) to trust and accountability (Cho et al....
[...]
...…studies range from: corporate identity and brand management (Schroeder 2005, 2012) to visually constructed representations of corporate leadership (Davison 2010; Guthey and Jackson 2005); from ideological questions such as gender (Brewis 1998; Kuasirikun 2010) to fun at work (Warren 2002);…...
[...]
...Also drawing on art theory, Davison (2010) constructs a model of visual portraiture from art theory (physical, dress, spatial and interpersonal codes) and uses it to analyse intangible aspects of business communicated by portraits of business leaders in corporate annual reports (e.g. Reuters CEO…...
[...]
125 citations
110 citations
Cites background or methods from "[In]visible [in]tangibles: Visual p..."
...Sometimes researchers are interested in the images selected and projected by a business organization, such as those included in annual reports (Davison, 2010; Dougherty & Kunda, 1990; Preston & Young, 2000)....
[...]
...To clarify, some use of photographs is embedded in a field study (e.g., Heisley & Levy, 1991; Kobayashi et al., 2008; Venkatraman & Nelson, 2008); other photographic uses do not entail interaction with the field (e.g., Davison, 2010; Guthey & Jackson, 2005; Preston & Young, 2000)....
[...]
...…example, photographs in annual reports have been interpreted to examine stable corporate customer orientations over time in marketing (Dougherty & Kunda, 1990), to study leadership traits (Davison, 2010), and to examine corporate global identity construction in accounting (Preston & Young, 2000)....
[...]
...If archival images are being used, permission to reproduce will usually be required by journal editors (see Davison, 2010; Preston & Young, 2000)....
[...]
77 citations
References
35,312 citations
30,770 citations
10,511 citations
7,067 citations
[...]
5,978 citations