Innovation and business success: The mediating role of customer participation
Citations
296 citations
176 citations
160 citations
Cites background from "Innovation and business success: Th..."
...Therefore, firms that put their effort into reaching better performance should effectively manage their customers’ knowledge (Lee et al., 2011; Ngo and O’Cass, 2012)....
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...Furthermore, Ngo and O’Cass (2012) explored an indirect effect of customer participation on operational performance....
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...Ngo and O’Cass (2012) also explored the indirect effect of customer participation on operational performance....
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...Hence, firms have recently started to implement customer knowledge management (CKM) to engage customers in the firms’ processes and utilize their knowledge and ideas (Nambisan, 2009; Ngo and O’Cass, 2012)....
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153 citations
Cites background or methods from "Innovation and business success: Th..."
...…Operational Definition: The degree of consumers' effort and involvement, both mental and physical, necessary to participate in an activity (Ngo & O'Cass, 2013) CP1 We work with customers to serve them better Ngo & O'Cass, 2013 CP2 We work with our customers to co-produce offerings that…...
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...…involvement, both mental and physical, necessary to participate in an activity (Ngo & O'Cass, 2013) CP1 We work with customers to serve them better Ngo & O'Cass, 2013 CP2 We work with our customers to co-produce offerings that mobilize customers CP3 We interact with customers to co-design…...
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...Customer participation scales (Ngo & O'Cass, 2013) were adopted according to the context....
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...Researchers find that there are strong relationships between customer behavioural intention on customer participation (Ngo & O'Cass, 2013) and customer dynamics (H3: g ¼ 0.366, t ¼ 7.043; and H4: g¼ 0.159, t¼ 3.048, supported)....
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...A research by Ngo and O'Cass (2013) revealed that customer participation is the degree of consumers’ involvement and effort, both physical andmental, essential to participate in an activity....
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151 citations
Cites background from "Innovation and business success: Th..."
...…system theory classifies the innovation capability of companies into two categories: (1) technical innovation capability (development of new services, service operations, and technology) and (2) non-technical innovation capability (managerial, market, and marketing) (Ngo & O'Cass, 2013)....
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...Studies like Ngo and O'Cass (2013), which uses data from 259 firms, have empirically established the linkages between innovation capabilities (both technical and non-technical) and the quality of a firm's services....
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...According to Ngo and O'Cass (2013), the literature pays much attention to technical innovation whereas nontechnical innovation, such as management, sales, and marketing, has received little attention to date....
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...Some studies present innovation and marketing as the two aspects central to the organizations' ability to gain capital in a competitive market (Ngo & O'Cass, 2013; Nguyen, Yu, Melewar, & Gupta, 2016)....
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...This research underpins the social and technical aspects of sociotechnical system theory: (1) technical innovation capability (developing new services, service operations, and technology), and (2) non-technical innovation capability (managerial, market, and marketing) (Ngo & O'Cass, 2013)....
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References
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