Journal Article•
Innovation: web 2.0, online-communities and mobile social networking
01 Nov 2009-WSEAS Transactions on Computers archive (World Scientific and Engineering Academy and Society (WSEAS))-Vol. 8, Iss: 11, pp 1825-1834
TL;DR: In this article, the authors highlight the latest trends and evolution of mobile social networks and online-communities and conclude that there are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.
Abstract: Recently, an online social network phenomenon has swept over the Web and the signs say that Social Networking Sites (SNS) are growing in importance not just as places for individuals to communicate, network, and express themselves but also as advertising and marketing vehicles. Combining social networks to the mobile environment is a growing interest as it allows users to be in their online social community despite their mobility. To date, several surveys and studies have brought some insights into this field. However, methods are often not general or detailed enough for evaluation and comparison. In this study we highlight latest trends and evolution of Mobile Social Networking and Online-Communities. The existing research is reviewed and organized to summarize what we know about their usage. This paper concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates. What we present in this study can be generalized for other enterprise-grade Social Networks, either for their own business purposes or as a contract job for another company.
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57 citations
TL;DR: There is a significant gender difference in Photographs and Status Updates and positive correlations also exist between English proficiency and Social Connection, Shared Identities, photographs and Content.
Abstract: This study aims to empirically examine the influence of gender and English proficiency on Facebook Mobile (FbM) adoption from the Malaysian perspective. Questionnaire was administered to 400 undergraduates in a Malaysian private university. The results showed that there is a significant gender difference in Photographs and Status Updates. Positive correlations also exist between English proficiency and Social Connection, Shared Identities, Photographs and Content. Outcomes from the study have given direct or indirect implications to mobile communication manufacturers and service providers, mobile social networking researchers, photographs industry players and the society as a whole.
32 citations
Cites background from "Innovation: web 2.0, online-communi..."
...0 has also lead to the increase of computer mediated social networks such as Facebook, MySpace and LinkedIn (Lee et al., 2009)....
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TL;DR: The present study aimed to find key SNS characteristics that can be directly related to their diffusion patterns; to classify existing SNSs according to those derived characteristics; and to examine whether the different types of SNS actually lead to distinct diffusion patterns or not.
6 citations
01 Jan 2010
TL;DR: In this article, the authors analyzed different ICT-service innovations for users of e-recruiting sites: applicants, recruiters and personnel marketers, and derived an initial categorization of service offerings for e-Recruitment sites.
Abstract: paper we have analyzed different ICT-service innovations for users of e-recruiting sites: applicants, recruiters and personnel marketers. By analyzing the e-recruiting and services literature, an initial categorization of service offerings for e-recruiting sites was derived. Following the literature study, the service offerings of the largest 100 international e- recruiting sites were investigated. By comparing the data from the literature and the website analyses, strategies for differentiating e-recruiting service providers were derived. KeywordsICT service innovation, web 2.0 recruiting
2 citations
Cites background from "Innovation: web 2.0, online-communi..."
...[14] They target a small market and facilitate in connecting to branch members....
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01 Jan 2014
TL;DR: The authors present a prototype experimental social networking platform (HACKMI2) as a case study for a comparative analysis of three popular industry threat-modeling approaches, indicating that software and/or asset-centric approaches provide only a high-level analysis of a system’s architecture and are not as effective as attacker-centric models in identifying highrisk security vulnerabilities in a system.
Abstract: Supported by the Web 3.0 platform that enables dynamic content sharing, social networking applications are a ubiquitous information exchange platform. Content sharing raises the question of privacy with concerns typically centered on vulnerabilities resulting in identity theft. Identifying privacy vulnerabilities is a challenging problem because mitigations are implemented at the end of the software development life cycle, sometimes resulting in severe vulnerabilities. The authors present a prototype experimental social networking platform (HACKMI2) as a case study for a comparative analysis of three popular industry threat-modeling approaches. They focus on identified vulnerabilities, risk impact, and mitigation strategies. The results indicate that software and/or asset-centric approaches provide only a high-level analysis of a system’s architecture and are not as effective as attacker-centric models in identifying highrisk security vulnerabilities in a system. Furthermore, attacker-centric models are effective in providing security administrators useful suggestions for addressing security vulnerabilities.
1 citations
References
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TL;DR: Netnography as mentioned in this paper is an online marketing research technique adapted to the study of online communities that provides information on the symbolism, meanings, and consumption patterns of online consumer groups and provides guidelines that acknowledge the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research.
Abstract: The author develops “netnography” as an online marketing research technique for providing consumer insight. Netnography is ethnography adapted to the study of online communities. As a method, netnography is faster, simpler, and less expensive than traditional ethnography and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The author provides guidelines that acknowledge the online environment, respect the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research. As an illustrative example, the author provides a netnography of an online coffee newsgroup and discusses its marketing implications.
3,359 citations
"Innovation: web 2.0, online-communi..." refers background in this paper
...Kozinets (2002) [19] too delineates four kinds of online communities....
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...Kozinets (2002) proposed the four types of communities as dungeons [19], that is, online environments where players interact, such as for online video games, circles, interest structured collection of common interests, rooms (computer-mediated environments where people interact socially in real time), and boards (online communities organized around interest specific bulletin boards)....
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...Kozinets (2002) proposed the four types of communities as dungeons [19], that is, online environments where players interact, such as for online video games, circles, interest structured collection of common interests, rooms (computer-mediated environments where people interact socially in real…...
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Book•
01 Jan 1997TL;DR: Hagel as mentioned in this paper discussed the effects of virtual communities on business models and marketing strategies. But he did not discuss the impact of virtual community on marketing strategies and did not address how virtual communities can help expand markets, increase visibility, and improve profitability.
Abstract: What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.
1,664 citations
"Innovation: web 2.0, online-communi..." refers background in this paper
...Hagel and Armstrong (1997) [14] propose four major types of online-communities based on people’s desire to meet basic human needs: interest, relationship, fantasy, and transaction....
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995 citations
"Innovation: web 2.0, online-communi..." refers background in this paper
...Hagel and Armstrong (1997) [14] propose four major types of online-communities based on people’s desire to meet basic human needs: interest, relationship, fantasy, and transaction....
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10 May 2009
TL;DR: This work examines attitudes and behaviors in a large, technologically-savvy organization through a broad survey and thirty focused interviews and finds extensive social and work uses, with complex patterns that differ with software system and networker age.
Abstract: The use of social networking software by professionals is increasing dramatically. How it is used, whether it enhances or reduces productivity, and how enterprise-friendly design and use might evolve are open questions. We examine attitudes and behaviors in a large, technologically-savvy organization through a broad survey and thirty focused interviews. We find extensive social and work uses, with complex patterns that differ with software system and networker age. Tensions arise when use spans social groups and the organization's firewall. Although use is predominantly to support weak ties whose contribution to productivity can be difficult to prove, we anticipate rapid uptake of social networking technology by organizations.
651 citations
"Innovation: web 2.0, online-communi..." refers background in this paper
...0 applications such as Facebook, Myspace and LinkedIn are social networks [28]....
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TL;DR: The mass adoption of social-networking Websites points to an evolution in human social interaction and creates a riper breeding ground for social networking and collaboration.
Abstract: In the context of today's electronic media, social networking has come to mean individuals using the Internet and Web applications to communicate in previously impossible ways. This is largely the result of a culture-wide paradigm shift in the uses and possibilities of the Internet itself. The current Web is a much different entity than the Web of a decade ago. This new focus creates a riper breeding ground for social networking and collaboration. In an abstract sense, social networking is about everyone. The mass adoption of social-networking Websites points to an evolution in human social interaction.
424 citations