Innovative controlling and audit – opportunities for SMEs
20 Aug 2019-Problems and perspectives in management (Přemysl Písař, Václav Kupec)-Vol. 17, Iss: 3, pp 184-195
TL;DR: In this article, the authors focused on causalities between innovative controlling, audit, enterprise innovation activities and the results put in context with ROA, ROE, turnover, etc.
Abstract: This research is oriented to SME’s innovation activities, its management system and competitiveness based on innovations. Research is focused on causalities between innovative controlling, audit, enterprise innovation activities and the results put in context with ROA, ROE, turnover. Data for this research were collected in 317 European SMEs by researches by using questionnaire and analyzed by advanced statistical methods. The aim of this research is to identify key factors for successful innovation enterprise activities, to define weaknesses and common mistakes. Secondary aim is to design controlling process for SME’s innovation activities. The findings of this research are opening up topics for further research.
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01 Jan 2009
TL;DR: In this article, the authors highlight the problem of lack of ethics in management and suggest that if the practice does not respect the theoretical findings, management ceases to fulfil its strategic objective and creates a path to consumer thinking and consumer society.
Abstract: The contemporary management is often faced with the fact that in theory accepted basis are not in managerial practice fully followed. As an example, could be stated the understanding of the company as a system. In theory, an enterprise is defined as a relatively isolated system, but the practice often does not respect this fact and allows the company to act as an absolutely isolated system. Therefore, we encounter new concepts shareholder management and stakeholder management, which draw attention to this contradiction. If the practice does not respect the theoretical findings, management ceases to fulfil its strategic objective and creates a path to consumer thinking and consumer society. The ongoing economic crisis confirms these findings and highlights one of the main reasons which could be considered as lack of ethics in management. The aim of this paper is to inspire the reader to reflect on the possible changes of management philosophy.
224 citations
TL;DR: In this article, a correlation between the components of museum marketing communication, which is not being addressed in detail in the contemporary research, is found, which allows museum management to build their marketing communication on the principles of economy, efficiency and effectiveness (the 3E principles).
Abstract: Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum’s marketing communication. Changes, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert deliberation towards determining which components of their marketing communication are significant for museum visitors. Moreover, the effectiveness of the use of expenses plays an important role in museum management; it is also essential to combine effectively the individual components of marketing communication. The present research aims to find a correlation between the components of museum marketing communication, which is not being addressed in detail in the contemporary research. The aim of the research is therefore to determine the dependence amongst elements of the marketing communication of museums on questioning the visitors. The aim was achieved by implementing the modern audit approach and empirical research into marketing communication: the Paper Aided Personal Interview (PAPI) method with a Likert scale, a reliability check with Cronbach’s alpha, and dependency determination with Pearson’s correlation. All results were investigated through the use of a questionnaire on the international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on the principles of Economy, Efficiency, and Effectiveness (the 3E principles).
11 citations
Cites background from "Innovative controlling and audit – ..."
...Skelton (2014) links to this argument in his work, and Písař and Kupec (2019) summarize it in practice....
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TL;DR: A theoretical and practical comparison of internal audit and internal control concepts in the marketing environment and a strong correlation of the theoretical perception and a weak correlation with the audit and control tools used in practice are shown.
Abstract: There is a conceptual problem in the adequate application of internal audit and internal control in the real business of the marketing environment. Although both of these managerial tools are theoretically defined, they are practically interchangeable in business. This limits their application. It is therefore necessary to focus on both concepts and make the theory and practice more precise or remove any overlaps. The aim of this paper is therefore a theoretical and practical comparison of internal audit and internal control concepts in the marketing environment. To fulfil this purpose and verify the hypotheses, this paper uses computer assisted self interviewing. The research was conducted in Q1 2021 with a sample of 3052 small and medium enterprises from the international environment of the EU 27. The research conclusions show a strong correlation of the theoretical perception of the terms of internal audit and internal control. At the same time, they show a weak correlation with the audit and control tools used in practice. They also define audit as planned independent assurance (soft consultation) and control as operational managerial assurance (hard comparison). This defines and clarifies scientific theories for managerial practice, thus enhancing and increasing the efficiency of internal audits and internal control in the business environment.
8 citations
Dissertation•
01 Jan 2015
TL;DR: Prakticka cast prace je realizovana ve spolecnosti, ktera je světovým leaderem ve výrobě zařizeni pro energetiku a automatizaci.
Abstract: Předmětem diplomove prace je navrh zlepseni výrobnich procesů. Teoreticka cast je přehledem dosavadnich poznatků v teto oblasti. Prakticka cast prace je realizovana ve spolecnosti, ktera je světovým leaderem ve výrobě zařizeni pro energetiku a automatizaci. Cilem prace je pomoci metod procesni analýzy navrhnout zlepseni procesu výroby měřicich transformatorů vysokeho napěti a posoudit efektivnost navrhovane změny.
8 citations
References
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01 Jan 2009
TL;DR: In this article, the authors highlight the problem of lack of ethics in management and suggest that if the practice does not respect the theoretical findings, management ceases to fulfil its strategic objective and creates a path to consumer thinking and consumer society.
Abstract: The contemporary management is often faced with the fact that in theory accepted basis are not in managerial practice fully followed. As an example, could be stated the understanding of the company as a system. In theory, an enterprise is defined as a relatively isolated system, but the practice often does not respect this fact and allows the company to act as an absolutely isolated system. Therefore, we encounter new concepts shareholder management and stakeholder management, which draw attention to this contradiction. If the practice does not respect the theoretical findings, management ceases to fulfil its strategic objective and creates a path to consumer thinking and consumer society. The ongoing economic crisis confirms these findings and highlights one of the main reasons which could be considered as lack of ethics in management. The aim of this paper is to inspire the reader to reflect on the possible changes of management philosophy.
224 citations
Book•
26 Jul 2011
66 citations
"Innovative controlling and audit – ..." refers background in this paper
...Today, an audit is not only based on “hard” control approach, but focuses mainly on the “soft” consultation concept (Moeller, 2011, p. 32)....
[...]
TL;DR: In this article, structural analysis modeling (SEM) was the main analytical method for analyzing the impact of credit risk determinants in the SME segment on significant social and economic factors.
Abstract: Numerous research studies deal with the issue of researching the impacts on credit risk determinants in the SME segment. The study of economic factors that are easier to quantify from methodological point of view, and which prevent complex evaluation of causality of interest rate risk and the discovery of various social barriers dominate. This consistent fact forms a platform in designing the research to introduce a model of dependency of effective credit risk management in the SME segment on significant social and economic factors. Empirical research was carried out in the Czech business environment in 2017 on a sample of 352 enterprises. The structural analysis modeling (SEM) was the main analytical method. The research results confirmed the fact that an effective approach to managing the SME’s credit risk is determined by a number of factors of a noneconomic nature. The most important are education and family environment. These are followed by economic factors, such as a relationship with banks, financial knowledge in the area of capital and payment discipline. The multi-spectral dimension of the findings and causality also opened up a wide discussion and prepared a high-quality data research base for further deeper exploration of this issue.
66 citations