Intention to purchase on social commerce websites across cultures: A cross-regional study
01 Dec 2013-Information & Management (Elsevier Science Publishers B. V.)-Vol. 50, Iss: 8, pp 609-620
TL;DR: The research supports the moderating effect of culture and the mediating role of trust in a social network community on the relationship between social interactions (in terms of closeness and familiarity) and intention to purchase in social commerce environments and suggests that social commerce market penetration in East Asia may have relatively fewer barriers to overcome and be more likely to succeed than in the Latin America region.
About: This article is published in Information & Management.The article was published on 2013-12-01. It has received 357 citations till now. The article focuses on the topics: Social network & Social learning.
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01 Jun 2016
TL;DR: A systematic review of social commerce studies to explicate how consumers behave on social networking sites proposes a framework to elicit factors in consumers' decision-making process and believes that this framework can provide a useful basis for future social commerce research.
Abstract: The emergence of social commerce has brought substantial changes to both businesses and consumers. Hence, understanding consumer behavior in the context of social commerce has become critical for companies that aim to better influence consumers and harness the power of their social ties. Given that research on this issue is new and largely fragmented, it will be theoretically important to evaluate what has been studied and derive meaningful insights through a structured review of the literature. In this study, we conduct a systematic review of social commerce studies to explicate how consumers behave on social networking sites. We classify these studies, discuss noteworthy theories, and identify important research methods. More importantly, we draw upon the stimulus-organism-response model and the five-stage consumer decision-making process to propose an integrative framework for understanding consumer behavior in this context. We believe that this framework can provide a useful basis for future social commerce research. This study conducts a literature review of consumer behavior in social commerce.We review the research contexts, theories, and research methods of these studies.We propose a framework to elicit factors in consumers' decision-making process.The framework provides novel insights into how consumers behavior in this context.
386 citations
Cites background from "Intention to purchase on social com..."
...Trust transference theory [75] 1 Uses and gratifications theory [17,20] 2...
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...Culture-related theoretical perspectives [12,27,63,75,82,95,102,105] 8...
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...Moreover, a majority of these studies examine consumer behavior by shedding light on information (especially eWOM) seeking [4,5,12], purchase attitude [63,99], and purchase intention [53,75,98]....
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...service ambidexterity, culture [7,64,75,84,109] contexts, theories, and methods....
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...consciousness, product-related risk, culture [47,75,98]...
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TL;DR: It is found that positive and negative valence WOM, WOM content, and observing other consumers purchases significantly affect consumers intention to buy a product, thereby increasing the likelihood of actual buying and sharing product information with others on social commerce sites.
252 citations
Cites background or methods from "Intention to purchase on social com..."
...Intention of purchase (Noh et al., 2013; Sharma & Crossler, 2014) 1....
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...The four-item scale for the intention to purchase was modified from Noh et al. (2013) and Sharma and Crossler (2014) to fit our research context....
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TL;DR: S-commerce is revealed to be a promising new area of research, showing a new paradigm of conducting commerce using social media to reach customers and their networked friends.
245 citations
TL;DR: Investigation of consumer perceptions about information helpfulness in electronic word-of-mouth contexts finds that popularity signals, two-sided reviews, and expert sources (but not source trustworthiness) are perceived as helpful by consumers to assess service quality and performance.
227 citations
Cites background from "Intention to purchase on social com..."
...adoption [25, 81], product considerations and choice [41, 71, 77], brand awareness of as well as attitudes toward goods [48] and services [77], and purchase intentions [27, 48, 49, 56, 61, 82]....
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TL;DR: The results indicate that interpersonal interaction factors positively relate to flow experience and subsequently influence purchase intention and also find differences between young and old users in this area.
221 citations
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Book•
01 Jan 1991
TL;DR: In this article, the differences in the way strategists and their followers think are discussed, and practical solutions for those in business to help solve conflict between different groups are proposed, with a focus on how to find common problems which demand cooperation for the solution of these problems.
Abstract: Despite calls for better co-operation between countries and different cultures, there is still confrontation between people, groups and nations. But at the same time they are exposed to common problems which demand cooperation for the solution of these problems. This book helps to understand the differences in the way strategists and their followers think, offering practical solutions for those in business to help solve conflict between different groups.
16,894 citations