Intermediate microeconomics : A modern approach
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Cites background from "Intermediate microeconomics : A mod..."
...According to Weatherford and Bodily (1992), there is another way to segment customers....
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...According to Weatherford and Bodily (1992), there is another way to segment customers. In this practice, the business generated by the customer represents the segmentation basis, whereas the selling company offers larger discounts to customers with a higher demand. This quantity discounting is classified to be a marketing tool apart from revenue management by Weatherford and Bodily (1992). However, according to Kimms and Klein (2005), a varying amount of inquired goods and services can generate different valuations of demand which is why this aspect should be considered applying revenue management instruments....
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9 citations
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9 citations
9 citations