Interviews - Learning the craft of qualitative research interviewing
TL;DR: In this article, Steinar Kvale and Svend Brinkmann present the second edition of Interviews: Learning the Craft of Qualitative Research Interviewing (SSA), a collection of interviews with experts in the field of qualitative research.
Abstract: Interviews – Learning the Craft of Qualitative Research Interviewing Second edition Steinar Kvale and Svend Brinkmann Sage Publications, 2009 The front cover of the second edition of Interviews – L...
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TL;DR: The logical choices available in research methodologies; which enable the drawing of correct inferences to answer the various research questions that are asked by accounting researchers are introduced.
Abstract: The present paper introduces the logical choices available in research methodologies; which enable the drawing of correct inferences to answer the various research questions that are asked by accounting researchers.It starts with an overview of research paradigms as fundamental beliefs that affect the ways to conduct social research, including the choice of a particular research methodology. The paper then details the elements of case study design, including the justification to choose case organizations. The sections that follow present an overview of the required data and collection methods and discuss the methods used to analyze the collected data. Considerations regarding research quality are also presented. This paper is a useful reference or a starting point for researchers considering qualitative multi-method case study research designs.
809 citations
Cites background or methods from "Interviews - Learning the craft of ..."
...Because the researcher needs to decide what is to be included and excluded in transcription and becomes familiar with the content of the interview, transcribing can be seen as the initial step in data analysis (Miles and Huberman 1994; Kvale and Brinkmann 2009)....
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...As suggested by Kvale and Brinkmann (Kvale and Brinkmann 2009), the interview should be framed by a briefing before the interview commenced, and a debriefing afterwards....
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01 Feb 2017
TL;DR: The Task Force on Resources for the Publication of Qualitative Research of the Society for Qualitative Inquiry in Psychology as discussed by the authors proposed the concept of methodological integrity and recommended its evaluation via its two composite processes: (a) fidelity to the subject matter, which is the process by which researchers develop and maintain allegiance to the phenomenon under study as it is conceived within their tradition of inquiry, and (b) utility in achieving research goals.
Abstract: The current paper presents recommendations from the Task Force on Resources for the Publication of Qualitative Research of the Society for Qualitative Inquiry in Psychology, a section of Division 5 of the American Psychological Association. This initiative was a response to concerns by authors that reviews of qualitative research articles frequently utilize inflexible sets of procedures and provide contradictory feedback when evaluating acceptability. In response, the Task Force proposes the concept of methodological integrity and recommends its evaluation via its two composite processes: (a) fidelity to the subject matter, which is the process by which researchers develop and maintain allegiance to the phenomenon under study as it is conceived within their tradition of inquiry, and (b) utility in achieving research goals, which is the process by which researchers select procedures to generate insightful findings that usefully answer their research questions. Questions that guide the evaluation of these processes, example principles, and a flowchart are provided to help authors and reviewers in the process of both research design and review. The consideration of methodological integrity examines whether the implementation of fidelity and utility function coherently together. Researchers and reviewers also examine whether methods further the research goals, are consistent with researchers’ approaches to inquiry, and are tailored to the characteristics of the subject matter and investigators. This approach to evaluation encourages researchers and reviewers to shift from using standardized and decontextualized procedures as criteria for rigor toward assessing the underlying methodological bases for trustworthiness as they function within research projects.
426 citations
Cites background from "Interviews - Learning the craft of ..."
...…between the interviewer and participant impact the quality of data constructed (Gilligan, 2015; Josselson, 2013; Polkinghorne, 2005; Rogers, 2000); or strategically using leading questions to check the reliability of answers or verify interviewers’ interpretations (Kvale & Brinkmann, 2009)....
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TL;DR: In this article, the differences between proactive and reactive market research techniques during the development of new market offerings were analyzed, and significant differences were found, in terms of both content and originality, between the technique based on customer co-creation and the two traditional market research methods.
Abstract: Purpose - The purpose of this paper is to understand the differences between proactive and reactive market research techniques during the development of new market offerings. The study focused on the financial and innovative performance of traditional market research techniques, such as focus groups and in-depth interviews, in comparison to more co-creation-oriented techniques that are designed to capture customers value-in-use. Design/methodology/approach - The study was a two-stage process. Study I, an empirical investigation of 195 development projects in European companies, examined how these companies use different market research techniques and how this relates to the profit margins of new products and services. Study II designed an experiment with 50 users of a consumer good and evaluated the contribution of different market research techniques, based on the degree of originality and customer value. Findings - Significant differences were found, in terms of both content and originality, between the technique based on customer co-creation and the two traditional market research techniques (Study II). These findings can help to explain why the relationship between the use of market research techniques and profit margin (Study I) is stronger for co-creation techniques than it is for traditional market research techniques. Originality/value - Despite empirical evidence that the application of market research techniques based on co-creation can lead to original ideas, there is a lack of valid studies regarding how co-creation techniques perform in relation to more traditional methods of collaboration with customers.
319 citations
Cites background from "Interviews - Learning the craft of ..."
...The in-depth interviews and the focus group followed instructions that were typical for these market research techniques (Krueger and Casey, 2000; Kvale and Brinkmann, 2008)....
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...The in-depth interviews and the focus group followed instructions that were typical for these market research techniques (Krueger and Casey, 2000; Kvale and Brinkmann, 2008)....
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TL;DR: In this article, the authors assess the contributions of qualitative sociology, anthropology, discursive psychology and outline four "discourse dilemmas" which might provide the basis for a more critical and reflective dimension to the use of qualitative interviews in applied linguistics.
Abstract: This article asks what applied linguistics can learn from related disciplines with regard to the collection, analysis and representation of qualitative interviews. It assesses the contributions of qualitative sociology, anthropology, discursive psychology and outlines four ‘discourse dilemmas’ which might provide the basis for a more critical and reflective dimension to the use of qualitative interviews in applied linguistics. Summarizing important contributions that have already been made in applied linguistics, the article also highlights the contribution of the other articles in this special issue. Furthermore, the article also outlines a number of ‘parameters of sensitivity’ that might help researchers develop a more reflective approach to the carrying out, analysing, and reporting on qualitative interviews.
237 citations
Cites methods from "Interviews - Learning the craft of ..."
...Mann (2002) uses a second interview that incorporates transcripts from the first interview and demonstrates a ‘dialogic effect’ as interviewees enlarge on, clarify and sometimes cast doubt on earlier articulations....
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TL;DR: This article compares quantitative and qualitative research, and introduces a number of qualitative methods, as well as an example of qualitative data analysis using content analysis.
219 citations
Cites background from "Interviews - Learning the craft of ..."
...London: Sage Publications; 2009.(26) Kitzinger J The methodology of focus groups: the importance of interaction between research participants....
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