Introduction: personalized views of personalization

doi:10.1145/345124.345133

Journal Article•DOI•

Introduction: personalized views of personalization

Doug Riecken¹•Institutions (1)

01 Aug 2000-Communications of The ACM (ACM)-Vol. 43, Iss: 8, pp 26-28

About: This article is published in Communications of The ACM.The article was published on 2000-08-01. It has received 363 citations till now. The article focuses on the topics: Customer advocacy & Customer retention.

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Journal Article•DOI•

Investigating the effect of website quality on e-business success: an analytic hierarchy process (AHP) approach

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Younghwa Lee¹, Kenneth A. Kozar²•Institutions (2)

University of Kansas¹, University of Colorado Boulder²

01 Dec 2006

TL;DR: This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance and found that the website with the highest quality produced the highest business performance.

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Abstract: This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance. DeLone and McLean's IS success model extended through applying an analytic hierarchy process is used. A field study with 156 online customers and 34 managers/designers of e-business companies was performed. The study identified different relative importance of each website quality factor and priority of alternative websites across e-business domains and between stakeholders. This study also found that the website with the highest quality produced the highest business performance. The findings of this study provide decision makers of e-business companies with useful insights to enhance their website quality.

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446 citations

Cites background from "Introduction: personalized views of..."

...With heavy information overload experienced by online customers to find and select the best product or services, there has been substantial demand for personalized systems to treat each customer individually [46,72]....
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Journal Article•DOI•

Contributions of Psychophysiology to Media Research: Review and Recommendations

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Niklas Ravaja¹•Institutions (1)

Aalto University¹

01 May 2004-Media Psychology

TL;DR: A review of the use of psychophysiological measures of attention and emotion in media research with the focus on three most commonly used measures: heart rate, facial electromyography, and electrodermal activity can be found in this article.

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Abstract: Despite the increasing use of psychophysiological measures in various research areas, there is a relative paucity of studies on communication, media, and media interfaces that have taken advantage of this approach. This article provides an overview of the use of psychophysiological measures of attention and emotion in media research with the focus on 3 most commonly used measures: heart rate, facial electromyography, and electrodermal activity. Selected media studies that have used psychophysiological methods to test theory-based predictions regarding the role of attentional and emotional factors in message processing are critically reviewed. The article also highlights some methodological and other issues critical for the successful application of psychophysiological methods to problems in media research. In particular, respiratory sinus arrhythmia (RSA), a selective index of parasympathetic nervous system activity, is introduced as a measure that holds particular promise for media research, given that R...

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368 citations

Cites background from "Introduction: personalized views of..."

...More studies examining potential moderator influences in psychophysiological media studies are needed, given that, in the future, media presentations will increasingly be personalized when using modern media and communications technologies (Riecken, 2000)....
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Journal Article•DOI•

Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

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Matti Leppäniemi¹, Heikki Karjaluoto¹•Institutions (1)

University of Oulu¹

01 Dec 2005-International Journal of Mobile Communications

TL;DR: The model indicates that consumers' willingness to receive mobile advertisements to handsets is mainly driven by four factors: role of mobile medium in marketing mix; development of technology; one-to-one marketing medium; regulatory.

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Abstract: The purpose of the present study is to build a conceptual model of consumers' willingness to accept mobile advertising. First, the study investigates factors that influence the acceptance of mobile advertising from both industry's and consumers' point of view. Second, based on a review of previous studies in the field, the authors propose a conceptual model of consumers' willingness to accept mobile advertising. The model, based on four research hypotheses, indicates that consumers' willingness to receive mobile advertisements to handsets is mainly driven by four factors: role of mobile medium in marketing mix; development of technology; one-to-one marketing medium; regulatory. The findings provide several conceptual and managerial insights into the role of mobile advertising today and in the near future.

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330 citations

Cites background from "Introduction: personalized views of..."

...Personalisation is about mapping and satisfying of customer’s goal in specific context with a business’s goal in its respective context [ 35 ]....
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...However, although mobile phones are excellent devices allowing personalisation of the messages, personalisation is anything but easy [ 35 ]....
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...Personalisation in general means “building customer loyalty by building a meaningful one-to-one relationship; by understanding the needs of each individual and helping to satisfy a goal that efficiently and knowledgeably addresses each individuals need in a given context” [ 35 ]....
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Journal Article•DOI•

Personalization technologies: a process-oriented perspective

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Gediminas Adomavicius¹, Alexander Tuzhilin²•Institutions (2)

University of Minnesota¹, New York University²

01 Oct 2005-Communications of The ACM

TL;DR: By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.

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Abstract: By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.

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330 citations

Journal Article•DOI•

An experimental study on ubiquitous commerce adoption: Impact of personalization and privacy concerns

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Hong Sheng¹, Fiona Fui-Hoon Nah², Keng Siau²•Institutions (2)

Missouri University of Science and Technology¹, University of Nebraska–Lincoln²

01 Jun 2008-Journal of the Association for Information Systems

TL;DR: This research examines how personalization and context can impact on customers’ perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention.

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Abstract: U-commerce represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, customers’ privacy is a major concern and obstacle to the adoption of u-commerce. As customers’ intention to adopt u-commerce is based on the aggregate effect of perceived benefits and risk exposure (e.g., privacy concerns), this research examines how personalization and context can impact on customers’ perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention.

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289 citations

Cites background from "Introduction: personalized views of..."

...From the perspective of marketing, personalization is also known as " one-to-one marketing " or " individualization " (Watson et al., 2002; Murthi and Sarkar, 2003), and it refers to " building customer loyalty by building a meaningful one-to-one relationship " (Riecken, 2000)....
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Introduction: personalized views of personalization

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